Matt Brock
Charleston,SC
Summary
Professional communicator and veteran broadcast journalist seeks leadership opportunities in marketing communications, multi-platform content creation, media relations, and social media. Earned substantial and measurable success as lead of results-oriented healthcare communications team responsible for all external communications, content marketing and creative production. Developed solid strategies and compelling campaigns informed by organizational priorities and performance metrics. Responded to multiple organizational constituencies with audience-tailored messaging. Excel in fast-paced or crisis situations and under tight deadlines.
Overview
30
30
years of professional experience
Work History
Content Producer
Dun & Bradstreet Public Sector (Contract)
Washington , DC
2023.02 - 2023.08
- Created consumer-facing marketing collateral and video for D&B's newly introduced public sector business intelligence products and services.
- Brainstormed, researched and contributed content ideas that appealed to target audience.
- Interpreted data and insights to inform creative and high-performing writing process.
- Consulted with sales and marketing staff to garner product and service information and discuss types of written advertising material.
- Validated accuracy of information, data and references in written content.
Director of Communications
National Committee for Quality Assurance (NCQA)
Washington , DC
2015.02 - 2022.09
- Manage internal and external communications for private non-profit, healthcare quality evaluation and advocacy organization.
- Manage several corporate media properties including website, social media, newsletters, blogs, video production and podcasts.
- Develop and execute communications strategies to support public policy, marketing and thought-leadership objectives.
- Advise leadership team and develop sensitive corporate and internal communications,
- Recruit and grow efficient and effective content creation team.
- Manage marketing, messaging and video production component of multimillion-dollar federal contract.
- Developed friendly, firm corporate “voice” tailored to a variety of audiences and specific platforms.
- Refocused strategy, simplified messaging and incorporated patient / provider storytelling.
- Maintain team’s performance measurement matrix to mirror quality improvement values.
- Led editorial team for redesign of corporate website.
- Designed, equipped and maintained full corporate recording studio.
- Earned NCQA’s highest departmental customer service satisfaction rating. 83 percent of employees scored the Communications team’s service with a nine or above on a 1-10 scale.
- Increased electronic newsletter subscriber count from 14,300 to 35,040.
- Outpaced industry benchmarks in audience engagement, open and click-through rates consistently outpace industry averages by as much as 10 percent.
- Established and deepened partnerships with different groups and businesses to enhance marketing effectiveness and strengthen funding streams.
Interactive Communications Manager/Internal Communications Lead
The George Washington University Hospital
Washington, DC
2013.01 - 2015.01
- Developed and executed strategic plan for external communications via social media platforms, including Facebook, Twitter, YouTube and Pinterest.
- Conceptualized, wrote and produced content for each platform based upon audience identity.
- Researched and responded to evolving trends in social media to maximize reach and grow brand knowledge.
- Developed and wrote executive communications for the entire team of C-suite executives, including CEO.
- Developed and executed internal campaigns to engage staff on service, quality and safety.
- Wrote and edited weekly critical communications newsletter delivered to full staff.
- Maintained and updated employee intranet.
Media Relations Manager
MedStar Washington Hospital Center/MedStar Health
Washington, DC
2010.01 - 2013.01
- Media Relations, Leveraged relationships within media and medical faculty to strategically market key service lines in local and national media publications, and in social media.
- Developed relationships with clinical professionals to consistently enterprise media opportunities.
- Pitched journalists, arranged patient testimonials and provider interviews and hosted press conferences.
- Tracked and analyzed public relations metrics for message effectiveness.
- Developed and executed social media strategies for employee engagement, marketing and crisis communications.
- Conceptualized, wrote and edited copy for corporate publications, executive columns, internal communications, marketing publications and advertisements.
- Coordinated and produced video project campus regulations to better position hospital as convenient resource for journalists.
- Strongly performed as spokesperson during key labor crisis.
General Assignment Reporter
WJLA-TV
Arlington , VA
2002.01 - 2010.01
- Enterprised, wrote and produced news stories for ABC affiliate covering Metropolitan Washington, DC.
- Collaborated with teams of producers, photographers and editors to present news stories live and on tape.
- Built relationships with key contacts and sources throughout the region.
- Planned and executed special projects for sweeps ratings periods.
- Promoted to Lead, Good Morning Washington.
- Honored with national Edward R.
- Murrow award for metro crash coverage.
General Assignment Reporter
NewsChannel 8
Springfield , VA
1994.01 - 2002.01
- Reported and produced stories for 24-hour cable news station.
- Generated stories live and on tape for several daily newscasts.
- Initiated and enterprised story ideas, and developed contacts and sources in a "beat-based" story system.
- Awarded Radio Television News Directors' Excellence in Journalism Award.
Education
Bachelor of Science - Journalism
1990
Skills
- Healthcare: Broad knowledge base of multiple facets of healthcare delivery, including patient experience, clinical quality, performance measurement, employee engagement and crisis management.
- Communication: Strong written and verbal communication skills. Diplomatic and direct communication style. Experienced strategist for high-profile projects, routine events and crises.
- Media: Maintain long-term relationships with local and national reporters, writers, planners and producers. As former broadcast journalist, uniquely qualified to develop media-friendly messaging.
- Creativity: Track record producing unique content and employing creative methods to convey it. Developed award-winning marketing campaign for print, digital and broadcast platforms.
- Leadership: Experience leading teams for communications and marketing campaigns. Trusted advisor for executive communications and media training. Consistently score above 80th percentile in employee engagement and satisfaction ratings.
- Crisis Communications: Hospital experience includes communication responses to varied crises, including a labor dispute, mass casualty incidents and weather events.
Accomplishments
- Apex Awards for Publication Excellence, Washington DC, 2022, Grand Award, Campaigns, Programs and Plans, “Quality Talks 2021”
- Apex Awards for Publication Excellence, Washington DC, 2022, Award of Excellence, Diversity, Equity and Inclusion composite, blog.ncqa.org
- Golden Quill Award, International Association of Business Communicators, Washington, DC, 2012 Communications Plans and Campaigns, “#1 for a Reason”
- Edward R. Murrow Award (National), Radio Television Digital News Association, Washington, DC, 2010, “Metro Crash”
- Emmy Nominations, National Academy of Television Arts & Sciences, Washington DC, 2002, Features, Shoeshine Santa. 2005, Continuing Coverage, Missing Student.
- Excellence in Journalism Award, Radio Television News Directors Association, Washington DC, 1998. '68-'98: The Journey
- 40 Under 40: Premiere Young Professional, Cystic Fibrosis Foundation, Washington DC, 2002
Timeline
Content Producer - Dun & Bradstreet Public Sector (Contract)
2023.02 - 2023.08
Director of Communications - National Committee for Quality Assurance (NCQA)
2015.02 - 2022.09
Interactive Communications Manager/Internal Communications Lead - The George Washington University Hospital
2013.01 - 2015.01
Media Relations Manager - MedStar Washington Hospital Center/MedStar Health
2010.01 - 2013.01
General Assignment Reporter - WJLA-TV
2002.01 - 2010.01
General Assignment Reporter - NewsChannel 8
1994.01 - 2002.01
Ohio University, E.W. Scripps School of Journalism - Bachelor of Science, Journalism
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