MARY GALLEN
Summary
Multi-faceted professional with more than 20 years of success driving revenue and brand awareness for diverse mid-sized and Fortune 100 organizations.
Strong background in strategic planning, market analysis, and campaign execution. Known for fostering team collaboration and adapting to shifting priorities. Skilled in brand management, customer segmentation, and digital marketing. Reliable team player focused on delivering impactful results.
Overview
22
22
years of professional experience
Work History
Product Marketing Manager
Informa Pharmaceutical Intelligence
01.2017 - 11.2019
- Led commercial product launches including strategic planning and market research.
- Responsible for developing marketing strategy based on KPI's, historical campaigns, product positioning, and partnerships.
- Developed retention persona-based campaigns that addressed all stages of the customer journey
Director of Marketing
Miller Heiman Group
02.2016 - 12.2016
- Responsible for developing budget and field communication strategy to generate leads for global target audience and existing customers.
- Managed internal agency including design, PR, and digital media.
- Managed integrated lead generation campaigns based on marketing automation, lead scoring, lead nurturing, web, events, SEM and social media (Company Sold)
Senior Director of Marketing
Park ‘N Fly
08.2013 - 02.2016
- Member of the executive team reporting to CEO. Managed a marketing department of seven.
- Increased brand awareness through integrated campaigns, brand management, content marketing, marketing automation and research.
- Responsible for all digital initiatives, including social media, e-commerce, web advertising, SEM, em-mail marketing mobile and retargeting.
- Implemented loyalty program increasing membership by 102%
Director of Marketing
Bracken Engineering (now JS Held)
01.2011 - 04.2014
Senior Marketing Manager
Miller Heimn Group
06.2005 - 08.2010
Manager, Advertising & Marketing Planning
Victoria's Secret Beauty
06.2003 - 06.2004
Director, Corporate Marketing
Automatic Data Processing, ADP
08.1997 - 06.2003
Education
BS - Communications, Minor in English
Florida State University
Tallahassee, FLMaster of Science - Communications
Ithaca College
Ithaca, NYSkills
- Building brand identity awareness
- Market research analysis
- Online marketing strategy
- Strategic market planning
Timeline
Product Marketing Manager
Informa Pharmaceutical Intelligence
01.2017 - 11.2019
Director of Marketing
Miller Heiman Group
02.2016 - 12.2016
Senior Director of Marketing
Park ‘N Fly
08.2013 - 02.2016
Director of Marketing
Bracken Engineering (now JS Held)
01.2011 - 04.2014
Senior Marketing Manager
Miller Heimn Group
06.2005 - 08.2010
Manager, Advertising & Marketing Planning
Victoria's Secret Beauty
06.2003 - 06.2004
Director, Corporate Marketing
Automatic Data Processing, ADP
08.1997 - 06.2003
BS - Communications, Minor in English
Florida State University
Master of Science - Communications
Ithaca College
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