Maryellen Smith

• Plan, created and maintain technical content for self-service knowledge base and AI Chatbot.
• Developed a robust content strategy for 900+ page website instructional and informational content.
• Collaborated with cross-functional teams to standardize automation processes and optimize site reporting using Heap Analytics.

Significant Accomplishments

-Implemented IVR to text Troubleshooting Project

1.2M yearly savings in deflected calls/chats

-Ring Protect Plan Page Improvements

1.3M yearly revenue from project

-Operation Security Camera (OSC) | sales conversions from Ring Help ranged from 1.3% to 4.5% establishing Ring Help as a secondary revenue generation center from Ring.com

• Boosted sales revenue through implementation of innovative promotional strategies.
• Account management, online reputation management.
• Advertising - Facebook, Yelp!
• Email marketing campaign-management
• Website content creation, proofreading and editing, product naming, product descriptions.

Provided Facebook clients with one-on-one assistance in:

• Product demos
• Differentiating ad product features, Ad creation
• Teaching Facebook best practices and reporting metrics
• Product Roll Out Teams - Implementing Business Manager and Video Ads
• Technical support and software problem-solving.