Masha Silberstein
South Florida
Summary
Strategic clinical sales professional experienced in advancing robotic technology adoption within complex environments. Led discussions with C-suite and physicians on procedural program impacts, and delivered technical presentations to diverse stakeholders. Expertise in CRM-driven pipeline management, consultative selling, and developing markets while translating technical solutions into business value.
Overview
8
8
years of professional experience
Work History
Endoluminal Sales Representative
INTUITIVE SURGICAL
New York, NY
01.2025 - Current
- Conduct technical presentations and live product demonstrations for C-suite, physician, and engineering audiences; build investment strategies and proposals that generated millions in additional hospital revenue.
- Supported sales cycle and drove utilization of Ion robotic technology by leading C-suite and physician discussions on financial and clinical impact of procedural programs, exceeding utilization targets in complex hospital environments.
- Support the medium-to-long sales and adoption cycle in clinical sales — from initial engagement through program build-out, implementation, and long-term utilization growth — growing 5 accounts into regional powerhouses while launching 10 additional sites.
- Own territory pipeline in Salesforce CRM across leads, targets, opportunities, account expansion, and utilization; maintain activity tracking and build sales reports and forecasts.
- Created customer education, peer-to-peer programs, CME events, and market-development campaigns to generate demand and accelerate adoption.
- Serve as key liaison between customers and internal clinical/engineering teams to scope initial project and implementation requirements, ensuring a smooth transition from sale to adoption.
- Mentored and trained 5 new employees, enhancing onboarding and development.
Endoluminal Sales Associate
INTUITIVE SURGICAL
New York, NY
10.2023 - 01.2025
- Developed account strategies for Ion robotic technology in complex hospital environments, resulting in increased utilization and subsequent promotion to Sales Representative in Jan 2025.
- Facilitated early-stage discussions with C-suite and physicians on clinical and financial value of Ion adoption, influencing investment decisions across new and existing accounts.
- Managed Salesforce pipeline activity while collaborating with cross-functional teams to drive implementation planning and enhance early utilization growth.
Endoluminal Territory Associate
INTUITIVE SURGICAL
New York, NY
06.2022 - 10.2023
- Engaged customers post-sale to ensure satisfaction and establish long-term relationships with hospital administration, physicians, and internal teams.
- Provided technical and procedural support through onboarding, training, first cases, and user learning curves to promote safe and effective adoption.
- Helped develop lung nodule programs and utilization strategies that created sustainable procedural demand.
- Captured and analyzed user and procedural data, establishing benchmarking metrics to identify improvement opportunities.
- Collaborated with local da Vinci sales teams and cross-functional stakeholders to align customer strategy, implementation, and ongoing utilization.
Head of Training & Development
CENTERS URGENT CARE
Queens, NY
01.2022 - 06.2022
- Developed training curricula and manager development programs; implemented protocols and processes to enhance team collaboration.
- Evaluated operating practices to enhance safety and ensure compliance with industry standards.
- Developed training programs for clinical staff on patient care procedures.
- Facilitated onboarding sessions for new employees in urgent care settings.
- Collaborated with management to identify training needs across departments.
COVID-19 Mobile Vaccine Site Manager
CENTERS URGENT CARE
Queens, NY
06.2021 - 01.2022
- Coordinated site operations, patient flow, staffing, inventory management, regulatory compliance, and issue resolution to ensure efficient vaccine administration in high-volume environment.
- Managed daily operations to ensure efficient patient flow and care delivery.
- Supervised staff to maintain high standards of service and compliance.
- Coordinated schedules and staffing to optimize clinic performance and coverage.
911 Emergency Medical Technician
MOUNT SINAI MEDICAL CENTER
New York, NY
01.2020 - 12.2021
- Executed sound decisions in high-pressure environments to deliver patient care, operate technical equipment, and adhere to strict safety protocols.
- Documented patient care details and coordinated with emergency services personnel during high-volume 911 responses to ensure effective communication and support.
- Provided emergency medical care to patients in critical situations.
- Operated medical equipment during patient transport and treatment.
- Collaborated with healthcare teams to ensure effective patient management.
Emergency Medical Technician
SENIORCARE EMS
New York, NY
04.2019 - 01.2020
- Delivered pre-hospital care and facilitated inter-facility transport, completing EMT orientation and Emergency Vehicle Operators Course.
- Responded to emergency calls and provided immediate medical care.
- Assisted in patient transport and ensured safety during transfers.
- Monitored vital signs and reported changes to medical personnel.
Social Media Manager
MEDIA OTG
New York, NY
12.2018 - 07.2019
- Coordinated with designers and photographers to execute customer-facing digital campaigns for 20 client accounts.
- Developed social media strategies to enhance brand visibility and audience engagement.
- Managed content calendars to ensure timely posts across multiple platforms.
- Created engaging multimedia content to promote campaigns and initiatives.
Education
Bachelor’s Degree - Biology
Brooklyn College
Brooklyn, NYSkills
- Clinical Robotics Sales
- C-suite selling
- Technical presentations
- Sales cycle management
- Adoption growth
- Value-based selling
- Business case development
- Customer Implementation
- Post-sale management
- Cross-functional collaboration
- Salesforce CRM & Sales Reporting
- Salesforce
- Market development
- New Market Development
- Complex B2B Sales
- Tableau
- Okta
- Microsoft Exchange
Timeline
Endoluminal Sales Representative
INTUITIVE SURGICAL
01.2025 - Current
Endoluminal Sales Associate
INTUITIVE SURGICAL
10.2023 - 01.2025
Endoluminal Territory Associate
INTUITIVE SURGICAL
06.2022 - 10.2023
Head of Training & Development
CENTERS URGENT CARE
01.2022 - 06.2022
COVID-19 Mobile Vaccine Site Manager
CENTERS URGENT CARE
06.2021 - 01.2022
911 Emergency Medical Technician
MOUNT SINAI MEDICAL CENTER
01.2020 - 12.2021
Emergency Medical Technician
SENIORCARE EMS
04.2019 - 01.2020
Social Media Manager
MEDIA OTG
12.2018 - 07.2019
Bachelor’s Degree - Biology
Brooklyn College