Mary Ella Bussey
Athens,GA
Summary
Desire to work in Public Relations and Human Resources, focused on translating visionary ideas into impactful outcomes. Strong foundation in Organizational Behavior and Strategic Leadership, thriving on building meaningful connections and fostering growth within organizations. Known for blending creativity with strategic thinking to tackle challenges and deliver results. Committed to empowering others, fostering collaboration, and creating positive change with a people-first mindset. Ready to bring fresh perspectives and contribute to impactful projects.
Overview
3
3
years of professional experience
Work History
Digital Media Competition
University Of Georgia: Porsche & Aaron's
01.2024 - Current
- Developing a confidential marketing campaign for Porsche, addressing a critical brand challenge by conducting market research and refining messaging.
- Developed a $500K marketing strategy for Aaron's to reduce stigma and enhance brand perception.
Business Strategist Intern
Tap The Potential LLC
01.2023 - Current
- Boosted platform engagement by 5% through scheduling 200+ social media posts, managing weekly newsletters, and designing promotional emails.
- Optimized client's sales and marketing strategies by analyzing KPIs and social media strategies, leading to improvements in campaign effectiveness.
New Member Educator
Gamma Phi Beta Sorority, Delta Upsilon
01.2022 - 12.2023
- Increased member retention by 12% by leading onboarding and education for 120 new members in a 400-member SEC sorority.
- Streamlined operations and reduced event costs by 8% within a $35K budget by optimizing resource allocation.
Education
BBA - Business Management
University of Georgia: Terry College of Business
Athens, GA05.2025
Skills
- Leadership & Conflict Management
- Team & Client Retention
- Cross-Cultural & Public Communication
- Digital Marketing Campaigns & Analytics
- Budget Management & Goal Orientation
- Microsoft Excel, Teams, & PowerPoint
- Meta Business & Mighty Networks
- Buffer & Active Campaign
Accomplishments
Extra Special People, 08/2022 - Present
- Providing personalized care and activities for individuals with disabilities, fostering inclusion and boosting emotional intelligence.
University of Georgia Panhellenic, 07/2024 - 08/2024
- Guided 15 women through recruitment, offering 24/7 support and ensuring a seamless sorority experience.
Cannes Lions Advertising Festival, 05/2024 - 07/2024
- Secured a top 20% spot in UGA’s Grady College study abroad program, at the Cannes Lions Advertising Festival to gain global advertising insights and expand my network.
Bussey's Florist and Gifts Inc., 03/2021 - 06/2021
- Implemented personality tests in onboarding, reducing workplace disputes by 10% and improving team collaboration.
Timeline
Digital Media Competition
University Of Georgia: Porsche & Aaron's
01.2024 - Current
Business Strategist Intern
Tap The Potential LLC
01.2023 - Current
New Member Educator
Gamma Phi Beta Sorority, Delta Upsilon
01.2022 - 12.2023
BBA - Business Management
University of Georgia: Terry College of Business
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