Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
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Mary Bobo

Haines City,FL

Summary

Dynamic SEO Content Writer with proven success at SMB Team, enhancing brand visibility through high-quality content and effective keyword optimization. Skilled in deadline management and editing, I boosted website traffic and improved search rankings, leveraging strong writing abilities and a keen understanding of user experience to drive engagement and achieve client goals.

Overview

12
12
years of professional experience

Work History

SEO Content Writer

SMB Team
10.2021 - 05.2025
  • Enhanced brand visibility with the development of high-quality, targeted content.
  • Increased keyword rankings through diligent research and optimizing on-page elements.
  • Analyzed website performance metrics to inform future SEO initiatives and adjustments.
  • Created compelling meta descriptions and title tags to increase click-through rates from search engines.
  • Boosted website traffic by implementing SEO strategies and creating engaging content.
  • Managed multiple client projects simultaneously while adhering to tight deadlines with a focus on achieving desired outcomes.
  • Performed regular content audits to ensure relevancy, accuracy, and adherence to SEO guidelines.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Edited and proofread content to confirm proper grammar, quality and consistency with AP style.

SEO Content Writer

Social Firestarter
02.2021 - 11.2021
  • Improved organic search results by employing white-hat SEO techniques and best practices.
  • Optimized web pages for improved user experience, leading to higher engagement rates.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Completed thorough research into assigned topics.
  • Performed keyword research to optimize content for SEO.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Optimized website content and images to improve search engine rankings.

Childcare Provider

McTeer Family
09.2013 - 02.2021
  • Developed strong relationships with the parents, providing regular updates on child progress and establishing trust.
  • Developed age-appropriate activities and crafts to engage children.
  • Assisted with E-Learning for both children and assisted them with learning activities online and in person.
  • Worked with parents one-on-one to address individual needs of children in care.
  • Maintained detailed records of each child''s progress, sharing updates regularly with parents during check-ins or conferences.
  • Assisted children with homework and quizzed on subject matter to prepare for upcoming tests.
  • Drove school-aged children to school's premises and returned for pickup at preset times.
  • Assisted with homework assignments and provided academic support when needed, fostering a love for learning in the children under my care.

Education

Intermediate Certificate - Family Studies

BYU Idaho
Rexburg

High School Diploma -

Newark High School
Newark
06-1988

Skills

  • SEO strategy
  • Social media promotion
  • External linking
  • User experience
  • Effective writing
  • Keyword optimization
  • SEO proficiency
  • Content optimization
  • Editing skills
  • Proofreading skills
  • Deadline management
  • Editing and proofreading

Accomplishments

  • Collaborated with team of 6 in the development of several hundred legal website and homepages.

Interests

  • Volunteer Work
  • Documenting and sharing travel experiences
  • Exploring famous landmarks, historical sites, and cultural attractions in a new destination
  • Blogging
  • Creative Writing
  • Artificial Intelligence (AI) and Machine Learning

Timeline

SEO Content Writer

SMB Team
10.2021 - 05.2025

SEO Content Writer

Social Firestarter
02.2021 - 11.2021

Childcare Provider

McTeer Family
09.2013 - 02.2021

Intermediate Certificate - Family Studies

BYU Idaho

High School Diploma -

Newark High School

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Mary Bobo