Veeva
Tina Grasso
Warminster,PA
Summary
Dynamic marketing professional with a proven track record in developing and executing comprehensive marketing strategies that drive results. Recognized for fostering collaboration across teams to deliver impactful campaigns while adapting to the ever-changing market landscape. Expertise includes content creation, product launch, campaign management, and omnichannel execution, complemented by a results-oriented mindset and a strong ability to align scientific narratives with brand strategy. Proficient in managing budgets of up to $6 million and ensuring regulatory compliance across print and digital assets, with a talent for optimizing promotional effectiveness through data-driven insights and cross-functional leadership in fast-paced, regulated environments.
Overview
16
16
years of professional experience
2
2
Certifications
Work History
Content Manager
Merck Educational Engagement
11.2025 - Current
- Refined the scientific narrative of medical education resources, resulting in a 15% increase in message retention within 6 months.
- Managed the production of high-impact educational materials for congress exhibits, resulting in a 30% increase in attendee engagement and a 14% rise in follow-up inquiries from potential clients.
- Realized 100% compliance with regulatory standards across all educational content, mitigating potential legal risks and elevating company reputation.
- Introduced a new video production workflow to engage with Global on the development of educational videos for both Global and US HCP audiences, allowing for budget savings on educational content and shared project delivery timelines.
- Implemented a feedback loop with external partners that enhanced communication and alignment, contributing to a 30% increase in the adoption of promotional materials across multiple platforms.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
- Coordinated with design team to ensure visual elements complemented textual content, enhancing overall message effectiveness.
Omnichannel & Agile Marketing Manager
Aquent
12.2020 - 04.2025
- Developed and executed successful launch strategies for multiple indications for pneumococcal vaccine, resulting in increased market share and brand recognition through integrated print and digital campaigns, reducing time-to-market by 4 weeks while upholding regulatory compliance and brand objectives.
- Partnered with 4+ cross-functional teams to evolve brand strategies throughout the product life cycle, leading to the successful launch of three new products and achieving a 60% increase in annual revenue within the first year of execution.
- Worked closely with the digital development team and assigned agencies to align branded campaigns with business objectives, realizing a consistent improvement in ROI and generating an additional 30% in customer engagement the campaign period.
- Developed and executed a targeted promotional campaign that boosted healthcare professional (HCP) engagement by 35%, resulting in a 20% uplift in product prescriptions within six months.
- Analyzed feedback and performance metrics of promotional materials, optimizing content and distribution channels, which boosted material effectiveness by 20% and reduced costs by 15%.
- Partnered with field sales teams to launch targeted campaign refresh featuring a simplified brand narrative that increased lead generation by 35% within three months, directly contributing to a 20% boost in quarterly sales.
- Defined and tracked KPI measurement plans across campaigns (engagement, uptake, rep adoption), using insights to optimize content and distribution and improve material effectiveness by 13%.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Multi-channel Marketing Program Manager
Aquent
03.2020 - 12.2020
- Increased brand awareness by developing and executing targeted marketing campaigns for both consumer and physician customers.
- Oversaw vendor and agency partners to produce compliant digital and print assets (detail aids, field resources, web, video), ensuring adherence to PhRMA/SOP review cycles and on-time delivery for field rollouts.
- Aligned marketing objectives with overall business goals, contributing to increased revenue growth.
- Evaluated the effectiveness of various marketing channels to determine optimal investment decisions for future campaigns.
- Conducted market research, identifying target audiences and their preferences for tailored content creation.
Global Pediatric Vaccine Communications Lead
Merck
05.2010 - 03.2020
- Strategic leadership of multi-channel brand and disease awareness campaigns, cross-functional development of integrated, company 360 degree communications narrative to succinctly elevate and/or build the business in alignment with key franchise objectives during external events (i.e., regulatory milestones, scientific exchange, issues management, leadership platform, HCC/HCP disease/brand awareness).
- Strategic leadership on proactive and reactive global communications strategy to response to issues related to, but not limited to supply, quality, and vaccine confidence for the Pediatric portfolio.
- Championed strategic integrated launch of annual global, multi-channel brand and unbranded program initiatives for World Immunization Week and National Infant Immunization Week.
- Led disease awareness initiatives and scientific communications that increased HCP awareness and engagement for key franchises; leveraged clinical messaging to support medical and commercial objectives, measured by HCP survey lift and media share metrics.
- Developed targeted messaging for diverse audiences, ensuring consistent brand voice across all channels.
- Spearheaded public relations efforts, securing positive media coverage for company events and product launches.
- Launched new products successfully into the market by coordinating integrated promotional activities.
- Increased customer engagement by creating compelling content for social media channels and company website.
- Coached executives on key talking points and communication strategies for different audiences.
- Developed crisis communication strategies to mitigate potential risks and maintain company reputation.
- Wrote engaging and successful press releases to control information and public opinion.
Education
Master of Science - Communication
Drexel University
Bachelor of Science - Business Administration
Gwynedd-Mercy College
Skills
- Brand positioning expertise
- Content development proficiency
- CRM platform management
- Enhancing collaborative efforts across teams
- HCP engagement strategies
- KPI tracking and evaluation
- Media strategy development
- Regulatory compliance review
- Agency partnership management
- Content creation
- Integrated marketing communications
- Campaign management expertise
- Managing product launch processes
- Creative direction
Certification
- Certified Digital Marketing Professional (CDMP) | Digital Marketing Institute
- Certified Scrum Master | Scrum Alliance
Software
Microsoft 365
Jira
Comet/SAP
Timeline
Content Manager
Merck Educational Engagement
11.2025 - Current
Omnichannel & Agile Marketing Manager
Aquent
12.2020 - 04.2025
Multi-channel Marketing Program Manager
Aquent
03.2020 - 12.2020
Global Pediatric Vaccine Communications Lead
Merck
05.2010 - 03.2020
Master of Science - Communication
Drexel University
Bachelor of Science - Business Administration
Gwynedd-Mercy College