MARY BRIDGES
Maitland,FL
Summary
Proven marketing and communications professional with extensive background in digital and offline product marketing, strategy, internal and external communications, creative design, branding and promotions. Strong knowledge of business development, contract negotiations and budget management. Excellent ability to interact with individuals at all levels to ensure strategic alignment. Leader of teams with exceptional presentation and project management skills. Fully bilingual in English and Spanish.
Overview
18
18
years of professional experience
Work History
Senior Manager, ECommerce Services
HILTON WORLDWIDE
07.2012 - 07.2020
- Lead the execution of eCommerce Services for top revenue generating Florida resorts and full service hotels located in Orlando, Marco Island, Panhandle and Clearwater. Growing online channel share to 30%.
- Serve as eCommerce partner and subject matter expert for Florida and Latin America hotel owners, management companies, General Managers, Directors of Sales and Revenue Management.
- Create, implement, communicate and track digital marketing plans for 12 full-service hotels, using hotel need periods and local events as strategic drivers.
- Utilize co-op campaigns, paid search, e-mail marketing, retailing opportunities, local/regional promotions, SEO and social media to drive conversion.
- Develop and maintain hotel websites with search engine optimization methods, content, imagery and special offers, in accordance to brand guidelines.
- Continuously analyze portfolio performance and provide recommendations for growing online channel share.
- Conduct root cause analysis for underperforming hotels.
- Cultivate a team of four eCommerce professionals supporting hotels in Fort Lauderdale, Daytona/Cocoa Beach, Boca Raton, West Palm Beach, Orlando, Latin America and the Caribbean.
Director of Marketing Communications
TRIBUNE COMPANY, DIGITAL
01.2011 - 07.2012
- Define internal communications strategies and tactics to increase awareness of Tribune Digital products and services across the company.
- Launch integrated marketing plans and advertising campaigns for mobile and tablet products, including TV commercials and newspaper ads.
- Collaborate with leadership and business unit executives to gather requirements of digital solutions, and create product roadmaps, that ultimately drive revenue and audience.
- Partner with newspaper and broadcast stations on a customer relationship management program that leverages e-mail marketing contact streams.
- Initiated marketing tactics that increased the database of newspaper website registered users to over 430,000 registrants within 8 months.
Director of Product Development
TRIBUNE COMPANY, DIGITAL
06.2009 - 01.2011
- Responsible for the development of a national eCommerce classifieds community, including defining revenue-generating requirements, while creating a unique brand identity.
- Led the integration of new digital classifieds solutions across Tribune Company broadcast station websites, which yielded an average growth rate of 32% in monthly unique visitors.
- Ensured timely deployment of product launches, working closely with business stakeholders and technology leadership, while utilizing Agile Project Management with Scrum methodology.
- Conducted competitive analysis and maintained awareness of digital industry trends, as well as tracked key performance indicators using Omniture for website analytics.
Marketing & Communications Manager
THE WALT DISNEY COMPANY
04.2008 - 04.2009
- Built, maintained, and tracked brand equity for the Disney Theme Park Merchandise eCommerce website expected to generate over $17 million in annual revenue and 5.7 million yearly unique visitors.
- Developed integrated communication plans and Disney Guest contact strategies to continuously reach over 5 million customers within pre-arrival, on-site and post-vacation travel phases.
- Liaison among the various Disney Marketing divisions to prioritize, ensure consistency of messages, and timely execution of tactics.
- Created advocacy with partners in Customer Relationship Management, Public Relations, Walt Disney.
- Parks & Resorts Online, Synergy, Disney Consumer Products, Disney Photo Imaging, Legal and Cast Communications.
Online Marketing & Research Division Manager
TRIBUNE COMPANY - ORLANDO SENTINEL
02.2008 - 04.2008
- Drove the marketing and research strategies to increase usage and brand awareness of OrlandoSentinel.com, MetroMix.com and Enginehead.com.
- Managed e-mail marketing campaigns, outdoor billboard, social networking, paid search, display advertising, and search engine optimization.
- Monitored lifestyle trends and consumer needs using research as the foundation for product decisions.
- Maintained a marketing budget of $2 million.
Product Marketing Manager
TRIBUNE COMPANY - ORLANDO SENTINEL
08.2002 - 02.2008
- Launched subscription campaign capturing a 2.7% increase in Monday-Friday and 4.2% increase in average Sunday home delivery circulation in 2007.
- In charge of online marketing and brand strategies generating traffic to OrlandoSentinel.com resulting in a 52% increase in monthly unique visitors and a 27% increase in page views year-over-year from 2006 through 2007.
- Secured corporate partnerships with local media including Telemundo Television, WFTV-ABC Channel 9 and WMFE Public Radio/Television.
- Negotiated promotional sponsorships of the NBA/Orlando Magic, Florida Citrus Sports, UCF-ISP Athletics and United Arts groups.
- Created and executed promotional contests and sweepstakes marketing newspaper and website content.
- Wrote copy for print ads, radio and television commercials.
- Produced and edited radio and television commercials on Discreet Logic and Pro Tools systems.
Education
Masters in Business Administration -
University of Central Florida
Orlando, FloridaBachelor of Arts - Communications
University of Central Florida
Orlando, FLSkills
- Communication
- Leadership
- Project management
- Excel, Microsoft Word, PowerPoint, SEO, SEM
- Product development strategy
- Brand identity
- Leading creative teams
- Budget management
- Social media marketing
- Customer relationship management
Affiliations
Beta Gamma Sigma International Honor Society, UCF Alumni Association, National Society ofHispanic MBAs
Additional Information
AWARDS
- 2016 Q3 Hilton Americas eCommerce Above & Beyond Award
- 2014 Hilton Regional eCommerce Quarterly Award
- 2007 & 2006 Tribune Company Orlando Sentinel Leader of the Year for Marketing & Interactive
Timeline
Senior Manager, ECommerce Services
HILTON WORLDWIDE
07.2012 - 07.2020
Director of Marketing Communications
TRIBUNE COMPANY, DIGITAL
01.2011 - 07.2012
Director of Product Development
TRIBUNE COMPANY, DIGITAL
06.2009 - 01.2011
Marketing & Communications Manager
THE WALT DISNEY COMPANY
04.2008 - 04.2009
Online Marketing & Research Division Manager
TRIBUNE COMPANY - ORLANDO SENTINEL
02.2008 - 04.2008
Product Marketing Manager
TRIBUNE COMPANY - ORLANDO SENTINEL
08.2002 - 02.2008
Masters in Business Administration -
University of Central Florida
Bachelor of Arts - Communications
University of Central Florida
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