Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
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Martin Lannon

Summary

Dynamic and results-driven leader with extensive experience in copywriting, marketing, operations, and sales within high-paced and turnaround environments. Demonstrates strong cross-functional leadership, exceptional interpersonal skills, and a proven track record in guiding teams and organizations to peak performance. Adept at strategic planning, client engagement, and driving business growth through effective execution and team development.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Associate Director Client Services

DataLab USA
12.2018 - Current
  • Cultivated strong client relationships and ensured successful project execution.
  • Led strategic meetings, managed program goals, and oversaw account profitability.
  • Mentored team members and drove client engagement strategies.

Consultant

The Hero Company/Vitalifi
09.2018 - 11.2018
  • Defined and implemented business processes for a startup nutraceuticals company.
  • Developed marketing strategies, managed product development, and negotiated contracts.
  • Improved CRM and content management systems, enhancing operational efficiency.

Executive Director

Publishing Services (Part of The Agora Companies)
10.2012 - 08.2018
  • Managed a $24M organization, providing strategic marketing support and operational improvements.
  • Championed system design enhancements, led multi-disciplinary teams, and increased revenue by $500M.
  • Oversaw project management, process improvements, and client communication.

Vice President of Marketing and Operations

New Market Health
05.2003 - 10.2012
  • Directed multimillion-dollar marketing campaigns and managed CRM systems.
  • Expanded business operations, enhanced lead generation processes, and reduced overhead by 25%.
  • Built strong cross-functional teams and established scalable marketing processes.

Education

Bachelor of Science - Communications

Towson University
Baltimore, MD

Skills

  • Strategic Planning & Vision
  • Sales & Marketing Leadership
  • Contract Negotiations & Strategic Alliances
  • Finance & Budget Management
  • Public Relations & Corporate Communications
  • Policy & Procedure Management
  • Team Leadership & Mentoring

Affiliations

  • Direct Marketing Association

Certification

PMI (eligible for PMP certification)

Timeline

Associate Director Client Services

DataLab USA
12.2018 - Current

Consultant

The Hero Company/Vitalifi
09.2018 - 11.2018

Executive Director

Publishing Services (Part of The Agora Companies)
10.2012 - 08.2018

Vice President of Marketing and Operations

New Market Health
05.2003 - 10.2012

Bachelor of Science - Communications

Towson University

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Martin Lannon