Martín Cruz Rivarola
Santa Rosa
Summary
Experienced Health Program Manager specializing in curriculum development and community engagement. Leads initiatives that strengthen public health infrastructure and empower diverse communities. Drives impactful outcomes through strategic collaboration and innovative training solutions.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Associate Faculty
Santa Rosa Junior College
Santa Rosa
01.2025 - Current
- Teach EMC 170: Community Health Worker Core Competencies, a 4-unit course integrating lecture and practicum.
- Prepare students for state CHW certification through hands-on, community-based learning experiences that foster practical skills.
- Developed curriculum aligned with CHW Core Consensus (C3) standards and health equity principles to enhance student learning outcomes.
- Established and nurtured partnerships with clinical and community-based agencies, facilitating effective student field placements.
Director
Entramar Consulting, LLC
12.2020 - Current
- Led consulting projects to enhance community engagement, develop communication strategies, and strengthen leadership capabilities.
- Designed and delivered CHW Core Competency trainings in Spanish, including train-the-trainer models.
- Produced Latinx community engagement report for City of Petaluma, supporting actionable implementation planning.
- Facilitated workshops on communication, outreach, and participatory methods, including Educación Popular, to empower community participation.
Director
MR Translation and Interpreting Services, LLC
Santa Rosa
03.2004 - Current
- Founded and led language services business specializing in Spanish-language communication, delivering document translation, interpretation, and multimedia subtitling to enhance client outreach
- Delivered services across diverse sectors, supporting publications, forms, manuals, outreach materials, and public-facing communications to meet client needs
- Built and managed a network of freelance translators across multiple Latin American countries to support project delivery and scalability
- Ensured culturally and linguistically appropriate communication for diverse clients to facilitate effective engagement and understanding
Health Program Manager
Department Health Services, Sonoma County
Santa Rosa
05.2022 - 03.2025
- Directed a $6M CDC-funded CHW initiative (CCR-2109) to strengthen countywide public health infrastructure.
- Led development of a countywide CHW Framework defining 9 core elements for sustainable implementation.
- Supervised 3 staff and coordinated 16 contracted partners to enhance training, deployment, and community engagement strategies.
- Managed fiscal oversight and ensured contract compliance while meeting federal reporting requirements.
- Facilitated collaboration among community-based organizations, clinics, and public health systems to advance CHW integration.
- Produced multimedia and community-facing materials to enhance transparency and accountability among stakeholders.
Promotoras de Salud Coordinator
Municipalidad de la Ciudad de Rio Ceballos
Rio Ceballos
03.2020 - 04.2022
- Coordinated team of 20 Community Health Workers to support city’s COVID-19 public health response, enhancing community outreach and education.
- Implemented systems for contact tracing, testing, and vaccination in collaboration with epidemiology teams.
- Led the transition to Promover Comunidad, integrating CHWs into primary care structures.
- Trained 5 cohorts (61 participants) in CHW core competencies.
- Directed community-wide georeferenced assessment, identifying health needs for approximately 40,000 residents to inform targeted interventions.
Health Program Manager
Northern California Center for Well-Being
Santa Rosa
04.2012 - 04.2019
- Managed community health programs that strengthened prevention efforts, enhanced health education, and built community capacity.
- Supervised Promotoras/CHWs across multiple regional hubs to deliver targeted community-based interventions.
- Led program evaluation, fiscal oversight, and strategic planning processes.
- Developed bilingual CHW core competencies curriculum using participatory Educación Popular methods to improve training effectiveness.
Community Organizer
Santa Rosa Memorial Hospital, Community Benefit
Santa Rosa
03.1999 - 02.2004
- Led community organizing initiatives in underserved communities, applying WHO Healthy Communities framework to enhance local health outcomes.
- Conducted community assessments and social mapping, facilitating grassroots outreach to identify and address community needs.
- Organized advocacy efforts, resulting in infrastructure improvements and increased support for affordable housing initiatives.
- Co-founded Nuestra Voz, a Latino leadership coalition that remains active today.
Education
Magister Salud Pública - Master's in Public Health
Universidad Nacional de Córdoba
Ciudad de Córdoba, Argentina12-2020
B.A. - Economics (City and Regional Planning, Environmental Studies, Public Administration)
Sonoma State University
Rohnert Park, California12-2001
B.S. - Dairy Science/Agribusiness
California Polytechnic State University
San Luis Obispo, California06-1996
Skills
- Instructional Design
- Curriculum Development
- Curriculum development
- Coordinator
- Community Engagement
- Microsoft Office
- Computer skills
Certification
Programa Plaza Comunitaria, Multiplicador/Asesor, Instituto Nacional de Educación de Adultos y Secretaría Relaciones Exteriores de México, 10/2001
References
Alena Wall, NorCal Community Benefit Manager, Kaiser Permanente, 707-566-5775, alena.ritch-wall@kp.org, Dory Magasis Escobar, PhD, Full-Time Faculty, University of San Francisco, descobar4@usfca.edu, (707) 364-0762, Thomas L. Read, PhD, 1435 Fulton Road, Santa Rosa, CA, 707-494-5089, info@readconsulting.com, Robert Illia, First Responder Sonoma County, 133 Northwood Court, Santa Rosa, CA, (707) 849-7124
Dual Citizenship
- United States
- Argentina
Drivers License
California, B4508145, C
Languages
Spanish
Full Professional
Portuguese
Professional
Italian
Limited
Affiliations
- Board member of the Jewish Community Free Clinic
Timeline
Associate Faculty
Santa Rosa Junior College
01.2025 - Current
Health Program Manager
Department Health Services, Sonoma County
05.2022 - 03.2025
Director
Entramar Consulting, LLC
12.2020 - Current
Promotoras de Salud Coordinator
Municipalidad de la Ciudad de Rio Ceballos
03.2020 - 04.2022
Health Program Manager
Northern California Center for Well-Being
04.2012 - 04.2019
Director
MR Translation and Interpreting Services, LLC
03.2004 - Current
Community Organizer
Santa Rosa Memorial Hospital, Community Benefit
03.1999 - 02.2004
Magister Salud Pública - Master's in Public Health
Universidad Nacional de Córdoba
B.A. - Economics (City and Regional Planning, Environmental Studies, Public Administration)
Sonoma State University
B.S. - Dairy Science/Agribusiness
California Polytechnic State University