Dave Ratzloff
Buffalo Grove,IL
Summary
Qualified sales director with a proven track record of success in the digital marketing space. Expertise in sales for pay-per click marketing (Google, Meta, Microsoft, LinkedIn), SEO, conversion rate optimization, creative design, and e-mail marketing. Results-driven professional with a strong focus in developing and implementing strategic growth plans while fostering a collaborative team environment. Lead a sales division of 100+ representatives and generated an excess of 500 accounts totaling over $13M in sales over the last 8 years.
Overview
8
8
years of professional experience
Work History
Director of Growth
KlientBoost
07.2024 - 10.2024
- Handled all inbound sales for the small/medium business development team.
- Managed a pipeline of 1,000+ leads through Hubspot, sending out 50+ emails and 25+ calls per day.
- Worked closely with the VP of sales, creative director, and director of organic growth to implement new training materials and content for the sales floor.
- Provided regular feedback to leadership team on lead nurturing, lost, and pending opportunities.
- Achieved cross-sell rate on 50%+ of deals.
Associate Director of Sales
Logical Position
06.2021 - 06.2024
- Oversaw East sales division which consisted of 70-80 SDRs and 25-30 AEs.
- Directly managed my own team of 12-15 sales reps and conducted weekly sales meetings and trainings.
- Consistently exceeded sales quota of $15k.
- Sales representative retention improved by 55% as a result of working closely with sales onboarding teams to streamline training.
- Third manager in lifetime sales ($12M+) out of 25+ sales managers.
- Assisted other sales managers and conducted bi-monthly sales check-ins with dozens of sales representatives.
Sr. Sales Manager
Logical Position
04.2018 - 06.2021
- Managed a team of 12-15 sales reps to hold them accountable for bi-monthly sales quotas.
- Improved cross-selling and upselling for sales reps through continued trainings.
- Maintained the highest call volume and highest appointment rates amongst all teams.
- Established ambitious sales targets, worked closely with other managers, and helped numerous sales representatives get promoted into manager positions.
- Tracked and reported all relevant sales data and maintained spreadsheets of sales performance, payroll, and time cards.
Assistant Sales Manager
Logical Position
08.2017 - 04.2018
- Coached 10-15 sales reps in product specifications, sales incentives, and selling techniques, while simultaneously managing individual book of business.
- Created and implemented sales materials for new employees and improved employee turnover by 35%.
- Assisted in onboarding and hiring of new sales staff that would add value to the team.
- Achieved president's club 3/3 quarters.
- Assisted the GM with various marketing projects and daily tasks.
Sr. Digital Marketing Specialist
Logical Position
07.2016 - 08.2017
- Researched and analyzed businesses who were a good fit for digital marketing services.
- Cold called and emailed prospects to schedule a performance review on their marketing accounts (50 calls/day).
- Ran audits to discuss performance metrics and how we could scale and grow their account.
- Consistently exceeded sales quota goals month over month ($4k/month in sales).
Education
Bachelor of Arts - Marketing
University of Illinois At Chicago
Chicago, IL05-2016
Associate of Science - Marketing
William Rainey Harper College
Palatine, IL05-2014
Skills
- Digital Marketing
- Growth Strategy Development
- B2B Sales
- Cross-selling and up-selling
- Sales Coaching
- Team Leadership
- Partnership Development
Timeline
Director of Growth
KlientBoost
07.2024 - 10.2024
Associate Director of Sales
Logical Position
06.2021 - 06.2024
Sr. Sales Manager
Logical Position
04.2018 - 06.2021
Assistant Sales Manager
Logical Position
08.2017 - 04.2018
Sr. Digital Marketing Specialist
Logical Position
07.2016 - 08.2017
Bachelor of Arts - Marketing
University of Illinois At Chicago
Associate of Science - Marketing
William Rainey Harper College
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