Mary Kate Jackson
Austin,TX
Overview
8
8
years of professional experience
Work History
CAMPAIGN SPECIALIST
Flypaper Digital Marketing
Little Rock, AR
10.2021 - Current
- Conduct monthly client meetings to present comprehensive analytics and reports derived from digital campaigns, offering insights and recommendations to optimize the campaigns.
- Examine client feedback to pinpoint opportunities for enhancing current campaigns.
- Strategically devise and implement paid media campaigns.
- Utilize Duda for web design, crafting website content, and maintaining ongoing Search Engine Optimization updates.
- Craft and produce social media content tailored to clients' needs.
- Implement weekly scheduling for posts and campaigns to maximize online engagement and reach.
- Conduct data analysis and generate monthly reports to identify data trends and offer solutions to increase optimization.
- Oversee Search Engine Marketing and Google Ad campaign management with a focus on ROI-driven insights to guide strategic adjustments.
SALES ASSOCIATE | PART-TIME & FULL-TIME
Steamroller Blues
Little Rock, AR
08.2016 - 10.2021
- Offered in-store support to customers throughout the entire sales process.
- Created engaging content tailored for multiple social media platforms.
- Managed and organized store inventory to ensure efficient operations.
- Skillfully curated visual merchandising displays to enhance the overall shopping experience.
- Maintained up-to-date knowledge of store merchandise and policies.
- Worked with fellow sales team members to achieve group targets.
- Accurately inputted daily inventory into the store system.
Education
Bachelor of Science in Business Administration | Marketing -
UNIVERSITY OF ARKANSAS
Fayetteville, AR05.2021
Skills
- CRM Software Hubspot
- Campaign Support
- Website Design
- Report Analysis & Presentation
- SEO Proficient
- Client Communications
- Google Ads
- Google Analytics
- Google Business Profile
- Interpersonal Relations
Accomplishments
- Received the 2023 Campaign Specialist AVO (Highest Average Volume Order) Award at Flypaper's Annual Conference.
Timeline
CAMPAIGN SPECIALIST
Flypaper Digital Marketing
10.2021 - Current
SALES ASSOCIATE | PART-TIME & FULL-TIME
Steamroller Blues
08.2016 - 10.2021
Bachelor of Science in Business Administration | Marketing -
UNIVERSITY OF ARKANSAS
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