MATT KATROSAR
Los Angeles,CA
Summary
Partnerships, strategy, and operations executive with extensive experience building and leading top-performing sales teams at multi-billion dollar global media brands and high-growth start-ups. Adept at revenue generation and long-term strategic planning to drive growth that scales and exponentially grows revenue. Thrives on mentoring members on his team to achieve their personal & professional goals.
Overview
2026
2026
years of professional experience
Work History
Senior Vice President, Global Ad Sales & Strategy
Fremantle
Los Angeles, USA
2024 - Current
- Directed global advertising revenue initiatives across FAST, AVOD, broadcast, and social channels to enhance demand and strengthen partnerships with agencies and brands.
- Developed impactful advertising programs including sponsorships, branded content, and CTV-led media solutions while expanding senior-level client relationships.
- Aligned sales strategy with operations, marketing, and data teams to optimize execution and elevate advertising offerings.
- Collaborated with content distribution teams, streaming platforms, and OEMs to broaden inventory access and unlock new monetization opportunities.
Strategic Advisor, Advertising & Data Partnerships
TELLY
Los Angeles, USA
2023 - Current
- Start-up building the world’s first smart TV beyond streaming
Head of Strategic Partnerships, Advertising, and Data
TELLY
Los Angeles, USA
2023 - 2023
- Launched strategic partnerships, advertising, and data division for Telly as member of Telly’s founding team
- Generated the first dollar of revenue and exponentially scaled revenue with commitments from clients (Kia), advertisers (GroupM, VaynerMedia, Horizon), programmatic agencies (Magnite, Xandr, Pubmatic, MNTN), and data partners (Nielsen, iSpot)
- Developed Telly’s go-to-market sales strategy and led conversations with Fortune 500 clients at tentpole media, marketing, and technology events
- Created the product roadmap and long term strategic plan for ads and data enhancements to redefine how interactive TV ads connect with consumers
- Start-up building the world’s first smart TV beyond streaming
Vice President of Streaming and Programmatic
PARAMOUNT
Los Angeles, USA
2020 - 2022
- Created and managed 10-person programmatic team across West Coast and Midwest, achieving 100% year-over-year revenue growth totaling $1.2B.
- Co-led direct programmatic sales team of 20 by organizing meetings, inviting speakers, and engaging cross-functional partners.
- Presented to over 100 sales professionals, including C-suite, EVPs and SVPs, educating them on programmatic advertising.
- Developed sales playbook for Pluto TV, the fastest growing AVOD service, supporting 350+ sellers nationwide and increasing revenue to $1B (+200% YoY).
- Collaborated with Co-Founders and Senior Leadership Team at Pluto to establish actionable goals and measurable metrics for organization.
Vice President of Advertising Sales
PLUTO TV
Los Angeles, USA
2018 - 2020
- Led sales department initiatives, establishing West Coast and Midwest offices as first hire.
- Developed comprehensive go-to-market strategy, influencing over 250 client strategies in CTV/OTT sector.
- Cultivated strategic partnerships with Fortune 500 companies, achieving a 200% revenue increase in year one.
- Coached eight-member sales team on effective public speaking and narrative skills, enhancing employee retention.
Director, Head of West Coast Advertising Sales
CBS INTERACTIVE
Los Angeles, USA
2012 - 2018
- Spearheaded West Coast sales for Entertainment, Auto, Tech, CPG & Telco verticals, achieving 20% YOY revenue growth over six years.
- Managed 12 direct and indirect reports through coaching, mentorship, and regular training sessions.
- Re-established CBS Interactive presence with key clients across multiple states, resulting in increased spend and multi-year agreements.
Account Executive
CBS INTERACTIVE
New York, USA
2008 - 2012
- Collaborated on cross-platform initiatives, launching innovative video distribution platforms generating $10M and 20% growth.
- Prepared and analyzed budgets of $50M for CBSi Entertainment and CBSi Sports; presented findings to senior leadership in broadcast and digital.
Account Manager, Digital Sales
CBS CORPORATION
New York, USA
2007 - 2008
- Identified effective multi-platform advertising solutions to meet 50 client objectives in collaboration with 4 account executives.
- Cultivated industry relationships, collaborating with 10 sales teams to exceed quarterly and annual sales targets.
Manager, Broadcast Sales
CBS CORPORATION
New York, USA
2006 - 2007
- Monitored and managed pricing for CBS advertising deals across all distribution channels.
- Analyzed monthly sales revenues, margins, and inventory forecasts for CBS Sports.
- Presented financial analysis to leadership team to inform strategic decision-making.
Manager, Current Programming
CBS ENTERTAINMENT
Los Angeles, USA
2003 - 2006
- Facilitated communication among network, writers, and producers for top-rated shows like Everybody Loves Raymond, Two and a Half Men, and NCIS.
- Reviewed and analyzed scripts for primetime programming through CBS Diversity Institute's Writers Mentoring Program.
Education
BACHELOR OF SCIENCE - MARKETING
UNIVERSITY OF FLORIDA
Gainesville, FL05.2000
Skills
- Data & Analytics
- Digital Media
- Team Leadership & Motivation
- Strategic Marketing Partnerships
- Relationship building
- Board Advisor
- Consultative Selling & Negotiation
- Investor acquisition
Timeline
Senior Vice President, Global Ad Sales & Strategy
Fremantle
2024 - Current
Strategic Advisor, Advertising & Data Partnerships
TELLY
2023 - Current
Head of Strategic Partnerships, Advertising, and Data
TELLY
2023 - 2023
Vice President of Streaming and Programmatic
PARAMOUNT
2020 - 2022
Vice President of Advertising Sales
PLUTO TV
2018 - 2020
Director, Head of West Coast Advertising Sales
CBS INTERACTIVE
2012 - 2018
Account Executive
CBS INTERACTIVE
2008 - 2012
Account Manager, Digital Sales
CBS CORPORATION
2007 - 2008
Manager, Broadcast Sales
CBS CORPORATION
2006 - 2007
Manager, Current Programming
CBS ENTERTAINMENT
2003 - 2006
BACHELOR OF SCIENCE - MARKETING
UNIVERSITY OF FLORIDA