Gwenlyn Carrington
Digital Marketing
Las Vegas,NV
Summary
Marketing professional skilled in developing and executing effective strategies to drive brand growth and engagement. Expertise in market analysis, content creation, and digital marketing tools. Strong focus on team collaboration and achieving measurable results, adaptable to changing needs. Known for strategic thinking, creativity, and reliability.
Overview
22
22
years of professional experience
Work History
Senior Marketing Strategist
AE30: Eksperience App, Pro Athlete Ventures, Ekeler Foundation
06.2023 - Current
- Achieved a 10,000% increase in the Eksperience App user base within 3 weeks through strategic multichannel marketing campaigns
- Developed and implemented lead generation, sales, and onboarding plans, exceeding projected acquisition goals several weeks ahead of schedule
- Developed innovative engagement initiatives that significantly improved brand visibility and fostered long-term customer relationships
Director, Marketing and Business Development
Menucopia
Las Vegas, NV
06.2022 - 07.2023
- Directed multichannel marketing initiatives to elevate brand awareness and drive user acquisition
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
Director of Digital Marketing & Customer Acquisition
Ship.com Inc
09.2017 - 06.2022
- Directed multichannel customer acquisition efforts, managing a multimillion-dollar budget to maximize customer lifetime value (CLV)
- Integrated marketing automation platforms for efficient campaign execution and tracking
- Exceeded KPIs by 15% through innovative digital campaigns across web, mobile, and games
Director of Digital Marketing
Rakuten Super Logistics
06.2012 - 09.2017
- Led multichannel marketing efforts, increasing inbound traffic by 45% through SEO, SEM, and social media initiatives
- Implemented comprehensive analytics to track performance and refine strategies
- Boosted brand visibility and retention through optimized advertising and marketing technologies
VP, Sales and Marketing
TextDealio
09.2011 - 06.2012
- Orchestrated product launches and multichannel marketing programs, driving a 30% increase in conversion rates
- Expanded B2B client acquisition by 40% through targeted strategies and innovative approaches
- Boosted community visibility and engagement through high-impact events and campaigns
Manager, Marketing and Business Development
Lewis and Roca LLP
06.2008 - 08.2011
- Launched the company's first pay-per-click advertising campaigns, boosting website traffic by 25%
- Oversaw the company-wide CRM program implementation, improving client outreach
- Developed tools to educate attorneys on social media marketing, increasing adoption by 30%
Manager, Division Marketing
TriPointe Homes
08.2006 - 01.2008
- Launched the company's first pay-per-click advertising campaigns, boosting website traffic by 25%
- Oversaw the company-wide CRM program implementation, improving client outreach
- Developed tools to educate attorneys on social media marketing, increasing adoption by 30%
Senior Regional Marketing Manager
Toll Brothers Homes
01.2005 - 08.2006
- Reduced production timelines by 50% while increasing output quality by 200%
- Increased qualified homebuyer traffic by 50% through lifestyle events and targeted campaigns
- Designed marketing collateral that elevated brand perception and buyer engagement
Director, Marketing and Communications
American Gem Society
11.2002 - 01.2005
- Boosted brand awareness by 25% through multi-channel marketing campaigns
- Increased website traffic and social media followers by 30% with strategic content creation
- Delivered a 20% lead generation increase via B2B and B2C initiatives
Education
B.A. - Communications Studies
Skills
Marketing Automation Platforms
CRM Integration
Digital Tech Stack Optimization
Campaign Analytics
SEO
SEM
Google Ads
Social Media Management
Content Strategy
Email Marketing
Websites
Landing Pages
Lead Generation
Market Research & Insights
Data-Driven Strategies
Timeline
Senior Marketing Strategist - AE30: Eksperience App, Pro Athlete Ventures, Ekeler Foundation
06.2023 - Current
Director, Marketing and Business Development - Menucopia
06.2022 - 07.2023
Director of Digital Marketing & Customer Acquisition - Ship.com Inc
09.2017 - 06.2022
Director of Digital Marketing - Rakuten Super Logistics
06.2012 - 09.2017
VP, Sales and Marketing - TextDealio
09.2011 - 06.2012
Manager, Marketing and Business Development - Lewis and Roca LLP
06.2008 - 08.2011
Manager, Division Marketing - TriPointe Homes
08.2006 - 01.2008
Senior Regional Marketing Manager - Toll Brothers Homes
01.2005 - 08.2006
Director, Marketing and Communications - American Gem Society
11.2002 - 01.2005
University of Nevada, Las Vegas - B.A., Communications Studies