I am an Associate Creative Director and Designer based in New York. With over 15 years of agency experience, specifically in beauty and wellness, I strive to bring my high design and global outlook to everything I do. As a business owner, I have developed a true understanding and appreciation for all different types of business and enjoy the challenges every new client brings to the table. I am a conceptual thinker with a high design aesthetic and am proud to provide creative solutions that can be executed across all different platforms.
CLIENTS: Suave, Garnier, Lancome, Cynosure, Aveeno, Neutrogena, NeoStrata, Beautycounter, Convatec, Clinique, Shiseido, Clé de Peau Beauté, NARS, BareMinerals, Keys Soulcare, e.l.f., Buxom, Laura Mercier, Vytalogy, Heinz & SXM
• Various projects including: big idea thinking, conceptual creative ideas, new business pitches, social, print, TV, emails, banners, website wireframes and presentation design
• Art directed product and talent TV and print shoots, made selects, gave creative direction on retouching, edited, finished and saw projects through to completion
CLIENT: Garnier
• Worked across Garnier skincare and hair color categories on print, TV and social
CLIENTS: Revlon, TLC and Discovery Network • Designed print layouts, in-store displays, banners and website layouts for Revlon
• Concepted on new campaign ideas for both TLC and Discovery
CLIENTS: Aveeno, Neutrogena and Hunter Douglas • Worked across all Aveeno categories on all channels, from concept to final production
• Worked alongside ECD to oversee all Aveeno global creative and brand partnerships
• Collaborated with photographers, directors and stylists to bring the creative vision to life • Art directed product and talent TV and print shoots, made selects, gave creative direction on retouching, edited, finished and saw projects through to completion
• Presented creative work across all brands, internally and to head clients
CLIENT: L’Oréal
• Worked across L’Oréal Paris skincare
and haircare categories on print and TV
• Designed print layouts, oversaw mechanicals and retouching through to final production
• Concepted and created storyboards, gave creative direction during pre-production
and worked closely with senior creatives
to oversee post-production into completion
Suave, Garnier, Lancome, Cynosure, Aveeno, Neutrogena, NeoStrata, Beautycounter, Convatec, Clinique, Shiseido, Clé de Peau Beauté, NARS, BareMinerals, Keys Soulcare, E.l.f., Buxom, Laura Mercier, Vytalogy, Heinz, SXM, Hunter Douglas, L'Oréal, Revlon, TLC, Discovery Network