Matthew Castro
Athens,GA
Summary
Highly motivated recent graduate of the University of Georgia with a background in marketing for multiple companies. Gained hands-on experience in executing marketing campaigns, conducting market research and developing marketing strategies. Strengths lie in communication skills, strategic planning abilities and team collaboration. Made significant impact in previous roles by increasing brand awareness and customer engagement through innovative marketing techniques.
Overview
4
4
years of professional experience
Work History
Office Assistant
Terry Development & Alumni Relations Office
Athens, USA
01.2023 - Current
- Event preparation for seasonal events attended by the university's most prestigious alumni (Spring Gala, Terry Third Thursday).
- Curated and developed relationships with prospects and donors.
- Created marketing materials to promote fundraising campaigns and initiatives.
- Organized office operations and procedures, such as managing calendars, scheduling appointments, preparing reports and maintaining records.
Field Marketing Intern
NASCAR's Atlanta Motor Speedway
Hampton, USA
05.2024 - 08.2024
- Planned and attended events across the southeast to promote the NASCAR Cup Series Quaker State 400 in Atlanta.
- Helped coordinate a NASCAR night with the Atlanta Braves, which saw over 38,000 attendees.
- Created content for website and social media platforms to increase brand awareness.
- Developed customer relationships through grassroots promotion and direct contact with prospective clients at events and exhibitions.
- Assisted in the general broader marketing efforts of NASCAR and Atlanta Motor Speedway.
Social Media Analyst
University of Georgia School of Music
Athens, USA
07.2023 - 05.2024
- Monitored and analyzed the performance of accounts with over 100,000 followers across various social platforms.
- Tracked analytics data and performance trends over time to transform data into insightful information.
- Created monthly reports of key metrics such as followers, engagement rate, impressions, and reach.
- Researched emerging trends in digital marketing technology that could be leveraged by the company.
Student Supervisor
University of Georgia Auxiliary Services
Athens, USA
03.2021 - 11.2022
- Evaluated student performance to ensure successful completion of assigned tasks.
- Monitored inventory levels and tracked usage of supplies to maintain cost efficiency.
- Resolved customer complaints promptly in a professional manner while maintaining a positive attitude towards customers.
- Recruited, interviewed, hired, trained, supervised, coached and disciplined personnel.
Education
BBA - Marketing, Sports Management
University of Georgia
Athens, GA12.2024
Sports Management Certificate -
Real Madrid University
Madrid, Spain07.2023
Skills
- Project Management
- Marketing Analytics
- Customer Service
- Managerial Experience
- Secretarial Skills
- Microsoft Office
- Adobe Creative Suite
- Meta Business Suite
- Google Workspace
- Content Creation
- Videography / Editing
- Customer Engagement
Languages
Spanish
Native/ Bilingual
Affiliations
- Atlanta Broadcasting and Advertising Club
- University of Georgia Redcoat Band (Section Leader)
- Phi Mu Alpha Sinfonia Fraternity
- Sport Business Club at UGA
Timeline
Field Marketing Intern
NASCAR's Atlanta Motor Speedway
05.2024 - 08.2024
Social Media Analyst
University of Georgia School of Music
07.2023 - 05.2024
Office Assistant
Terry Development & Alumni Relations Office
01.2023 - Current
Student Supervisor
University of Georgia Auxiliary Services
03.2021 - 11.2022
BBA - Marketing, Sports Management
University of Georgia
Sports Management Certificate -
Real Madrid University
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