Summary
Overview
Work History
Education
Skills
Timeline
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Masyn McCool

Austin

Summary

Dynamic Account Manager at KVUE-ABC, adept at managing multi-million dollar media budgets and driving revenue increases through strategic cross-channel campaigns. Skilled in client relationship building and data-driven decision making, I excel in enhancing performance and fostering collaboration to achieve exceptional results.

Overview

2
2
years of professional experience

Work History

Account Manager

KVUE-ABC
Austin
05.2024 - Current
  • Managed over $9.6 million in media budgets and campaigns, ensuring strategic allocation and performance tracking across multiple platforms.
  • Processed 400+ media orders, maintaining accuracy and speed while meeting tight deadlines.
  • Streamlined internal processes and workflows, directly contributing to the retention of the company’s highest-spending account.
  • Achieved a 96% year-over-year increase in revenue from a multi-market deal spanning 11 networks, demonstrating strong cross-channel campaign management.
  • Collaboratively sold over $2 million in sports advertising revenue, working closely with sales, planning, and network teams to maximize client value.

5th Grade Teacher

Austin Independent School District
Austin
08.2023 - 03.2024
  • Design and implement a comprehensive curriculum that meets state and district standards for 5th grade, covering subjects such as English Language Arts, Mathematics, Science, and Social Studies.
  • Provide support for students' emotional and social development, including conflict resolution, empathy, and teamwork skills.
  • Work collaboratively with colleagues, including other teachers, administrators, and support staff, to enhance the educational experience and address any issues that may arise.
  • Engage in ongoing professional development to stay current with educational best practices, teaching strategies, and subject knowledge.

Education

BBA - Marketing

Texas State University
San Marcos, TX
05-2023

Skills

  • Media budget management
  • Cross-channel campaigns
  • Curriculum design
  • Data analysis
  • Client relationship building
  • Sales strategy development
  • Conflict resolution
  • Performance tracking
  • Attention to detail
  • Data-driven decision making
  • Lead generation

Timeline

Account Manager

KVUE-ABC
05.2024 - Current

5th Grade Teacher

Austin Independent School District
08.2023 - 03.2024

BBA - Marketing

Texas State University

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