Summary
Overview
Work History
Education
Skills
Affiliations
Additional Experience
Timeline
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Marty Holland

Guntersville,AL

Summary

Dynamic and results-oriented leader with extensive expertise in business transformation, strategic planning, and team leadership within the rubber additives, engineered polymers, and plastics industries. Renowned for transforming underperforming organizations into highly profitable ventures through meticulous strategic execution and innovative product launches. Proficient in managing multi-million dollar budgets while driving sales growth, enhancing market share, and fostering strong customer relationships. A collaborative team builder with a proven ability to coach and motivate cross-functional teams, consistently delivering exceptional performance in fast-paced, deadline-driven environments.

Overview

19
19
years of professional experience

Work History

President/CEO

SENNICS INC.
01.2018 - Current
  • Hold accountability for Americas, spanning from Canada to South America, ensuring effective strategic planning, execution, and growth of the company's sales and distribution activities. Manage global workforce of staff members, fostering collaborative and high-performance culture. Envision and implement sales and distribution strategies to optimize market penetration, enhance customer relationships, and drive revenue growth. Supervise budget of $450M to ensure resource allocation and financial stability. Oversee logistics, cost reduction initiatives, and distribution channel optimization. Implemented robust performance tracking systems and metrics to monitor KPIs.
  • Earned promotion from Director of Sales for the Americas to President/CEO in 2021 for delivering exceptional services.
  • Attained record company sales growth (>15% EBITDA) within the past two years through strategic initiatives.
  • Demonstrated exemplary leadership in financial management, doubling profitability compared to the previous year.
  • Developed and nurtured strong relationships with key stakeholders, including clients, suppliers, and industry partners.
  • Responsible for the launch of new non-tire distribution channels in the Americas
  • Currently spearheading the launch of five new products in the rubber accelerator market. This involves ramping up from pilot to production phases of the product life cycle.
  • Remote

Senior Sales Manager - Additives & Nitriles

EMERALD PERFORMANCE MATERIALS
01.2015 - 01.2017
  • Directed overall activities of additives and nitriles divisions, serving all global tire and latex nitrile companies. Forged global contracts with renowned tire manufacturers, establishing long-term partnerships on quarterly, semester, and annual basis. Collaborated with prominent polyolefin manufacturers in the United States to strengthen mutually beneficial relationships. Supervised distribution network channels, strategically optimizing operations in the United States and Mexico. Collaborated with cross-functional teams to develop and execute strategic sales plans. Monitored competitor activities, gathering insights to refine sales approaches and maintain a competitive edge in the market.
  • Accomplished 15% annual sales growth through strategic planning.
  • Set up and managed new global distribution channels for both rubber additives and plastics industries.
  • Promoted the company’s sustainability in meeting with end customers and assisted them in launching their internal environmental policies.
  • Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
  • Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.

Director of Sales for the Americas - Team Leader

MITSUI & CO.
01.2014 - 01.2015
  • Held global Profit and Loss accountability for agency and distribution agreements within the polymers industry. Oversaw distribution networks across all global offices focusing on Polychloroprene, EPDM, NBR, and SBR markets. Streamlined operations and strengthened partnerships to optimize market penetration and deliver enhanced value to clients. Developed and delivered persuasive sales presentations and proposals to prospective clients. Collaborated with the marketing team to develop effective promotional materials and campaigns for enhancing brand awareness and driving customer engagement. Attended industry conferences, trade shows, and networking events to expand professional network.
  • Led the successful acquisition of DuPont’s Neoprene division, resulting in expanding market presence.
  • Directed integrations of new polymer JV, facilitating collaborative synergy, and maximizing operational efficiencies.
  • Exceeded companies’ sales growth expectations of greater than 15%.
  • Secured long-term contractual agreements for polymers in the tire industry.
  • Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
  • Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.

Sales Manager - Additives

FLOW POLYMERS, Inc.
01.2007 - 01.2013
  • Led and optimized distributor network in Mexico, expanding company's market presence. Served as Market Lead Manager for Flow Polymers in the fiber wood and oil field markets, overseeing the sales and business development activities for additives. Developed and maintained strong relationships with key customers, distributors, and industry influencers. Provided sales training and support to sales team, fostering a high-performance culture, and equipping them with necessary tools.
  • Drove the growth and profitability of the tire additives business, achieving impressive annual profit growth of over 15% through strategic sales initiatives and market penetration strategies.
  • Rolled out new products in plastics industry by leveraging market insights and customer needs analysis, resulting in boosting overall company sales by 22%.

Education

BSBA in Management/Management Science - minor in Mathematics

The University of Alabama in Huntsville
Huntsville, AL

Pre-Engineering Program -

John C. Calhoun Community College
Decatur, AL

Skills

  • Global Business Operations
  • Business Transformation
  • P&L Accountability
  • New Product Development & Launch
  • Contract Negotiations & Closing
  • Sales & Revenue Growth
  • Continuous Process Improvement
  • Cross-functional Team Leadership

Affiliations

Member: American Chemical Society

Additional Experience

  • Vice President, ELITE SOLUTIONS, Inc. - Ripley, MS
  • Established a new rubber and plastic additive company and directed sales, marketing, finance, and operations.
  • Successfully surpassed first-year sales forecasts and secured financial stability for the company.
  • Marketing & Sales Manager - Tires and Sporting Goods, RHEIN CHEMIE CORPORATION - Chardon, OH
  • Directed overall sales and marketing functions of company, while devising strategic sales plans and budgets.
  • Monitored a high-functioning team of 12 people associated with market from technical to internal sales.
  • Market Specialist, HARWICK CHEMICAL MANUFACTURING - Cuyahoga Falls, OH
  • Directed account management activities for the southeast region of US, generated ~$12 M in total sales.
  • Technical Manager/Sales Manager, DANA CORPORATION - Newbern, TN
  • Supervised daily activities of 20 employees from the technical department for the mixing plant.
  • Coordinated with hose engineers as Technical Manager on compound problems with manufacturing of industrial hoses.
  • Service Compounder & Production Compound Manager, DUNLOP TIRE CORPORATION - Huntsville, AL
  • Functioned as Quality Manager for 20 technical positions and led technical operations of control lab and Banbury mixing area.
  • Partnered with 30+ Japanese advisors to implement plan from corporate office in Japan.

Timeline

President/CEO

SENNICS INC.
01.2018 - Current

Senior Sales Manager - Additives & Nitriles

EMERALD PERFORMANCE MATERIALS
01.2015 - 01.2017

Director of Sales for the Americas - Team Leader

MITSUI & CO.
01.2014 - 01.2015

Sales Manager - Additives

FLOW POLYMERS, Inc.
01.2007 - 01.2013

BSBA in Management/Management Science - minor in Mathematics

The University of Alabama in Huntsville

Pre-Engineering Program -

John C. Calhoun Community College
Marty Holland