Matthew Dale
Powder Springs,GA
Summary
Senior Product Manager with experience leading eCommerce platforms, growth initiatives, experimentation programs, and mar-tech systems. Expertise includes A/B testing, experimentation frameworks, conversion rate optimization (CRO), personalization, headless CMS, composable commerce, product analytics, and agile delivery. Proven ability to own complex platforms, partner cross-functionally, and drive revenue growth, conversion improvement, and scalable digital experiences.
Overview
1
1
Certification
Work History
Product Manager - Digital Commerce & Growth
Genuine Parts Co
Atlanta, Georgia
09.2025 - Current
- Managed a $650M eCommerce platform, supporting B2B and professional customers through integrated shop management systems
- Led digital commerce strategy across acquisition, conversion, and engagement funnels
- Executed a 100% customer migration to the PROLink shopping experience using targeted messaging and journey optimization
- Developed KPI dashboards and analytics reporting to monitor conversion, revenue, and customer behavior
- Collaborated with engineering, UX, analytics, and business teams to deliver data-driven product improvements
- Applied experimentation and CRO methodologies to improve adoption and share of wallet
Product Manager - Growth, Personalization & MarTech
Floor & Decor
- Owned end-to-end product management for flooranddecor.com with focus on growth and personalization
- Led A/B testing and experimentation programs, increasing test throughput by 166%
- Managed mar-tech platforms including Dynamic Yield, Tealium, Amplience, and Salesforce Commerce Cloud
- Delivered 200+ content and experience enhancements annually across 26 agile releases
- Scaled personalized product recommendations to $1.2M per week in revenue
- Improved web performance by reducing page load times by 3+ seconds
- Served as Certified Scrum Master, managing agile ceremonies and release planning
Product Manager - Web & App (Arby's & Buffalo Wild Wings)
Inspire Brands
- Owned web and app commerce experiences for two national restaurant brands, focusing on checkout reliability, order-ahead flows, and conversion across high-volume digital channels
- Identified, triaged, and resolved critical checkout and order transmission issues, driving a 73% reduction in failed orders
- Partnered with brand, marketing, and engineering teams to define and deliver order-ahead strategy for nationwide launches across web and mobile apps
- Led end-to-end testing and release readiness, ensuring scalable, error-free rollout across multiple brands
- Translated Level 1 defects and operational issues into clear product requirements and user stories, eliminating key customer friction points
Customer Experience Manager / Senior Business Analyst - eCommerce & Customer Care
Floor & Decor
- Led eCommerce and customer care initiatives focused on operational scalability, customer experience, and data-driven process optimization
- Identified and recovered ~$1M in uncollected vendor credits by designing and implementing new workflows in Salesforce, reducing company exposure by 50%
- Built and maintained daily, weekly, and monthly performance reporting, enabling improved workflows, reduced handling time, increased call deflection, and higher customer satisfaction
- Led an enterprise RFP and implementation of a digital CX platform, partnering cross-functionally to deliver a 45% reduction in checkout-related issues
Ecommerce Project Manager / Business Analyst
Sunjoy Group
- Owned eCommerce expansion and marketplace optimization across 20+ online retail accounts, identifying assortment gaps and launching 4,500+ new product listings in six months
- Drove a 91% increase in sales through catalog expansion, content optimization, and marketplace execution
- Managed international teams supporting SKU onboarding, inventory management, and order processing
- Owned Amazon US, Canada, and UK marketplaces, generating $5M+ in first-year sales through AMS, Prime Deals, and promotional optimization
- Served as Key Account Manager for Home Depot, Lowe's, Wayfair, Overstock, partnering on assortment, performance, and growth strategy
Education
Bachelor's Degree -
Skills
- Product management and strategy
- Growth and platform management
- Digital product development
- A/B and multivariate testing
- Conversion optimization strategies
- Personalization and recommendations
- Marketing technology expertise
- E-commerce and web platforms
- Mobile application development
- Product analytics and KPI reporting
- Data analysis and customer journeys
- User experience enhancement
- Feature flagging techniques
- Agile and Scrum methodologies
- Roadmap and backlog management
- Stakeholder engagement and leadership
Certification
Certified Scrum Master (CSM)
Timeline
Product Manager - Digital Commerce & Growth
Genuine Parts Co
09.2025 - Current
Product Manager - Growth, Personalization & MarTech
Floor & Decor
Product Manager - Web & App (Arby's & Buffalo Wild Wings)
Inspire Brands
Customer Experience Manager / Senior Business Analyst - eCommerce & Customer Care
Floor & Decor
Ecommerce Project Manager / Business Analyst
Sunjoy Group