Summary
Overview
Work History
Education
Skills
Websites
Skateboard, Basketball, Reading.
Timeline
OfficeManager
Matthew Barletta

Matthew Barletta

Summary

Growing up in a small town with big dreams, I've always been hungry to work and learn more about business. Fashion and how I dress was something that came natural to me. Being the youngest of 4, sometimes the best way to get everyone's attention was by wearing the hammy-downs from my brother in ways that didn't match, but seeing everyone's reaction grew my interest in clothes, and how people are more likely to ask how about your outfit before they ask "how are you?".


Starting out collecting trash and cleaning up offices at a young age taught me to set goals, be disciplined, and respect the environment around me. Seeing how professionals dressed for work everyday kept me interested. Doing mindless work at a young age I was always daydreaming of what it was like to own a clothing brand, walking down the runway, and why people were so attracted to the culture and lifestyles of a brand.


School was always something I struggled with. The classroom environment was a distracting environment for me. Once I was 14 I began taking Entrepreneurship seriously, reading books and educating myself in fields I had interest in was something I thrived in.


Going to Ithaca College was the best thing for me. Learning about marketing plans, strategies, and holding myself accountable. I learned quickly that doing what's best for me is how I will succeed.


Being in a field that I feel confident in to provide the best service for the company is important to me. I am young, recently moved to Winter Garden, Florida to run my business. Looking for a part-time or full-time job to continue my journey in the fashion world.

Overview

10
10
years of professional experience

Work History

CEO

P.U.R.E. Athlete NY
09.2022 - Current
  • Signing NCAA athletes that stand with Peace, Unity, Respect, and Empathy on and off the court.
  • With NIL (name,image,likeness) being lifted from the NCAA, I decided to make "jersey Shirts" for NCAA athletes. Through the friends I met playing ball, I wanted to give them a platform and opportunity to make money off their name.
  • Currently, I have 16 D1 Athletes signed. Growing and signing new athletes every week, I am very excited to see where we will be in a year's time.
  • I make all Jersey Shirts on demand, eliminating any overhead.
  • I have spent $0 on marketing, considering all athletes have a platform and fans that are supportive, all of our growth comes naturally through the athletes thyself.

Creative Director

P.U.R.E. Clothing NY
03.2018 - Current
  • Through reselling, I began to see how others respond to "Exclusive Products" and how invested the consumers are to certain brands. With the capital I generated through reselling, I decided to start my own brand P.U.R.E., peace, unity, respect, and empathy.
  • Launched my first official collection during NYFW in 2021 at Sony Hall in NYC. We got picked up by Forbes for an outstanding show.
  • Fluent in Adobe Premier, Photoshop and Illustrator.
  • Built relationships with manufacturers in order to produce product.
  • Carefully prepared design layouts into prepress files for offset, web and digital printing.
  • Anticipated design issues and proved to be proactive in developing effective solutions.
  • Managed client relationships and expectations for creative projects with varying budgets and objectives.
  • Negotiated contracts with stylists and photographers to organize photo shoots.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Developed strategic communication and marketing plans.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.

Entrepreneur

Sole Spotlight LLC
12.2012 - 07.2017
  • Determined business plan, mission statement and vision.
  • At 15 I began buying high end fashion, high end sneakers to sell locally, on eBay and other seller platforms.
  • Devised processes to boost long-term business success and increase profit levels.
  • Sourced initial funding to get business up and running while planning initial structure and making strategic first hires.
  • Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
  • Money management.
  • Learned how to sell products to those who had an interest, how to close deals, negotiate.
  • Became one with the customers, seeing there reasoning from their point of view.
  • How to recommend other products that may be more suitable for the customer.
  • Generated $40,000 through trial and error by 18.

Custodian

Practice Resources LLC
09.2011 - 05.2016
  • Maintained clean and comfortable environments in commercial buildings by vacuuming, cleaning windows and dusting.
  • Kept building spaces premises clean inside and outside.
  • Inspected facility and grounds and picked up trash or other debris impacting appearance or movement flows between spaces.
  • Provided employees with little needs that I could help with such as moving desks, getting basic office supplies for them.

Education

Marketing And Creative Design

Ithaca College
Ithaca, NY

Skills

  • Adobe Photoshop, Premier, and Illustrator
  • Campaign Development
  • Design Understanding
  • Team Development
  • Budget Adherence
  • Customer Needs Assessments
  • Creative Vision Development
  • Model Creation
  • Blog Posts
  • Brand Messaging
  • Administering Social Media Accounts
  • Photographic Editing
  • Design Layouts

Skateboard, Basketball, Reading.

Since I can remember I always had a ball in my hand. Through ball I made some of my closet friends to this day. Playing AAU for my local team, Syracuse Select. We won 18U Nationals in 2014, I was 14 at the time.


I began skating at 10, I felt free to express myself and loved the danger, the commitment to the trick. Committing yourself to the same trick over and over until you finally get it is one of my favorite feelings.


Reading showed me there is a whole different world out there. Providing thoughts and ideas that I wouldn't have known unless I read.


Timeline

CEO

P.U.R.E. Athlete NY
09.2022 - Current

Creative Director

P.U.R.E. Clothing NY
03.2018 - Current

Entrepreneur

Sole Spotlight LLC
12.2012 - 07.2017

Custodian

Practice Resources LLC
09.2011 - 05.2016

Marketing And Creative Design

Ithaca College
Matthew Barletta