Summary
Overview
Work History
Education
Skills
OTHER INFORMATION
Timeline
Generic

MATTHEW BERCE

Chattanooga,TN

Summary

Dynamic strategic leader with extensive experience in sales, operations, and financial management within the packaging industry focused on distribution and B2B. Proven ability to drive performance by fostering effective team development and enhancing cross-departmental communication. Committed to achieving organizational goals through a strong focus on operational efficiency and collaborative planning.

Overview

37
37
years of professional experience

Work History

Sales Manager

Southern Champion Tray
01.2018 - 01.2026
  • streamlined account-management strategies for national accounts, distribution accounts, and B2B customers, fostering year-over-year growth in stock and custom carton programs.
  • Managed account manager performance across Eastern and Southeastern U.S., ensuring alignment with sales objectives.
  • led performance management for top 3 account managers across regions over last 3 years.
  • Cultivated long-term partnerships with distributors, converters, and end users.

Sales Manager

Southern Champion Tray
01.2017 - 01.2018
  • Executed B2B sales strategies within paperboard packaging to strengthen client relationships.
  • Deployed effective sales strategies that drove revenue growth from $6 million to $34 million.
  • Developed durable relationships with distributors, converters, and end users.
  • Negotiated pricing and contract terms to protect margin and customer satisfaction.

General Manager

Pratt Industries Inc.
01.2015 - 01.2016
  • Managed corrugated sheet plant operations to produce $17mm in sales.
  • Managed P&L performance metrics while coordinating cost control, labor planning, and operational efficiency improvements.

General Manager

WestRock
01.2008 - 01.2015
  • Managed packaging plant operations, overseeing $45mm revenue management and supervising 200+ employee workforce.
  • Developed and presented action plans supporting sales efforts for new business opportunities within plant.

General Manager

WestRock
01.2006 - 01.2008

VP of Sales–Southern/Eastern Regions

WestRock
01.2005 - 01.2006

Director of Sales and Services

WestRock
01.2002 - 01.2005

Account Manager/Sales Representative

WestRock
01.1993 - 01.2002

Senior Packaging Specialist

James River Corporation
01.1989 - 01.1993

Education

Bachelor of Arts - Business Administration And Communications

University of St. Thomas
Saint Paul, MN

Skills

  • Leadership of sales teams
  • Proficient in printing and packaging solutions
  • Client service enhancements
  • Cost projection analysis
  • Budget analysis
  • Budgetary performance evaluation
  • Account review efficiency enhancement

OTHER INFORMATION

Open to relocation/remote work/travel

Timeline

Sales Manager

Southern Champion Tray
01.2018 - 01.2026

Sales Manager

Southern Champion Tray
01.2017 - 01.2018

General Manager

Pratt Industries Inc.
01.2015 - 01.2016

General Manager

WestRock
01.2008 - 01.2015

General Manager

WestRock
01.2006 - 01.2008

VP of Sales–Southern/Eastern Regions

WestRock
01.2005 - 01.2006

Director of Sales and Services

WestRock
01.2002 - 01.2005

Account Manager/Sales Representative

WestRock
01.1993 - 01.2002

Senior Packaging Specialist

James River Corporation
01.1989 - 01.1993

Bachelor of Arts - Business Administration And Communications

University of St. Thomas