Mary Ashley Tenney

• Key Responsibilities:
• Managing and growing relationships with assigned dealership clients while driving revenue and ensuring marketing performance success.
• This role included being the primary point of contact for General Managers, Dealer Principals, and Marketing Directors, conducting regular virtual and in-person meetings to review campaign performance, analyze key metrics such as cost per lead and conversion rates, and provide strategic recommendations to maximize ROI.
• Involved frequent travel within a designated territory to visit dealerships, present performance reports, train staff on marketing tools and platforms, identify upsell opportunities, negotiate renewals, and resolve any campaign or CRM-related.
• Optimize advertising strategies, protect client retention, and achieve monthly and quarterly revenue goals. As well as strong communication, sales, analytical, and time-management skills are essential, along with the ability to build trusted advisor relationships while consistently meeting performance targets and going to events such as NADA to network and represent the company.

• Key Responsibilities:
• Lead Management: Respond promptly to online inquiries (email, chat, web forms), qualify leads, and ensure timely follow-up.
• Sales Performance: Achieve or exceed internet sales targets by converting digital leads into sales.
• Website & Inventory Management: Ensure product listings, descriptions, and pricing are accurate and up to date across all online platforms.
• Customer Relationship Management (CRM): Maintain accurate records in CRM software, track interactions, and monitor lead status.
• Marketing Coordination: Collaborate with marketing teams to drive traffic via SEO, PPC, email campaigns, and social media.
• Analytics & Reporting: Analyze web traffic, conversion rates, and campaign performance to improve strategy
• Strong understanding of digital sales techniques and lead conversion.
• Excellent communication and customer service skills.
• Proficiency with CRM tools and online listing platforms. (CDK Global, E-Leads, VIN Soultions, Vauto, Fullpath AI etc)
• Data-driven decision-making and analytical skills.
• Developed and implemented online marketing strategies to drive sales growth and enhance customer engagement.
• Trained and mentored sales team on effective online selling techniques and tools, improving overall performance.
• Collaborated with IT to enhance e-commerce platform functionality, ensuring seamless user experience for customers.
• Managed inventory levels through online channels, ensuring accurate product availability for customers.
• Coordinated promotional campaigns across various digital platforms, increasing brand visibility and lead generation.
• Led cross-functional meetings to align marketing initiatives with sales objectives, driving cohesive strategies across departments.
• Responded to internet inquiries and phone calls in timely matter.
• Increased online sales by implementing effective marketing strategies and optimizing website content.

• Responsibilities:
• Provide prompt, accurate, and friendly customer service.
• Handle policy changes, payments, and inquiries.
• Identify customer needs and recommend appropriate products and services.
• Assist with marketing and sales activities.
• Maintain a strong understanding of State Farm products and services
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment.
• Strong computer skills.

Key Responsibilities :

Answering phone ups and internet leads - as well work inactive leads to generate new business Negotiating out the door prices, payment, etc. Prospecting for new customers through social media, and previous customers and also referrals. Accompanying guest on product demonstration drives. Gathering of customer information for follow-up purposes. Setting appointments for customer for vehicle demonstrations via phone and email. Advertisement via Facebook - Running Ads

• Developed online and physical marketing campaigns; Prepared advertising strategies plans and objectives; Facilitated promotional presentations, trade shows, and sales opportunities by establishing contacts, coordinating schedules, and maintaining mailing lists; Tracked product inventory; Engineered social media presence; Maintained website and social media platforms; Supported sales staff by acting as brand ambassador for increased market share; Researched competitive products by identifying product characteristics and pricing metrics

• Greeted customers and built lasting relationships; Matched customer needs with available products; Maintained working knowledge of product features; Achieved monthly sales objectives; Answered customer inquiries; Processed point of sale transactions; Cross-sold products; Stocked and organized goods in desirable condition for maximum visibility and convenience

• Assisted teacher in preparing classroom; Gathered reference materials and demonstration equipment; Took attendance; Assisted with record keeping; Helped individual students understand lessons.

• Served customers by providing tailored solutions based on customer needs and objectives; Opened and maintained customer accounts by recording required file information; Kept records of customer visits; Processed account payments; Established and expanded customer relationships by identifying cross-selling opportunities; Answered incoming phone calls and walk-in inquiries; Observed all safety procedures, protocols, and guidelines