Mary C. Hoff
Los Angeles,CA
Summary
Entertainment research professional with experience turning primary and third-party data into clear audience insights across television, film, and music. Support development, production, and business teams with reports, dashboards, and recommendations based on viewership, sentiment, and market trends.
Overview
10
10
years of professional experience
Work History
Entertainment Business Immigration Consultant
CMC Touring
Los Angeles, CA
07.2025 - Current
- Provide customized, end-to-end immigration advisory services for clients in music and entertainment, coordinating time-sensitive documentation and travel requirements.
- Liaised with promoters, touring managers, and government entities to facilitate timely processing of international and domestic visas and passports in line with touring deadlines.
- Researched and interpreted contracts and immigration requirements while managing multiple time-sensitive projects to effectively address client needs.
- Coordinated competing priorities across clients, stakeholders, and government entities, ensuring accurate documentation and adherence to deadlines.
Contract Role - Television Research Analyst
Sony Pictures Entertainment
Culver City, CA
07.2024 - 11.2024
- Provided development and production executives with audience insights and research-based recommendations that informed television programming decisions.
- Developed data visualization reports using primary research and third-party data sources to analyze audience viewership, awareness, and engagement trends.
- Built queries and dashboards to monitor social listening and audience sentiment across multiple brands.
- S synthesized qualitative and quantitative findings into actionable insights that supported strategic decisions for development and production teams.
Television Assistant Analyst/Executive Assistant
Creative Artist Agency
Los Angeles, CA
04.2022 - 05.2024
- Utilized market research tools to analyze program performance and audience viewership trends.
- Delivered research and data insights to drive client acquisition, inform programming decisions, and facilitate contract negotiations.
- Created insight decks using primary and third-party data sources to support client negotiations and business development.
- Provided executive and administrative support, coordinating multiple projects and priorities to meet deadlines effectively.
Media Planning & Strategy Associate for P&G Account
Quigley - Simpson
Los Angeles, CA
07.2021 - 04.2022
- Developed media strategies and managed advertising campaigns, increasing client return on investment.
- Identified opportunities that reduced advertising inventory costs by up to 60%.
- Planned advertising flight schedules and collaborated with media buyers to enhance campaign performance.
- Created data visualization reports and presentation decks explaining agency methodology and campaign insights to clients.
Commercialization & Distribution Executive Assistant
Real Good Foods
07.2020 - 07.2021
ABA Teaching Aide
The Help Group
10.2018 - 08.2019
Learning Facilitator/Student Research Scholar
UCLA APP Program
10.2016 - 11.2017
Education
Bachelor of the Arts -
University of California, Los Angeles
Los Angeles, CASkills
- Project Management
- Data visualization
- Audience Engagement Analysis
- Market research
- Research methodologies
- Survey design
- Excel proficiency
- Platform analysis
- Client Relationship Management
Timeline
Entertainment Business Immigration Consultant
CMC Touring
07.2025 - Current
Contract Role - Television Research Analyst
Sony Pictures Entertainment
07.2024 - 11.2024
Television Assistant Analyst/Executive Assistant
Creative Artist Agency
04.2022 - 05.2024
Media Planning & Strategy Associate for P&G Account
Quigley - Simpson
07.2021 - 04.2022
Commercialization & Distribution Executive Assistant
Real Good Foods
07.2020 - 07.2021
ABA Teaching Aide
The Help Group
10.2018 - 08.2019
Learning Facilitator/Student Research Scholar
UCLA APP Program
10.2016 - 11.2017
Bachelor of the Arts -
University of California, Los Angeles