Mary Benetti-Condon

• Oversaw high-service distributor performance with $100 million POS, achieving 26% sales growth in 2022.
• Collaborated with product management to execute NPI launch campaigns, maximizing revenue and market share.
• Strengthened relationships with distributors and manufacturers by streamlining processes for enhanced collaboration.
• Managed distribution operations for electronic components, ensuring timely delivery and efficient workflows.
• Oversaw inventory management and optimized product flow within the warehouse environment.
• Trained staff on best practices, improving efficiency in distribution processes.
• Drove new product sales growth of 46%, increasing demand in design activity for supplier performance.
• Created and implemented digital content programs, boosting online engagement by 125% through targeted webinars and videos.

• Spearheaded development and management of global channel marketing initiatives for Bel.
• Enhanced marketing program engagement with strategic channel partners, achieving NPI sales growth of $6.3 million (+66%).
• Instituted channel NPI launch procedures and reporting, introducing 103 new product series and 605 new SKUs, increasing customer count by 40% year-over-year.
• Managed cooperative marketing for new product introductions, overseeing corporate website budgeting and strategic direction.
• Executed strategic and tactical marketing initiatives for a $500 million manufacturing company.
• Developed comprehensive strategy and built robust partner community to foster collaboration.
• Restructured eight go-to-market companies into two, sunsetting eleven product brands for streamlined operations.

- Developed marketing plan with battery and automotive dealers, achieving 12% sales growth first year.

• - Launched e-commerce platform for portable power packs, enhancing accessibility and brand visibility.
• - Increased website pageviews by 650% and boosted online sales conversions by 115%.
• - Managed North American marketing initiatives, implementing sales programs for end-user segments.

• Directed global corporate marketing initiatives with a $2.3 million budget, supervising one marcom specialist, three web designers, and 30 distributors.
• Generated $4.5 million in new revenue through NPI cooperative programs over three years.
• Achieved $1 million in additional revenue via lead generation programs.
• Developed marcom strategies to enhance regional sales through e-commerce and customer-centric pricing.
• Executed cooperative marketing plans to address sales challenges and drive engagement.
• Conducted monthly and quarterly business reviews to assess pipeline activities and refine focus on key products and geographies.
• Realigned budget to realize $45,000 savings in first year through consolidation efforts.

• Achieved 105% increase in sales revenue through execution of 75th anniversary promotions and campaigns.
• Supervised global advertising programs, content marketing, media relations, and event marketing to drive business development opportunities.
• Developed strategic go-to-market plans for representatives and partners, enhancing access to marketing solutions.
• Established sales engagement framework providing training materials, marketing assets, product FAQs, and guides to improve resource accessibility.
• Liaised between sales and dealers to launch programs that attracted new business opportunities.
• Received 2020 Best-in-Class award from Mouser Electronics for significant contributions.