Summary
Overview
Work History
Education
Skills
Key Clients
Timeline
Generic
Mary Zazzi

Mary Zazzi

MaryZazzi.com

Summary

I am an Associate Creative Director and Designer based in New York. With over 15 years of agency experience, specifically in beauty and wellness, I strive to bring my high design and global outlook to everything I do. As a business owner, I have developed a true understanding and appreciation for all different types of business and enjoy the challenges every new client brings to the table. I am a conceptual thinker with a high design aesthetic and am proud to provide creative solutions that can be executed across all different platforms.

Overview

13
13
years of professional experience

Work History

Co-Founder, Creative Director

The BrandBar Agency
06.2023 - Current
  • Co-Founded and spearheaded the building of a creative agency that caters to small businesses and white label agency work
  • Bolstered new business development with strong pitch work, competitive outlook, and high level design built into presentations
  • Produced all design, branding, strategic thinking, print guidance for internal and client needs
  • Built all internal and client websites alongside design
  • Developed strategic marketing plans including long-term tactical planning for clients with multi year development plans
  • Participated in all new business pitches and client relationship building, establishing relationships to retain ongoing work
  • Managed Freelance strategic, web, and additional design support

ASSOCIATE CREATIVE DIRECTOR

FREELANCE
05.2019 - Current

CLIENTS: Suave, Garnier, Lancome, Cynosure, Aveeno, Neutrogena, NeoStrata, Beautycounter, Convatec, Clinique, Shiseido, Clé de Peau Beauté, NARS, BareMinerals, Keys Soulcare, e.l.f., Buxom, Laura Mercier, Vytalogy, Heinz & SXM

Various projects including: big idea thinking, conceptual creative ideas, new business pitches, social, print, TV, emails, banners, website wireframes and presentation design

• Art directed product and talent TV and print shoots, made selects, gave creative direction on retouching, edited, finished and saw projects through to completion

SENIOR ART DIRECTOR

PUBLICIS
10.2017 - 05.2019

CLIENT: Garnier
Worked across Garnier skincare and hair color categories on print, TV and social

SENIOR ART DIRECTOR

FALLON
06.2017 - 10.2017

CLIENTS: Revlon, TLC and Discovery Network • Designed print layouts, in-store displays, banners and website layouts for Revlon
Concepted on new campaign ideas for both TLC and Discovery

ART DIRECTOR

ROBERTS + LANGER DDB
04.2013 - 06.2017

CLIENTS: Aveeno, Neutrogena and Hunter Douglas • Worked across all Aveeno categories on all channels, from concept to final production
• Worked alongside ECD to oversee all Aveeno global creative and brand partnerships

• Collaborated with photographers, directors and stylists to bring the creative vision to life • Art directed product and talent TV and print shoots, made selects, gave creative direction on retouching, edited, finished and saw projects through to completion

• Presented creative work across all brands, internally and to head clients

JUNIOR ART DIRECTOR

MCCANN
06.2011 - 04.2013

CLIENT: L’Oréal
• Worked across L’Oréal Paris skincare
and haircare categories on print and TV
• Designed print layouts, oversaw mechanicals and retouching through to final production
• Concepted and created storyboards, gave creative direction during pre-production
and worked closely with senior creatives
to oversee post-production into completion

Education

BFA - GRAPHIC DESIGN -

FASHION INSTITUTE OF TECHNOLOGY
05.2009

AAS - COMMUNICATIONS DESIGN -

FASHION INSTITUTE OF TECHNOLOGY
05.2008

BS - HUMAN ECOLOGY -

STATE UNIVERSITY OF NEW YORK AT ONEONTA
05.2008

Skills

  • Adobe CC: InDesign, Photoshop, Illustrator
  • Mac OSX, Keynote, Microsoft Office Suite
  • Figma
  • Creative Concepting
  • TV, Print, Digital Social Advertising Design
  • Typography Design
  • Photography Retouching

Key Clients

Suave, Garnier, Lancome, Cynosure, Aveeno, Neutrogena, NeoStrata, Beautycounter, Convatec, Clinique, Shiseido, Clé de Peau Beauté, NARS, BareMinerals, Keys Soulcare, E.l.f., Buxom, Laura Mercier, Vytalogy, Heinz, SXM, Hunter Douglas, L'Oréal, Revlon, TLC, Discovery Network

Timeline

Co-Founder, Creative Director

The BrandBar Agency
06.2023 - Current

ASSOCIATE CREATIVE DIRECTOR

FREELANCE
05.2019 - Current

SENIOR ART DIRECTOR

PUBLICIS
10.2017 - 05.2019

SENIOR ART DIRECTOR

FALLON
06.2017 - 10.2017

ART DIRECTOR

ROBERTS + LANGER DDB
04.2013 - 06.2017

JUNIOR ART DIRECTOR

MCCANN
06.2011 - 04.2013

BFA - GRAPHIC DESIGN -

FASHION INSTITUTE OF TECHNOLOGY

AAS - COMMUNICATIONS DESIGN -

FASHION INSTITUTE OF TECHNOLOGY

BS - HUMAN ECOLOGY -

STATE UNIVERSITY OF NEW YORK AT ONEONTA
Mary Zazzi