Matthew D. Hopkins
Charleston
Summary
Results-driven/compassionate operations and sales leader with over seven years of progressive leadership experience in retail operations, customer service, business development, and sales. Began my career with The Walt Disney Company, where I developed a strong foundation in customer service, operational excellence, and teamwork. Advanced from an entry-level leadership position with Verano Holdings, helping open multiple retail locations across Florida while developing high-performing teams and driving operational success. Continued to expand my leadership experience with Green Dragon and later as a High-Volume Store Manager for Cresco Labs, overseeing payroll, P&L performance, KPIs, inventory management, compliance, and team development in fast-paced, high-volume environments. Complementing my management background is over a year of consultative sales experience, with a proven ability to build lasting customer relationships, identify opportunities, and consistently exceed performance goals.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Sales Executive
Ford Motor Company
05.2026 - Current
- Generated new business through strategic networking, referrals, and diligent follow-up communication, expanding client base.
- Assessed customer needs and recommended financing, protection products, and vehicle options to align with client preferences.
- Cultivated lasting customer relationships by guiding clients through complete vehicle purchasing process, enhancing customer satisfaction.
High Volume Store Manager
Cresco Labs
Proctorville
07.2025 - 05.2026
- Managed payroll, scheduling, labor budgets, and staffing to enhance productivity and maintain cost control.
- Monitored and analyzed key performance indicators (KPIs), including sales, labor, inventory, and customer satisfaction, implementing strategies that elevated overall store performance.
- Recruited, trained, coached, and developed team members, fostering a high-performing culture focused on accountability and growth.
- Motivated team to consistently meet sales targets and operational objectives through effective leadership and performance management.
- This location maintained #3 in all of the East for Cresco.
General Manager
Eaze
Fort Pierce
11.2022 - 07.2025
- Recruited, trained, coached, and developed high-performing teams, fostering accountability, collaboration, and continuous improvement.
- Led community outreach initiatives by building relationships with local businesses, organizations, and community leaders, enhancing brand awareness and driving customer acquisition.
- Planned and executed marketing events, promotions, and partnerships that strengthened community engagement and broadened customer base.
Sales Executive/ Marketing Specialist
Hitch RV
Columbia
02.2022 - 11.2022
- Created purchase orders for buyers and RV maintenance to streamline purchasing process.
- Outsourced subcontractors for specialized repairs/maintenance requests, enhancing cost-effectiveness for buyers.
- Conducted online sales for RVs by engaging with customers through digital platforms.
- Executed on-site RV sales to provide personalized service and product demonstrations.
- Oversaw company social media accounts by creating and scheduling engaging content.
- Described preventative maintenance services to buyers.
Assistant Store Manager
Verano Holdings
Saint Augustine
01.2020 - 02.2022
- Oversaw all inventory operations, ensuring accurate stock levels through routine cycle counts, audits, and reconciliation of inventory discrepancies.
- Managed inventory forecasting, purchasing, and replenishment to maintain optimal product availability while minimizing waste and excess inventory.
- Analyzed inventory trends, sales data, and key performance indicators (KPIs) to improve inventory accuracy, turnover, and operational efficiency.
Maintenance Technician
Walt Disney Parks and Resorts
Vero Beach
06.2018 - 07.2019
- Maintained service orders from multiple departments pertaining to repairs.
- Managed all duties related to the general maintenance and repair of facilities such as painting, trash removal, and lignung replacement
- Proposed and implemented an effective scheduling system, which minimized the overall maintenance time for myself and our team.
- Identified and resolved HVAC equipment defects which reduced yearly costs.
- Apply range of technical skills while operating various power tools, such as hammers, hoists, saws, drills, wrenches, and electrical testing devices.
- Clean Sweep Award Recipient- goes to cast member that maintains outstanding cleanliness of their area for the year.
Education
Bachelor's degree - Political Science
Marshall University
Huntington, WVHigh school or equivalent -
Herbert Hoover High School
Charleston, WVUpper secondary education -
Skills
- Leadership & Team Development
- Operations Management
- Performance Management
- Strategic Planning
- KPI Analysis & Reporting
- Payroll Administration
- Budget & P&L Management
- Inventory Management
- Sales Management
- Business Development
- Customer Relationship Management
Certification
- Food Handler Certification
- Driver's License
- ServSafe
- CPR Certification
Timeline
Sales Executive
Ford Motor Company
05.2026 - Current
High Volume Store Manager
Cresco Labs
07.2025 - 05.2026
General Manager
Eaze
11.2022 - 07.2025
Sales Executive/ Marketing Specialist
Hitch RV
02.2022 - 11.2022
Assistant Store Manager
Verano Holdings
01.2020 - 02.2022
Maintenance Technician
Walt Disney Parks and Resorts
06.2018 - 07.2019
Bachelor's degree - Political Science
Marshall University
High school or equivalent -
Herbert Hoover High School