Summary
Overview
Work History
Education
Skills
Technical Tools
Websites
Languages
Timeline
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Martina Lalic

Brooklyn

Summary

Dynamic Account Manager with a proven track record at Shutterstock, achieving 124% annual growth in enterprise revenue. Skilled in client relationship building and strategic account growth, I excel in contract negotiation and upselling, driving significant market expansion and consistently exceeding sales targets.

Overview

18
18
years of professional experience

Work History

Account Manager

CHERRY
Brooklyn
03.2024 - 03.2025
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Utilized CRM tools to track client interactions, sales opportunities, and account history.
  • Negotiated contracts with clients to maximize profitability.

Freelance Photographer / Translator

Self-employed
Brooklyn
05.2022 - 02.2024
  • Generated visual and digital content for various hospitality businesses, including photography for social media, and brand look and feel development.
  • Translation of websites and social media posts for hospitality websites in English, Italian, and Croatian.

Account Executive

Vendelux
New York
12.2021 - 04.2022
  • Managed the full sales cycle, including inbound/outbound lead management, product demos, pricing, and objection handling.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
  • Led a 30% increase in new business acquisition and consistently met 100% of the monthly revenue targets.

Senior Account Manager

Shutterstock
New York
01.2018 - 03.2020
  • Managed enterprise accounts, led client retention efforts, and drove upsell initiatives.
  • Achieved 124% annual growth in enterprise revenue, resulting in recognition as a Top 5 Performer.
  • Collaborated with sales team to determine best ways to drive market share.

Senior Account Executive

Shutterstock
New York
04.2013 - 12.2018
  • Oversaw a portfolio of mid-market and enterprise clients, tailored solutions, and drove consistent revenue growth.
  • Surpassed sales quota by 149%, playing a key role in expanding market presence across Europe and the U.S. through strategic account development and cross-regional collaboration.

Account Executive / Translator / Trade Show Marketer

Shutterstock
New York
06.2007 - 03.2013
  • Built a European client base and supported sales via translation and trade shows.
  • Named Rookie of the Year after averaging $130K in monthly sales and maintaining 100+ client touchpoints per day, demonstrating strong pipeline management and high-volume outreach.

Account Executive

David Emery Creations
Paris
12.2006 - 06.2007
  • Attended trade shows in Paris and followed up with clients to nurture leads and support sales.

Education

Bachelor of Arts - Italian Language & Literature

Università di Bologna
06.2003

Skills

  • Client Relationship Building
  • Upselling & Renewals
  • Strategic Account Growth
  • B2B SaaS Sales
  • Contract Negotiation
  • Pipeline Management

Technical Tools

  • Salesforce
  • Microsoft Office Suite
  • Google Workspace
  • Adobe Creative Suite

Languages

Italian
Native/ Bilingual
Croatian
Native/ Bilingual
French
Native/ Bilingual
Spanish
Full Professional

Timeline

Account Manager

CHERRY
03.2024 - 03.2025

Freelance Photographer / Translator

Self-employed
05.2022 - 02.2024

Account Executive

Vendelux
12.2021 - 04.2022

Senior Account Manager

Shutterstock
01.2018 - 03.2020

Senior Account Executive

Shutterstock
04.2013 - 12.2018

Account Executive / Translator / Trade Show Marketer

Shutterstock
06.2007 - 03.2013

Account Executive

David Emery Creations
12.2006 - 06.2007

Bachelor of Arts - Italian Language & Literature

Università di Bologna

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