Summary
Overview
Work History
Education
Skills
Athletic Background
Timeline
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Matthew DeCrona

Fort Worth

Summary

Sales and marketing representative with a solid record of consistently achieving customer retention goals through relationship building and advanced product knowledge. High-energy marketer and customer relations professional well-versed in communicating with different individuals and negotiating successful solutions. Focused on offering superior support and meeting all production targets. Creative in applying robust solutions that enhance loyalty, promote retention and support revenue objectives. Skilled in leadership functions such as training and mentoring new associates.

Overview

2
2
years of professional experience

Work History

Sports Marketing Analyst Intern

Front Runner Sports
Remote
06.2025 - Current
  • Working directly with NFL clients Jacoby Brissett (Arizona Cardinals) and Wanya Morris (Kansas City Chiefs) to secure brand deals, social media campaigns, and marketing partnerships.
  • Successfully coordinated multiple brand meetings for Jacoby so far, leading to active marketing discussions.
  • Facilitated and secured Wanya's first brand partnership meeting so far this summer, supporting long-term endorsement growth.
  • Assist in drafting pitch decks, brand outreach emails, and marketing strategy.
  • Have already helped get Jacoby 6 brand deals this summer (ex: new golf set sent from Cleveland golf)

In charge of college baseball NIL

Nilly
Remote
06.2025 - Current
  • Company Overview: Partner Company of Front Runner Sports
  • Responsible for athlete sourcing, NIL deal structuring, and representation support for the entire college baseball division.
  • Manage the onboarding of athletes in the transfer portal, directing them to Front Runner Sports representation and assisting with NIL contract negotiation.
  • Oversee the flow of NIL funds using Basepath, handling allocations and compliance with athlete agreements.
  • Create systems for tracking payments, athlete shares, and monthly distributions to streamline operations and build trust with clients.
  • Partner Company of Front Runner Sports

Sales Representative

Signature Awards
Orange County
01.2024 - Current
  • Conducted cold calls to local Little Leagues and youth sports organizations, pitching trophy, plaque, and award packages.
  • Closed deals with multiple leagues and high schools, managing repeat customers and seasonal renewals.
  • Gained hands-on experience in B2B sales, prospecting, and relationship management.
  • Helped grow overall seasonal revenue for youth sports contracts through grassroots outreach.

Coach | Trainer | Business Development

Side Coach Sports
Norman
11.2023 - 05.2025
  • After the initial founding, helped launch a fast-growing sports training startup connecting youth athletes with former/current college athletes.
  • Completed over 450+ hours of one-on-one baseball lessons for players aged 7-17, emphasizing fundamentals, mechanics, mentality, and confidence.
  • Helped with business development efforts by initiating outreach campaigns, resulting in expansion to coaches across 17 different sports and hundreds of families signing up for training.
  • Managed Instagram and Facebook content; leveraged Facebook groups and targeted outreach to drive new signups and visibility in local communities.

Education

Master of Science - Sport Management

Louisiana State University
05-2027

Bachelor of Arts - Communication

University of Oklahoma
05.2025

Skills

  • Sports marketing & brand partnerships
  • Athlete development
  • Sales and business development
  • Client engagement
  • Public speaking & communication
  • Social media management (Instagram, Facebook, Twitter)
  • Sports marketing strategy
  • Sales outreach techniques
  • Brand partnership management

Athletic Background

Long Beach State, D1, Shortstop and pitcher: freshman season

University of Oklahoma, D1, Pitcher, Transferred; injury in 2023

Portland Pickles, West Coast League, Collegiate summer baseball, 

Corona Del Mar HS, CA, 3-year Varsity Baseball and Basketball, League MVP - Baseball (Senior Year), Recruited by schools such as USC, UCLA, Oklahoma, Pepperdine, Penn State, Long Beach State, Arizona, and more, Participated in USA Baseball Team Tryouts (ages 14 & 15), Recruited by multiple D2 schools for basketball

Timeline

Sports Marketing Analyst Intern

Front Runner Sports
06.2025 - Current

In charge of college baseball NIL

Nilly
06.2025 - Current

Sales Representative

Signature Awards
01.2024 - Current

Coach | Trainer | Business Development

Side Coach Sports
11.2023 - 05.2025

Master of Science - Sport Management

Louisiana State University

Bachelor of Arts - Communication

University of Oklahoma