Dedicated basketball coach committed to fostering character, discipline, and faith-centered leadership in youth through impactful sports experiences, while cultivating a consistently competitive and respected program.
Hi, I’m
Matt McCallum
Sparta
Summary
Overview
42
years of professional experience
Work History
Great American Media Services
CEO/Owner
01.1993 - Current
Job overview
- Grew a business-to-business publishing and marketing company from two magazines to 15 multimedia brands.
- Oversee all operations for a staff of 42 employees across 15 states.
- Publish notable sports industry titles including Coach & Athletic Director and Training & Conditioning.
Sparta High School
Girls’ Varsity Basketball Coach
01.2009 - 01.2020
Job overview
- Rebuilt a struggling program that had not posted a winning record in 34 years and had never won a District Championship.
- Led Sparta to five consecutive District Championships (2012, 2013, 2014, 2015, and 2016).
- Captured the OK Blue Conference Championship in 2015.
- Won the Regional Championship in 2014, advancing to the State Quarterfinals.
- Became the winningest coach in Sparta girls’ basketball history.
- Recognized as Region 7 Coach of the Year by the Basketball Coaches Association of Michigan (2015) and as Coach of the Year by the West Michigan Officials Association (2015).
- Focused on player development, leadership, and building a Christ-centered team culture both on and off the court.
Founder – Sparta Girls’ Basketball Scholarship
01.2005 - 01.2020
Job overview
- Established and funded a $1,000 annual scholarship awarded to a graduating senior who played four years of Sparta girls’ basketball.
Sparta Schools
8th Grade Girls’ Basketball Coach
01.2008 - 01.2009
Job overview
AAU/AYBT
Girls’ Basketball Coach
01.2003 - 01.2009
Job overview
- Coached over 150 games in competitive AAU and AYBT circuits.
- Organized and traveled with teams to multiple tournaments, including three AYBT National Tournaments.
Sparta Schools
Boys’ Youth Basketball Director
01.2004 - 01.2007
Job overview
- Organized and ran K–6 boys’ winter programs and summer camps.
Sparta Schools
Girls’ Youth Basketball Director
01.2001 - 01.2006
Job overview
- Founded and grew a youth basketball program from 43 girls to over 120 participants.
- Launched a 5th–6th grade travel league for area schools.
- Organized and directed summer youth basketball camps.
Battle Creek Enquirer
Business Editor
01.1990 - 01.1993
Job overview
U.S. Army – 82nd Airborne Division
01.1983 - 01.1987
Job overview
- Served as a paratrooper and achieved the rank of Sergeant.
- Completed a tour of duty in South Korea as a driver for a brigade commander.
Education
Michigan State University
BA from Journalism, Minor in Business
01.1990
University Overview
Reporter and Editor for The State News.
University of Michigan
01.1988
University Overview
Walk-on member of the Track & Field team (winter indoor season).
Chelsea High School
Diploma
01.1983
University Overview
- Four varsity letters in Track (All-State in hurdles), two varsity letters in Football.
- Inducted into the Chelsea Football Hall of Fame (1984).
Skills
Coaching and player development
Team culture building
Game strategy and adjustments
Practice planning and organization
Skill development leadership
Fundamentals instruction
Positive motivation and mentorship
Timeline
Girls’ Varsity Basketball Coach
Sparta High School
01.2009 - 01.2020
8th Grade Girls’ Basketball Coach
Sparta Schools
01.2008 - 01.2009
Founder – Sparta Girls’ Basketball Scholarship
01.2005 - 01.2020
Boys’ Youth Basketball Director
Sparta Schools
01.2004 - 01.2007
Girls’ Basketball Coach
AAU/AYBT
01.2003 - 01.2009
Girls’ Youth Basketball Director
Sparta Schools
01.2001 - 01.2006
CEO/Owner
Great American Media Services
01.1993 - Current
Business Editor
Battle Creek Enquirer
01.1990 - 01.1993
U.S. Army – 82nd Airborne Division
01.1983 - 01.1987
University of Michigan
Chelsea High School
Diploma
Michigan State University
BA from Journalism, Minor in Business
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