ROBERT M YURKO
FEASTERVILLE,PA
Summary
I'm a seasoned digital marketing leader with a proven track record of transforming strategy into measurable business growth. For over 10 years, I've helped brands scale revenue and market share through full-funnel, data-driven campaigns.
Overview
14
14
years of professional experience
Work History
Senior Ecommerce Marketing Strategist
Exclusive Concepts Inc.
Boston, MA
08.2022 - Current
- Direct cross-channel strategies encompassing paid search, social media, programmatic advertising, SEO, and CRO to optimize performance.
- Merge marketing and financial forecasts using data-driven insights to optimize sales growth initiatives.
- Develop and implemented high-accuracy performance forecasting models by synthesizing financial and marketing data to create strategic growth maps.
- Manage holistic paid and organic strategies across platforms including search, social, PLA, SEO, and email.
- Analyze market trends and assessed risks weekly to optimize operational strategies during evolving business conditions.
- Implement specialized strategies for platforms like TikTok Shop and Amazon, as well as Direct-to-Consumer (DTC) models.
Director of Paid Marketing
1Digital Agency
Philadelphia, PA
11.2020 - Current
- Ecommerce business development strategist and director of paid advertising producing 2.8 million dollar client ad spend. Analyze and Identify growth opportunity across all paid platforms. Optimize marketing strategies. Develop customer Google/Facebook paid advertising plans for marketability.
- Responsibilities:
- Manage and lead paid advertising department and team members. Oversee, advise and collaborate account updates to improve client ROI
- Monitor revenue streams and identify areas to increase profitability.
- Perform competitor analysis reviews directing opportunities for increased market share.
- New client pitching/onboarding. (Shopping/Search/Display-Remarketing/LSA)
- Evaluation of sales, marketing, and brand strategies
- Expand digital marketing strategies to bring to market.
- Monitor and conduct client performance review and custom reporting
PPC/SEM Manager
1SEO Digital Agency
Bristol, PA
08.2019 - 10.2020
- Create and execute marketing strategy across B2B/B2C paid advertising, analytics and related digital properties. Identify client audiences. Understand customer/consumer intent without the need for personal data. Manage, scale, and report Google / Bing pay-per-click search and display performance maximizing account budgets, customer acquisitions, increased sales, customer retention, and onsite conversion rates.
- Responsibilities:
- New client kickoff/onboarding. (PPC/LSA)
- Account creation, budget pacing, maintenance and strategy of over 70 accounts
- Higher ROAS utilizing track, label and analyzation data of website behavior
- Sophisticated audience building identifying new markets, new revenue and source prospects.
- Person to person client performance review and custom reporting weekly defined by organizational goals.
Senior Search Manager
Adworthy
Langhorne, PA
08.2018 - 07.2019
- Manage, optimize and analyze paid search (PPC), social media, product listing ads (PLAs) and display remarketing. Audit campaign initiatives. Reduce spend for nonperforming keywords and target markets resulting in savings reinvested in areas producing higher returns.
- Responsibilities:
- Develop and execute built-in process management, contextual targeting and customizable keyword content including scoring.
- Competitor content monitoring, tracking, and analysis.
- Optimize return on brand content strategy. Measure outcome.
- Evaluate metrics for reporting. Present strategy/analytic results to clients communicating areas of potential growth within current marketing efforts.
- Conduct A/B testing using AdWords & Google Analytics improving CRO and conversions.
- Produce, monitor and report persona types for organic and paid content.
- Measure journey acquisition, retention, conquest and messaging goals by persona type.
Paid Search Specialist
Stream Companies
Malvern, PA
11.2017 - 08.2018
- Manage over 50 paid search/display accounts for Philadelphia’s #1 integrated marketing agency specializing in automotive industry. Lead digital marketing strategy across Google, Bing and Yahoo; $1 million in annual spend.
- Responsibilities:
- Correlate with SEO, social, and creative teams to improve ROI across marketing channels.
- Monthly performance analysis to clients via monthly video chat or in person meetings.
- Budget recommendations to pitch prospective clients.
- Identify & optimize new keyword opportunities by regularly monitoring search query reports and search demand.
- Develop additional campaign, ads, and keywords to increase overall return on ad spend.
- Trained and managed team members (Google AdWords, Google Analytics, Microsoft Excel and AdWords Editor).
Senior Paid Search Lead
SEOM Interactive
Feasterville, PA
03.2012 - 11.2017
- Manage over 60 paid search/display accounts and 5 employees within fast paced SEM agency. Developed and launched PPC campaigns for franchise marketing including search, display, remarketing, PLA and video advertising on YouTube.
- Responsibilities:
- Monthly reporting showing account performance along with strategic recommendations for franchise accounts.
- Allocate daily budgets and keyword bids to effectively pace accounts achieving target CPA
- Train entry level team members.
- Google AdWords, Microsoft Excel, AdWords Editor, and Google Analytics.
- Heavy keyword manipulation/creation within Microsoft Excel and AdWords Editor.
Education
Delaware Valley University
Doylestown, PAundefined
Bucks County Community College
Newtown, PASkills
- Google Ads
- Google Analytics
- Microsoft Office
- AdWords Editor
- Problem Solving
- Critical Thinking
- Leadership
- Adaptability
- Communication
- CRM management
- Social media strategy
- Creative direction
- Partnership development
Timeline
Senior Ecommerce Marketing Strategist
Exclusive Concepts Inc.
08.2022 - Current
Director of Paid Marketing
1Digital Agency
11.2020 - Current
PPC/SEM Manager
1SEO Digital Agency
08.2019 - 10.2020
Senior Search Manager
Adworthy
08.2018 - 07.2019
Paid Search Specialist
Stream Companies
11.2017 - 08.2018
Senior Paid Search Lead
SEOM Interactive
03.2012 - 11.2017
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Bucks County Community College
Delaware Valley University
Section name
"Mediocrity is wasted opportunity."