Mary Farrell
Summary
Highly accomplished Instructional Design Manager with a proven track record spanning over 10 years in all phases of the instructional design life cycle, from analysis through execution, launch, and impact evaluation. A dedicated advocate for clients, students, and instructional integrity, seeking a role to leverage expertise in instructional design, communication, and relationship-building to create engaging, efficient, and effective learning experiences.
Overview
22
22
years of professional experience
Work History
Lead Training Manager, Instructional Design
AT&T
01.2010 - 01.2023
- Conceptualized and executed comprehensive training solutions for AT&T Business Sales roles, encompassing instructor-led training (ILT), Web-based training (WBT), microlearning, and training portals
- Developed tailored curricula for onboarding, new to title (NTT), and continuation training, catering to diverse sectors including Public Sector Sales, Mid-Markets Sales, Enterprise Sales, and B2B College Hire
- Played a pivotal role as a consultant, project manager, and instructional designer for the design and development of curriculum targeting Global Business sales roles
- Successfully managed a spectrum of stakeholders, including clients, subject matter experts (SMEs), vendors, and instructional design colleagues to drive the development of training initiatives and substantial projects
- Utilized ADDIE framework and Articulate Storyline, Lectora, and Captivate to design and develop engaging and interactive e-learning modules, ensuring alignment with instructional goals and objectives while enhancing learner engagement and retention.
Senior Project Manager
AT&T
01.2005 - 01.2010
- Managed comprehensive merger training plans for both the AT&T and BellSouth/Cingular mergers
- Collaborated with the National Training Organization to create pre-merger sales training programs for key product sets and Day One messaging and processes
- Assembled a cross-functional team across Sales Operations, Sales, and Marketing to consolidate relevant merger information for sales teams, ensuring a seamless Day One transition
- Led post-merger initiatives to train Sales on critical solutions and the systems and processes required for product design, pricing, and contracting
- Captured and defined system and business needs, contributed to the production of process documentation, training materials, and job aids for Sales, and focused on transitioning from an "as is" environment to a "future method of operations" with improved system and process integration.
Associate Director, Winning in National Data Services (WINDS)
AT&T
01.2004 - 01.2005
- Spearheaded employee communication for the WINDS initiative, which directly challenged AT&T's dominance in the Enterprise space
- Launched and contributed to the email communication channel newsletters
- Created a comprehensive Customer Reference Database, facilitating informed decision-making and customer interactions
- Produced impactful Customer Publicity/Success Stories, including Case Studies, News Releases, and "Anatomy of a Win," highlighting achievements and showcasing SBC capabilities
- Collaborated on the creation and rollout of a cutting-edge Total Cost of Ownership (TCO) and Return on Investment (ROI) tool, empowering stakeholders with financial insights.
Associate Director, Product Management
AT&T
01.2001 - 01.2004
- Managed Product Offers and Promotions for Nortel Networks Voice Portfolio
- Directed and executed offers and promotions for the Nortel Voice product portfolio, focusing on achieving marketing objectives
- Spearheaded sales incentives and product launches, facilitating product awareness and sales growth
- Oversaw Incentive Programs for Voice and Data Customer Premises Equipment (CPE) Sales Teams
- Designed, developed, communicated, and meticulously tracked incentive programs for Voice and Data CPE Sales Teams, driving performance and sales achievements
- Managed the Small Business CPE product portfolio, introducing several new phone sets and ancillary equipment to Small Business Call Centers
- Led Voice CPE Services products for Nortel phone equipment, including Maintenance, Moves/Adds/Changes (MAC), Installation, and Project Management, ensuring customer satisfaction and efficient service delivery
- Managed and staffed booths for annual trade shows, enhancing brand visibility and fostering business relationships.
Education
MBA in Marketing -
Case Western Reserve University Weatherhead School of Management
01.1994
Bachelor of Fine Arts -
University of Wisconsin Oshkosh
01.1985
Skills
- Telecommunications Industry
- Curriculum development
- Vertical Industry Selling
- Content Development
- Adobe Creative Suite Captivate
- Assessment and evaluation
- WordPress
- Multimedia technology integration
- Microsoft Office 365
- Educational Technology
- SharePoint Online
- User Experience (UX) design
- Merger integration
- Accessibility
- Needs analysis
- Project management
- Learning objectives
- Continuous Improvement
- Collaboration
- Articulate Storyline & Rise
- Communication Skills
- Problem solving
- Strategic Thinker
- Training Oversight
- Program Optimization
- Training Methods
- Course Planning
- New Employee Training
- Adult Learning Theories
- Business Administration
- Verbal and Writing Communication
- Coaching and Mentoring
- Small Group Instruction
- Learning Management Systems
- Program Management
- Training Delivery
- Materials Selection
- Multimedia Development
- Needs Assessment
Timeline
Lead Training Manager, Instructional Design
AT&T
01.2010 - 01.2023
Senior Project Manager
AT&T
01.2005 - 01.2010
Associate Director, Winning in National Data Services (WINDS)
AT&T
01.2004 - 01.2005
Associate Director, Product Management
AT&T
01.2001 - 01.2004
MBA in Marketing -
Case Western Reserve University Weatherhead School of Management
Bachelor of Fine Arts -
University of Wisconsin Oshkosh
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<ul><li>Facilitate collaboration with Grades 3–5 teachers to design and adapt instructional plans and materials that meet students’ diverse cultural, developmental, and academic needs.</li><li>Conduct classroom observations and provide actionable, strengths-based coaching—offering real-time and post-observation feedback to enhance teaching practices and student engagement.</li><li>Lead schoolwide curriculum initiatives, planning and implementation of a standards-aligned curriculum, model best instructional practices through demonstration lessons, and facilitate data-driven intervention meetings, resulting in a 3% increase in EOG scores across Grades 3–5.</li><li>Collaborate with administrators on weekly instructional walk-throughs, staff development, and continuous schoolwide academic improvement.</li><li>Promote professional growth by facilitating training and reflective practices aligned with school and district goals.</li><li>Assist in selecting and implementing instructional materials and resources in line with school improvement and strategic plans.</li><li>Collaborate with administrators, teachers, families, and community partners to foster instructional alignment and academic improvement.</li></ul> at Durham Charter School<ul><li>Facilitate collaboration with Grades 3–5 teachers to design and adapt instructional plans and materials that meet students’ diverse cultural, developmental, and academic needs.</li><li>Conduct classroom observations and provide actionable, strengths-based coaching—offering real-time and post-observation feedback to enhance teaching practices and student engagement.</li><li>Lead schoolwide curriculum initiatives, planning and implementation of a standards-aligned curriculum, model best instructional practices through demonstration lessons, and facilitate data-driven intervention meetings, resulting in a 3% increase in EOG scores across Grades 3–5.</li><li>Collaborate with administrators on weekly instructional walk-throughs, staff development, and continuous schoolwide academic improvement.</li><li>Promote professional growth by facilitating training and reflective practices aligned with school and district goals.</li><li>Assist in selecting and implementing instructional materials and resources in line with school improvement and strategic plans.</li><li>Collaborate with administrators, teachers, families, and community partners to foster instructional alignment and academic improvement.</li></ul> at Durham Charter School