Marvin Robinson

Director of Strategic Communications

• Championed initiatives to strengthen company culture, and highlight diversity, individuality, and employee successes
• Establish key brand Ideas and voice for consistent studio communication
• Consult with Senior Management leadership on crisis communications strategies
• Collaborate with the CEO to plan and execute quarterly town hall meetings
• Spearheaded rebranding initiative, aligning visual identity with company values and strategic direction.
• Develop and designed impactful sales presentations to engage potential clients
• Create and manage a communications budget, reporting directly to the CFO
• Community Ambassador, representing the company at schools, universities, and studio tours

Director of Marketing and Social Media

• Hire, train, and mentor a high-performing team to strategically leverage studio films, culture, and upcoming work for social media posts and marketing/publicity efforts
• Implemented data-driven processes to track ROI on all communication efforts, enabling continuous improvement of tactics.
• Revamped website content to improve user experience and increase web traffic.
• Collaborate cross-studio to address key stakeholder needs
• Review and approve all social media posts, crafting compelling copy as needed
• Achieved an average annual growth of approximately 8% in new followers across multiple platforms, exceeding expectations by 100%

• Created and managed a multimillion-dollar portfolio of corporate accounts
• Consistently engaged in networking and building key relationships at local and national levels
• Fostered relationships with existing clients to promote retention and long-term collaboration
• Strategically planned and managed sales plans and goals for the division based on detailed research and analysis of market trends and events
• Developed comprehensive project-specific sales proposals, including scope of work, key assumptions, cost estimates, and project timelines
• Negotiated contracts and agreements with project partners
• Led hand-offs of awarded projects to individual teams, and discussed the creative executions, schedules, budgets, and all other pertinent info
• Reviewed financials weekly with each project management team to ensure projects remained on time and budget, and collaborated to find creative solutions to any issues, as needed
• Proactively and diplomatically worked towards solutions to escalated matters within my team of producers

• Led productions from inception to final delivery, ensuring all were on time and on budget
• Live Action, Post Production, Design/Motion, CGI-Animation, VFX, and Audio
• Solidify timelines and secure crew, internal and freelance
• Negotiated freelance rates on a per-project basis for all external needs
• Responsible for all project financials: resources, billings, forecasts