MARY DESCALSO

Newport Beach,CA

Summary

Detailed Senior Account Manager offering experience in delivering client-focused solutions and successfully managing multiple projects. Excellent critical thinking, problem-solving and communication skills.

Overview

years of professional experience

Work History

Senior Account Manager

KLIENTBOOST

11.2021 - Current

Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
Worked with customers to develop strategic business and account plans.
Developed deep knowledge of customer businesses and relationship to company objectives.
Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Digital Marketing Specialist

ECHO MEDIA GROUP

04.2021 - 11.2021

Monitor social media accounts for clients and engaging with fans/followers
Write and edit press materials, social media content calendars, and digital advertisements
Work with account supervisor to develop and implement program strategies and assist in the writing of plans
Plan, conduct or supervise the media/blogger/influencer relations tasks including pitching efforts, follow-up contact, reporting, campaign fulfillment, etc
Oversees and manages interns and account coordinators' projects to make sure they are completed in a timely fashion and helps train them as needed to complete their assignments
Manage a portfolio of 14-20 clients with a combined monthly recurring revenue of $80K to $100K, fostering strong relationships and serving as the main point of contact
Oversee digital marketing strategies, including paid online advertising, landing page creation, and SEO, optimizing campaigns with ad budgets ranging from $2K to $300K per month
Drive a 95% client retention rate over multiple quarters through excellent communication and tailored performance strategies
Proficient in using CRMs such as Salesforce, HubSpot, Zoho and more for managing client interactions and sales pipelines
Prepare detailed performance reports and present actionable insights to clients, ensuring data-driven decision-making and continuous optimization
Identify opportunities for upselling or expanding service offerings, contributing to a significant increase in client revenue and long-term engagement
Successfully onboard new clients, ensuring alignment on goals, expectations, and deliverables for long-term success
Collaborate closely with internal teams-creative, development, and analytics-to ensure seamless execution of strategies and alignment with client objectives

Engagement Manager

TE Digital

05.2019 - 04.2021

Analyze company demographics, organizational structure, communication channels and other data to create targeted messaging campaigns
Analyze program results and make recommendations to improve performance
Coordinate and conduct monthly/Quarterly business results meetings with clients
Present results and make data-driven recommendations to improve performance and growth revenue
Establish strong relationships with client contacts and internal marketing team
Managed project tasks and internal (marketing team/designers/developers) and external (PR agency/media publication/third party vendors) resources to meet project demands and deliverables
Created and maintained project documentation including proposal, content calendar, budget, and report
Oversaw 20+ social media accounts weekly activities and advertising performance including Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn
Worked with developer and designer to develop and maintain 10+ WordPress websites

Media Manager

Phoenix Audio Technologies

04.2018 - 04.2019

Education

Bachelor of Science - Business Administration, Leadership Development

Chapman University

05-2019

Skills

Client Relationship Management
Digital Marketing Strategy
Paid Media Campaigns (Google, Facebook, etc)
Conversion Rate Optimization (CRO)
CRM Platforms (Salesforce, HubSpot, Zoho)
Renewal Processes
Cross-Functional Team Collaboration
Performance Analytics & Reporting
SEO & Landing Page Optimization
Strategic Upselling & Account Expansion

Executive Business Reviews
Google Analytics and Ads
Retention Strategies
Revenue Retention
NPS Management
SaaS
Ecommerce
Customer Advocacy
Client Onboarding
Service Upselling

Timeline