MARY SCOVIAK
Lebanon,Ohio
Summary
Digital Content Writer
- Proven expertise creating and editing digital articles and video content that showcases the company's story and vision, promotes their brand, and makes an impact within the specialty and the world at large.
- In-depth understanding of the medical field gained through content creation, interviews with industry leaders including Icahn School of Medicine at Mount Sinai faculty, creation of multidisciplinary educational webinars, and development of recognition programs for industry icons.
- Strong collaboration skills with digital marketing teams to boost SEO and create content that showcases companies as industry leaders.
- Expertise in creating and executing new digital content types to expand visibility to new audiences, showcase new research, and educate with best-practice, peer-to-peer discussions.
- Demonstrated ability to adhere to project plan dates for multiple content formats with different timelines.
Overview
14
14
years of professional experience
Work History
Managing Editor
MJH Life Sciences
Lebanon, OH
09.2020 - 06.2022
- Created a digital-led content strategy to tell dermatology's story as a life-changing and sometimes life-saving medical specialty. Developed a rich mix of features, news, special sections, and written and video content that consistently showcases the brand's mission as a leading force in building diversity, finding solutions to providing affordable, accessible treatment, and addressing both the medical and psychological burdens of skin disease.
- Crafted content that built brand loyalty within the dermatology community, from medical students and residents to icons in the specialty, with a well-paced range of articles and videos that motivated, educated, and inspired our audience. Results: Substantial growth in page views year-over-year.
- Optimized SEO to position Dermatology Times as an industry leader and a digital must-read daily information source. Results: Significant gains in time spent on page as well as reduction in bounce rate.
- Brought together industry thought leaders such as Dr. Mark Lebwohl to form our editorial advisory board and provide interviews and insights that elevated our brand's authority and visibility.
- Collaborated with our marketing team to develop content that accurately and consistently showcases the brand's vision and goals on the website and social media.
- Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity.
- Used knowledge of SEO and content development to create content that hit the first page of Google search results for relevant topics.
- Utilized website content and component guidelines to ensure writing adheres to best practices.
DIGITAL CONTENT WRITER
Marketing Technologies Group
Lebanon, OH
01.2020 - 09.2020
- Wrote and edited well-researched content and performed stakeholder interviews under deadline pressure to create a finished product that accurately reflected the brand's ideals, visions, goals, and programs.
- Adhered to project plan dates, collaborating with other members of the team to ensure timely delivery of content.
- Provided writing support in fast-paced environment for variety of public-facing materials covering news and features for an international audience of hoteliers, investors, and financial institutions.
- Wrote and managed custom-published articles that showcased the client company's goal, mission statement, and competitive strengths.
EXECUTIVE EDITOR/BRAND DIRECTOR
Boutique Design
Lebanon, OH
01.2008 - 01.2020
- Created the editorial strategy that repositioned the brand as an authoritative B2B leader in the global hospitality design community.
- Drove cross-departmental collaboration in increasing the reach and impact of the brand through the development of features, web content, and social media as well as crafting promotional collateral, in-house ads, press releases, and special events.
- Broadened magazine content and relevance by including influential and international hospitality designers, redesigned the magazine’s website, and established/prioritized a social media presence that included enhanced traffic drivers, and doubled traffic to the site and received an award for excellence.
- Collaborated closely with marketing, IT, and an external consultant to relaunch the brand's website. Created all navigation, tagging, slide shows, new content groups, and SEO-driven modules and writing style.
- Working with a dedicated team, earned brand recognition with a FOLIO Editorial and Arts Awards for content excellence and personal recognition as one of FOLIO’s Women of the Year honorees for 2017.
- Broadened magazine content and relevance by including influential and international hospitality designers, redesigned the magazine’s website, and established/prioritized a social media presence that included enhanced traffic drivers, and doubled traffic to the site and received an award for excellence.
- Built and nurtured partnerships with high-value partners to increase the visibility of all stakeholders and connect them with their industry community and adjacent fields in an aligned, collaborative experience that created lasting relationships.
Education
Bachelor of Arts - Journalism and French
University of Wisconsin
Skills
- Article writing and copy changes
- Expertise in pulling through the brand's vision and goals to all content
- Time management
- Microsoft Word, Excel, Outlook, and PowerPoint
- Research
- AMA Style; AP Style
- Development of new content types that leverage SEO metrics and brand goals
- Proven ability to work independently and remotely
- Interviews with opinion leaders, both written and video
- Strong interpersonal skills with colleagues, management, and stakeholders
- Ability to work with little or no daily supervision
- SEO expertise, including use of metrics to boost engagement
- Ability to manage multiple projects with different deadlines
Additional Information
- AWARDS & RECOGNITION , FOLIO Award: Top Women in Media 2017Industry Leader FOLIO EDDIE Award 2018: Best B2B Column/Blog, Architecture and Design Conference
Timeline
Managing Editor
MJH Life Sciences
09.2020 - 06.2022
DIGITAL CONTENT WRITER
Marketing Technologies Group
01.2020 - 09.2020
EXECUTIVE EDITOR/BRAND DIRECTOR
Boutique Design
01.2008 - 01.2020
Bachelor of Arts - Journalism and French
University of Wisconsin