Marythere De Leon Villanueva

Franchise Field Operations Manager (Promoted February 2023)

• Design and implement comprehensive training programs and solutions.
• Develop Standard Operating Procedures (SOPs) to streamline workflow.
• Deliver presentations at annual conferences and webinars, addressing audiences of over 500+ attendees.
• Facilitate new store openings.
• Provide guidance on site selection, construction timelines, equipment sourcing, staffing, and training.
• Monitor store design, layout, and merchandising, ensuring strict adherence to brand standards for stores.
• Manage and maintain vendor relationships.
• Consult on social media platform optimization and local marketing.
• Developed business plans and conducted financial analysis.
• Improved franchise performance through consistent communication and regular operational visits for 40-60 franchisees.
• Monitor compliance with company policies, procedures, safety standards, and local regulations to maintain brand integrity.
• Managed concurrent high-priority projects.

• Conducted regular performance assessments, set goals, and delivered coaching and feedback to a team of 50+ employees.
• Executed storewide initiatives, including seasonal promotions and product launches.
• Cultivated robust vendor relationships through effective communication.
• Ensured strict adherence to company policies, safety standards, and operational procedures.
• Proactively engaged with customers, resolving escalated issues
• Analyzed store sales data to make merchandising and sales coaching decisions.
• Managed inventory levels and product assortment.

• Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
• Conducted regular performance evaluations for staff members.
• Conducted and facilitated district conference calls and weekly store meetings.
• Demonstrated excellence in recruitment and achieved a retention rate of 78-82%.
• Surpassed credit card sales and sign-up targets consistently.
• Led a district-level brand Influencer campaign on social media.
• Conducted effective merchandising strategies and floor sets.
• Leveraged sales forecasting tools for optimizing monthly payroll and sales objectives by 9%+ year over year.