Matt Dixon
Thornton,CO
Summary
Deadline-driven, strategic content manager and editor with years of driving operational efficiency and highly productive editorial teams to produce business-to-business brand journalism content, including email newsletters, digital marketing, public relations, monthly magazine, and promotional content. Storyteller with the ability to break down complex topics for general consumption for a variety of stakeholders. Cross-functional leader with experience building and growing teams to complete objectives and reach KPIs in fast-paced environments. Abilities across many media platforms, with proven results using SEO practices to expand engagement, audience, and web traffic.
Overview
16
16
years of professional experience
Work History
Senior Content Manager
National Business Media
10.2007 - 11.2023
- Led editorial direction and oversaw style guide and brand identity compliance throughout publication portfolio for 30,000 subscribers and 100,000+ newsletter recipients.
- Incorporated SEO techniques and keyword research into digital publications, optimizing page ranks to increase organic traffic 17% year over year.
- Established measurable goals to support content and conversion. Evaluated past content for updated information, SEO optimization, and improved analytics.
- Increased brand awareness through engaging thought-leadership content with cross-promotional influencer partnerships.
- Hosted panel discussions and podcasts with C-suite executives and thought leaders.
- Wrote and edited long- and short-form content, specializing in business growth, technical applications, understanding and acquisition of equipment, software, and services.
- Developed and oversaw continued evolution of digital content strategy and editorial calendars.
- Collaborated with graphic artists, post-production team members, and other specialists to produce visually captivating and successful content.
- Hired, trained, and provided daily direction for internal and freelance writers and contributors.
- Promoted blogs on social media platforms to engage target audience and drive web traffic.
Education
Bachelor of Arts - Journalism
University of Northern Colorado
Greeley, ColoradoSkills
- Staff leadership and supervision
- Copywriting and editing
- B2B media expertise
- Planning and coordination
- Team collaboration
- Digital content strategy
- SEO and social media management
- Managing site-wide content
- Google Analytics
- Audience development
Familiar Programs and Apps
Microsoft Office Suite, G Suite and Google Analytics, WordPress, Drupal, MailChimp, MailerLite, RankIQ, Yoast, SEMrush, Trello, Slack, Cision, Hootsuite, ChatGPT, Optimizely CMP.
Timeline
Senior Content Manager
National Business Media
10.2007 - 11.2023
Bachelor of Arts - Journalism
University of Northern Colorado