Vice President - Strategic and Dynamic Executive – Omnichannel Retail Expertise Seasoned executive that inspires and aligns teams to tackle enterprise growth priorities in the ever-changing retail landscape. Setting vision and strategic direction to deliver value and performance supporting multiple stakeholders.
Overview
14
14
years of professional experience
Work History
Associate Vice President
Best Buy, Inc.
03.2023 - 03.2024
Responsible for leading a $1.7 Billion Omnichannel portfolio in the Southwest. Leading thru 9 Directors, accountable for end-to-end operations, introduced, and deployed a new operating model within a marketplace.
Cultivated a culture of continuous learning among employees through professional development opportunities, fostering an environment of collaboration and innovation.
Increased customer satisfaction levels by developing targeted marketing campaigns and product offerings tailored to specific demographics.
Developed comprehensive sales strategies to meet or exceed revenue targets consistently over time.
Implemented data-driven decision-making practices to inform business strategy and optimize performance metrics across all departments.
Oversaw talent acquisition efforts, attracting top talent from diverse backgrounds and skill sets while maintaining a rigorous selection process for continued excellence within the organization.
Reduced employee turnover rates by fostering a positive work environment and offering competitive compensation packages.
Market Senior Director
Best Buy, Inc.
03.2019 - 03.2023
Responsible for end-to-end operations annual revenue $2 Billion, supervised five district managers and fifty-one locations, omnichannel operating model, people obsessed, culture.
Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities. Delivered $500 Million in annual revenue growth.
Created an agile working environment, enabling rapid response to changing business leveraging digital and direct to customer sales channels.
Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization. Improved market share growth 7% increase key category appliances.
Grew talent pool by actively recruiting top-tier candidates from diverse backgrounds while implementing robust training programs for skill development across all levels of staff members. Improving female and people of color leader and sales roles to mirror the communities.
Drove revenue growth through successful market expansion strategies, identifying untapped markets and capitalizing on emerging trends. Growing U.S. sales collaborating with Mexico Best Buy deploying key drive time efforts.
Spearheaded innovative approaches to resource allocation and strategic planning. Deployed field talent to service digital sales demand increasing sales by $20 Million annually.
Leveraged professional networks and industry knowledge to strengthen client relationships. Served the enterprise as business lead launching customer acquisition and retention programs. Test, Pilot scale In Home advisor sales model, along with smart home Vivint.
Market Senior Director
Best Buy, Inc.
San Diego, Los Angeles California
03.2014 - 03.2019
Leadership for Company turnaround renew blue end-to-end operations, Accountable for end to end operations and profit and loss. Leadership for 3 District Managers and thirty-five locations
Delivered 16 quarters of consecutive revenue and operating income growth year over year.
Developed talent mentoring a successor while taking on organization strategy development. Promoting DM's and GM to greater responsibilities.
Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
District Manager
Best Buy, Inc.
Los Angeles, Central Coast California And Texas
03.2011 - 03.2014
Responsible for up to $230 Million in annual revenue. Managed end-to-end operations of retail stores
Led a team of up to 24 General Managers in various districts. Los Angeles, Central Coast California and Texas.
Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
Achieved consistent revenue growth by identifying new business opportunities and expanding existing client base within the district. Leading Key performance indicators each district assigned achieved top quartile performance for the year. Texas achieved #1 in the Company.
Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
Collaborated with senior management on strategic planning initiatives aimed at maximizing profitability while maintaining high standards of quality across the district. Solving for real estate, facilities and assortment needs.
Implemented inventory control measures to minimize waste and optimize product availability, ensuring optimal stock levels across all locations.
Territory Service Sales Director
Best Buy, Geek Squad
West Coast
03.2010 - 03.2011
Led 5 District Services Managers to grow In home repair, installation services for the West Coast.
Achieved Company leading Net Promoter Score, and sales in the home.
Reduced Cost per stop, improving profitability.
Developed high engaged technical work force.
Education
Marketing -
Pima Community College
Tucson, AZ
Skills
Problem Solving
Sales Innovation
Customer Acquisition
Turnaround leadership
Leadership
Sales
Employee Engagement
Team Leadership
Operations Management
DEI
Customer Obsession
Change Management
Delivers Results
Digital Sales
Direct to Customer
Technical Services
Financial Acumen
Go to Market
Business Analysis
Talent Development
Omnichannel Retail
Innovation
Languages
Spanish
Limited Working
Timeline
Associate Vice President
Best Buy, Inc.
03.2023 - 03.2024
Market Senior Director
Best Buy, Inc.
03.2019 - 03.2023
Market Senior Director
Best Buy, Inc.
03.2014 - 03.2019
District Manager
Best Buy, Inc.
03.2011 - 03.2014
Territory Service Sales Director
Best Buy, Geek Squad
03.2010 - 03.2011
Marketing -
Pima Community College
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Associations
Ocean Institute Member (2003-current)
Best Buy Children’s Foundation, Grant Committee
University of Riverside – Advisory Board Women leadership program
Awards
9-time Quarter 4 Achievers Award recipient
6-time Yearly Market Path-to-Excellence Performance Award recipient
CEO Accolade and award for Mobile Business launch
4-time Most-Valuable-Player Award for national and regional Services Award
Lowest Turnover West Coast
Highest Customer Satisfaction scores for the Company
Top Gun Services performance
Ship building most profitable district
Professional Development
Korn Ferry and RHR International Executive Coaching
Associations
Ocean Institute Member (2003-current)
Best Buy Children’s Foundation, Grant Committee
University of Riverside – Advisory Board Women leadership program
Awards
9-time Quarter 4 Achievers Award recipient
6-time Yearly Market Path-to-Excellence Performance Award recipient
CEO Accolade and award for Mobile Business launch
4-time Most-Valuable-Player Award for national and regional Services Award