Mary Catherine Cole
Moundville,AL
Summary
Strategic B2B marketing professional specializing in client success and account management. Expertise in identifying customer pain points and implementing solutions that enhance product usage and drive growth. Committed to fostering strong relationships and delivering insights that inform business strategies and maximize client ROI.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Strategic Client Success Manager
Fusable
10.2020 - Current
- Manage portfolio of 70+ strategic agriculture and construction accounts to enhance product adoption and drive long-term growth.
- Lead customer onboarding by coordinating implementation sessions with internal teams and client stakeholders.
- Collaborate with cross-functional teams to deliver tailored solutions and resolve account issues.
- Cultivated trusted relationships by identifying customer pain points and recommending targeted strategies to enhance ROI.
- Conducted semi-annual and annual business reviews, presenting actionable insights and tailored recommendations for sustained success.
- Identified and secured account expansion and upsell opportunities through in-depth market analysis and usage evaluation.
- Oversee all account management activities, including opportunity identification and ongoing relationship maintenance.
- Serve as primary point of contact for executive-level communications, ensuring timely issue resolution.
Business Development Audience Manager
Randall Reilly
Tuscaloosa, Alabama
09.2017 - 10.2020
- Produced monthly metric reports and quarterly account reviews for board of directors. Established standard operating procedures and workflows to improve process consistency. Coordinated cross-departmental efforts for trade shows, overseeing prospecting through execution to ensure alignment with business objectives. Analyzed trade show ROI year-over-year to assess impact on business objectives. Refined quality processes to improve operational consistency and support strategic goals. Provided leads and facilitated cold calling initiatives to drive business development efforts.
- Led team in implementing effective operational strategies for enhanced workflow.
- Collaborated with cross-functional teams to streamline project execution and communication.
- Managed budget allocations to optimize resource distribution across departments.
Business Development Specialist
Randall Reilly
Tuscaloosa, Alabama
03.2016 - 09.2017
- Identified and sourced new sales opportunities, consistently exceeding sales targets.
- Engaged clients to assess needs and deliver tailored product solutions that enhance satisfaction.
- Conducted market research to identify emerging business trends and opportunities for strategic initiatives.
- Collaborated with cross-functional teams to align sales strategies and objectives, fostering unified approach.
- Partnered with team members across functions to establish optimal solutions.
- Maintained current knowledge of industry trends to develop innovative growth approaches.
National Account Manager
Randall Reilly
Tuscaloosa, Alabama
03.2015 - 03.2016
- Developed and maintained strategic relationships with key national accounts to enhance loyalty.
- Identified profitable business leads, building a robust pipeline of prospective customers.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies for achieving sales goals.
- Conducted detailed market analysis to identify trends and growth opportunities, informing strategic account development.
- Created comprehensive customer sales reports, recommending targeted marketing initiatives and promotional programs to drive engagement.
- Managed contract negotiations, securing favorable terms and conditions to enhance profitability for the company.
- Participated in trade shows and conventions, effectively representing products and services to potential clients.
Education
Bachelor of Arts - Public relations & Advertising
Spring Hill College
Mobile, AL05-2014
Skills
- Customer success strategy
- Client relationship management
- Client engagement
- Strategic partnership development
- Cross-functional collaboration
- Market analysis
- Data-driven decisions
- CRM software- Salesforce, Microsoft Dynamics
- Customer retention
Certification
- Success Hacker- Certified Customer Success Manager Level 5
Timeline
Strategic Client Success Manager
Fusable
10.2020 - Current
Business Development Audience Manager
Randall Reilly
09.2017 - 10.2020
Business Development Specialist
Randall Reilly
03.2016 - 09.2017
National Account Manager
Randall Reilly
03.2015 - 03.2016
Bachelor of Arts - Public relations & Advertising
Spring Hill College