Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Matt Beezley

B2B Communications Specialist
Austin,TX

Summary

B2B communications professional specializing in brand, product and executive positioning. 10+ years crafting and implementing internal and external communications strategies with a focus on customer storytelling, thought leadership and brand-building. Proficient in multichannel content writing and editing with special focus on successfully portraying brand voice and value.

Overview

5
5
years of professional experience
5
5
years of post-secondary education

Work History

Content manager

Red Fan Communications
Austin, TX
01.2020 - Current
  • Led brand and product positioning for half a dozen technology companies for go-to-market or acquisition
  • Built and executed sustained thought leadership and executive positioning campaigns for more than a dozen C-suite executives
  • Worked seamlessly with client marketing teams to craft and implement targeted channel strategies across audiences, including intenal, customer, investor and analyst communications
  • Wrote hundreds of pieces of multichannel communications for executives and brands, including contributed content, outbound marketing, web copy and other marketing collateral and press materials
  • Content strategist

Red Fan Communications
Austin, TX
03.2018 - 03.2018
  • Built and operated Red Fan Communications' proprietary brand positioning service
  • Designed and implemented targeted, audience-based content marketing and thought leadership strategies for brands and executives, including contributed articles and owned content (e.g
  • Web copy, blogs, white papers, webinars)
  • Wrote and places dozens of bylined articles on behalf of technology executives and brands
  • Worked directly with clients and their partners to deploy external, internal and customer communications campaigns.

Account coordinator

Red Fan Communications
Austin, TX
02.2016 - 02.2018
  • Executed media relations campaigns for more than a dozen technology clients
  • Led analyst relations campaigns for leading insurtech and fintech clients
  • Conducted in-depth market research on relevant industries and competitors.

Adviser

Hill+Knowlton Strategies
Austin, TX
08.2014 - 12.2014
  • Worked directly with global chairman of H+K Strategies daily, briefing him on relevant market and client news
  • Wrote five long-form content pieces on global chairman's behalf for publication in H+K's monthly newsletter to more than 2,000 employees globally.

Education

Bachelor's - Journalism

University of Missouri
Columbia, MO
08.2008 - 05.2013

Skills

    Brand strategy & communications

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Accomplishments

  • Led successful positioning or repositioning for financial services, insurtech, IT, supply chain and professional services clients for go-to-market or acquisition.
  • Developed, wrote and placed more than 30 bylines for C-suite executives in national, business, trade and local publications
  • Wrote half a dozen winning award submissions for Red Fan and its clients.
  • Media relations placements in such national outlets as The New York Times and The Washington Post and trade media.

Timeline

Content manager

Red Fan Communications
01.2020 - Current

Red Fan Communications
03.2018 - 03.2018

Account coordinator

Red Fan Communications
02.2016 - 02.2018

Adviser

Hill+Knowlton Strategies
08.2014 - 12.2014

Bachelor's - Journalism

University of Missouri
08.2008 - 05.2013
Matt BeezleyB2B Communications Specialist