Matt Steggell
Salt Lake City,USA
Overview
6
6
years of professional experience
Work History
Paid Media Manager
Ninety.io
10.2023 - Current
- Oversee management of 7-figure marketing budget across 2 marketing channels: Paid search and paid social.
- Increased monthly trial start volume by 143%.
- Scaled paid social channel, increasing monthly lead volume 2100% while decreasing cost per lead by 50%.
- Increased monthly paid website traffic from 21k to 77k visitors.
Sr. Manager, Demand Generation
BambooHR
05.2022 - 06.2023
- Successfully led and mentored team of 5.
- Oversaw management of 8-figure marketing budget across 4 marketing channels: Paid social, YouTube, content syndication, and customer upsell.
- Increased Marketing Qualified Leads (MQLs) by 70% year-over-year (YOY), while decreasing cost per lead by 30%.
Sr Manager, Growth
Workato
08.2021 - 05.2022
- Successfully led and mentored team of 2.
- Oversaw management of 7-figure marketing budget to drive qualified MQLs, sales opportunities, and closed revenue.
- Launched and scaled new marketing channels: Paid social, content syndication, and review sites.
- Worked closely with creative and product marketing teams to successfully launch campaigns targeting mid-
market and enterprise accounts. - Increased overall lead growth 1000% year over year while decreasing cost per lead by 60%.
Demand Generation Manager
BambooHR
05.2018 - 08.2021
- Oversaw management of 7-figure marketing budget.
- Managed 5 marketing channels: YouTube, paid social, radio, content syndication, and review sites.
- Increased leads generated from paid social by 1200%, scaled Youtube ads account spend from $5k/month - $200k/month while increasing leads by 3800% and Pipeline MRR by 1500%.
- Managing relationships with 25+ paid media vendors.
Education
Bachelor's Degree, Marketing Management -
Western Governors University
Salt Lake City, UTMBA, Management & Leadership -
Western Governors University
Salt Lake City, UTTimeline
Paid Media Manager
Ninety.io
10.2023 - Current
Sr. Manager, Demand Generation
BambooHR
05.2022 - 06.2023
Sr Manager, Growth
Workato
08.2021 - 05.2022
Demand Generation Manager
BambooHR
05.2018 - 08.2021
Bachelor's Degree, Marketing Management -
Western Governors University
MBA, Management & Leadership -
Western Governors University