Matt Libby
San Diego,CA
Summary
Dynamic Senior Marketing Manager with a proven track record at the US Green Building Council, driving strategic campaigns and global partnerships to advance sustainable building. Innovative entrepreneur skilled in product ideation, e-commerce, and brand development, I have worked at organizations that uplifted communities and delivered environmental impact, informed by the U.S. Coast Guard leadership and service.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
US Green Building Council
07.2008 - Current
- Part of a team to build a residential LEED program.
- Leveraged years of marketing experience to lead full-scale campaigns, from ideation to execution and analysis, driving continuous improvement.
- Collaborated with my team on all facets of marketing, including content creation, campaign development, brand building, and advertising.
- Created key partnerships with industry leaders to implement our program across the country and globe.
Founder
Hold Fast Gloves
07.2018 - Current
- Founded and solely operated Hold Fast Gloves, developing and executing a comprehensive business plan to launch a global glove brand.
- Designed innovative glove products and marketing materials, including logo and branding, to establish a cohesive market presence.
- Spearheaded all marketing efforts, creating and managing full-scale campaigns across Facebook, Google Ads, email, and content marketing.
- Built and maintained an e-commerce website (WordPress) to drive global sales through www.holdfastgloves.com.
- Sourced and managed vendors worldwide, ensuring high-quality materials and cost-effective production for glove manufacturing.
- Oversaw end-to-end supply chain, from product development to packaging and worldwide shipping, ensuring timely delivery.
- Managed customer and vendor relations, fostering strong partnerships and maintaining high satisfaction levels.
- Drove sales through diverse channels, including direct e-commerce, optimizing online presence and customer engagement.
Owner Principle/ Inventor
Pawse for Dogs
09.2014 - 03.2016
- Invented, developed, and patented Pawse, a wearable, patent-pending dog leash integrated with existing collars for seamless on/off-leash transitions.
- Founded and led a lean startup, taking Pawse from concept to market through strategic ideation, design, and product development.
- Designed a compact, lightweight, and user-friendly device, ensuring compatibility with any dog collar for enhanced pet and owner convenience.
- Launched and managed a successful Kickstarter campaign, securing funding to support product development and market entry.
- Executed end-to-end operations, including sourcing vendors, overseeing production, and managing global sales and distribution.
- Built and marketed the Pawse brand through targeted campaigns, leveraging online platforms to drive customer engagement and sales.
- Successfully sold the company in March 2016, achieving a profitable exit through strategic business development and negotiation.
Engineer/Federal Law Enforcement Officer
U.S. Coast Guard
10.1995 - 10.1999
- Conducted high-stakes law enforcement operations, including drug interdiction, fisheries enforcement, and immigration patrols, ensuring maritime safety and security.
- Led search and rescue missions as a first responder, coordinating emergency response and firefighting efforts to save lives and protect property.
- Managed engineering operations, overseeing liquid load monitoring, and maintaining mechanical, hydraulic, and fuel systems for vessel readiness.
- Directed teams in daily maintenance and law enforcement activities, fostering operational efficiency and mission success across diverse assignments.
- Served at stations in Fort Myers Beach, FL, and Port Angeles, WA, adapting to varied environments and operational demands.
- Provided security for foreign dignitaries at the 1996 Atlanta Summer Olympics (Tybee Island), executing a special assignment with precision and professionalism.
Education
Bachelor of Science - Architecture/ Housing Community Development
Arizona State University
Tempe, AZ06-2008
Private Rotor Craft Pilot - Aviation
Quantum Helicopters Inc
Chandler, AZ07-2000
Skills
- Entrepreneurial and innovative
- Marketing Strategy
- Product Ideation
- Product Development
- Business Development
- Brand Development
- Digital Marketing
- E-commerce Management
- Product Design
- Global Sourcing
Certification
LEED AP
Private Rotorcraft Pilot license
Timeline
Founder
Hold Fast Gloves
07.2018 - Current
Owner Principle/ Inventor
Pawse for Dogs
09.2014 - 03.2016
Senior Marketing Manager
US Green Building Council
07.2008 - Current
Engineer/Federal Law Enforcement Officer
U.S. Coast Guard
10.1995 - 10.1999
Bachelor of Science - Architecture/ Housing Community Development
Arizona State University
Private Rotor Craft Pilot - Aviation
Quantum Helicopters Inc
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