MARUFAH ATINUKE AKINTAYO
Lafayette,IN
Summary
A skilled Marketing Professional and master’s student in Marketing at Purdue University with a track record of exceeding objectives and delivering data-driven solutions. Proficient in client management, partner activation, and cross-functional organizational management. Results-driven Brand Manager that develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
5
5
years of professional experience
Work History
Assistant Brand Manager
Henkel
01.2022 - 06.2023
- Led cross-functional teams, fostering collaboration and adaptability to achieve brand objectives.
- Developed and executed ATL and BTL activities to support brands.
- Developed & executed marketing campaigns across all SM platforms to build brand credibility.
- Created and supervised implementation of digital plan for brand launch, which achieved 70% more engagement.
- Cultivated relationships with key stakeholders, vendors, and industry influencers to create positive brand experiences.
- Analyzed customer feedback and market trends to make informed product and brand messaging decisions.
- Created and managed budgets to maximize brand reach and engagement.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Compiled product and customer data to generate informed profit projections.
Marketing Consultant
Aveem Foods Ltd
06.2021 - 12.2021
- Addressed and resolved sales challenges, implementing strategies that achieved substantial 30% increase in sales volume
- Analyzed market trends, adapting strategies to align with shifting consumer demands.
- Achieved client vision and marketing objectives by collaborating with various departments
- Generated reports to support development and implementation of marketing plans
Sales and Marketing Executive
Solar Creed Nigeria Ltd
11.2019 - 06.2021
- Utilized digital platforms to raise brand awareness, exceeding monthly targets by 30%
- Identified potential customers, organized informative sessions, and contributed to generating new customer requisitions.
- Planned and executed events and marketing programs to increase qualified leads
- Traveled nationally to meet with customers and deliver clear company messages
- Identified appropriate marketing channels and target customers for campaigns
- Researched and evaluated potential new markets and products
Marketing Assistant
Ekiti State University
10.2018 - 10.2019
- Collaborated with team of 10 to develop and execute long-term marketing strategies.
- Crafted and implemented personalized email campaigns to inform contractors about company's decision to award contracts to most competitive bids, fostering awareness within contractor community.
- Contributed to weekly team meetings, brainstorming sessions, and staff appraisals.
- Updated spreadsheets with statistical, financial, and non-financial information
Education
Master of Science - Marketing (STEM
Purdue University, Daniels
West Lafayette, IN05.2024
Bachelor of Science - Marketing
University of Ilorin
Nigeria09.2018
Skills
- Brand Positioning
- Supply Chain Management
- Margin Monitoring
- Category Growth
- Data Driven
- Customer Relationship Management
- Results Driven
- Adaptability
Accomplishments
- Completed various marketing foundation courses on LinkedIn Learning (2022).
- · Gained Agricultural Skill Development from the International Skill Acquisition Center (2021).
- · Completed the Google Digital Marketing Course through Digital Garage (2020).
- · Recognized with the "Best Performing Sales Executive 2020" award from SolarCreed Nigeria Limited.
- · Received the · "Best Employee of the Year" award at Henkel (AWE AWARDS)
Timeline
Assistant Brand Manager
Henkel
01.2022 - 06.2023
Marketing Consultant
Aveem Foods Ltd
06.2021 - 12.2021
Sales and Marketing Executive
Solar Creed Nigeria Ltd
11.2019 - 06.2021
Marketing Assistant
Ekiti State University
10.2018 - 10.2019
Master of Science - Marketing (STEM
Purdue University, Daniels
Bachelor of Science - Marketing
University of Ilorin