Mary McCay
Demorest,GA
Summary
Talented radio host with four years of experience engaging and entertaining more than 150,000 listeners through captivating shows and discussions of breaking news stories, current events, and trending topics. Witty and uplifting professional fostering an outgoing and bright personality with a distinct, clear speaking voice. Skilled at making shows memorable and interesting for diverse audiences to increase the amount of listeners
Overview
3
3
years of professional experience
Work History
Morning Show Co-Host
Habersham Broadcasting
07.2022 - Current
- Leveraged excellent communication skills while interacting with 2callers, providing empathetic and humorous responses that fostered lasting connections between show and its listeners.
- Participated and promoted station sponsored events, attending community gatherings, and hosting live remotes to represent station, increase brand awareness and forge connections with local organizations, businesses, and listeners.
- Developed engaging and relatable content for listeners and guests, including interviews with artists or experts, covering trending or outlandish topics, and phone-ins with listeners.
- Generated excitement around contests or giveaways by designing captivating on-air promotions that encouraged maximum participation from listeners across different platforms like phone calls, social media channels, and station text line.
- Managed daily show preparation tasks including researching current trends, updating playlists, screening callers, and pre-recording promotional spots.
- Maintained strict adherence to FCC regulations by monitoring content and adapting plans accordingly.
- Developed rapport with fellow team members, fostering a cohesive on-air atmosphere that translated to an enjoyable listening experience for our audience.
- Assisted in training new staff members, sharing expertise gained from experience as a successful Morning Show CoHost.
- Delivered morning news, weather changes, and traffic updates in an accurate and creative way.
- Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
On-Air Radio Personality
Habersham Broadcasting
01.2021 - Current
- Collaborated with fellow radio personalities and production team to develop creative ideas for segments, promotions, and events.
- Increased listener loyalty with a personable on-air demeanor that resonated with fans through genuine connection and relatable anecdotes.
- Operated studio equipment such as sound board, play-out software, editing software, and managed control board for sports games.
- Promoted station-sponsored events both on-air and off-air to drive attendance rates while maintaining a positive brand image within the community.
- Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
- Managed daily show preparation tasks including researching current trends, updating playlists, screening callers, and pre-recording promotional spots.
- Adapted quickly under pressure when faced with technical difficulties or unexpected changes to broadcast schedule, ensuring minimal disruption for listeners.
Education
Bachelor of Science - Communication Studies
Western Carolina University
Cullowhee, NC05.2020
Skills
- Experience using social media platforms to create engaging content for viewers (Facebook, Instagram, YouTube, TikTok, and Twitter)
- Experienced using Adobe Audition, Adobe Premier Pro, and iMovie to edit video footage and record/edit audio
- Proficient in Microsoft Office
- Strong knowledge of all FCC rules and regulations
- Building strong listener relationships
- Commercial production such as script writing, voiceover, and final production
- News Reporting
- Relatable storytelling
- Soundboard operation
Relevant Work
2019 Summer Contributor - Chatterbox Marketing and Communications - Atlanta, GA
- Gained hands-on experience with marketing and communication projects including social media marketing, PR and marketing strategy, competitive analysis, client presentations, and branding.
- Developed a social strategy to communicate to promote brand to target audience with relevant messaging and content.
- Identified ways to improve clients branding goals through researching current market trends and developing a competitive analysis that identifies businesses strengths and weaknesses.
Timeline
Morning Show Co-Host
Habersham Broadcasting
07.2022 - Current
On-Air Radio Personality
Habersham Broadcasting
01.2021 - Current
Bachelor of Science - Communication Studies
Western Carolina University