Summary
Overview
Work History
Education
Skills
Timeline
Generic

Matthew Fortuna

Warren

Summary

Creative leader with over 15 years experience with major brands – including Kellanova, Coca-Cola, Sprite, Mars-Wrigley, T-Mobile, Maytag, Whirlpool and more.

Overview

12
12
years of professional experience

Work History

Creative Director

Momentum Worldwide
09.2024 - 06.2025
  • Led commerce and shopper creative for Kellanova brands including Pringles, Pop-Tarts, Cheez-It, Rice Krispies Treats and more — working on national tentpoles, retailer media, experiences and more.
  • Completed IAT projects with inter-agency teams.
  • Managed a team of 5 creatives across a multi-million dollar account.

Associate Creative Director

Momentum Worldwide
11.2023 - 09.2024
  • Led copy for commerce and shopper marketing campaigns for The Coca-Cola Company and Kellanova brands.
  • Executed experiential events for Hendrick's Gin, NBC Sports and more.

Associate Creative Director

Mars United Commerce
06.2020 - 11.2023
  • Led copy and developed shopper marketing platforms for national clients including Skittles, Starburst, Snickers and Extra.
  • Expert in marketing for retailers including Walmart, Circle K, Dollar General, Alberstsons and more.
  • Lead writer for Gold Effie winning “Pet Detox” program; mentors Jr. writers.

Sr. Copywriter

Mars United Commerce
09.2014 - 06.2020
  • Lead writer for shopper marketing campaigns for brands including T-Mobile, Walmart Canada, ‘all Detergent, Purex, Persil & more.
  • Transitioned ‘all good’ shopper campaign to national above-the-line campaign.
  • Wrote broadcast TV for BJ’s Restaurants.

Copywriter

Aisle Rocket
04.2013 - 09.2014
  • In-store and digital voice of the new Maytag Man.
  • Lead writer in-store for brands including Whirlpool, Amana, Gladiators GarageWorks and more.

Education

Bachelor of Arts - Journalism And Mass Communication

Wayne State University
Detroit, MI

Skills

    2020 Gold Effie Award -

    “Pet Detox” American Pet Nutrition

    2022 Reggie Award -

    “We Speak Laundry” Henkel at Walmart

    2023 Reggie Award -

    “Pride It Forward” Skittles at Walmart

Timeline

Creative Director

Momentum Worldwide
09.2024 - 06.2025

Associate Creative Director

Momentum Worldwide
11.2023 - 09.2024

Associate Creative Director

Mars United Commerce
06.2020 - 11.2023

Sr. Copywriter

Mars United Commerce
09.2014 - 06.2020

Copywriter

Aisle Rocket
04.2013 - 09.2014

Bachelor of Arts - Journalism And Mass Communication

Wayne State University

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Matthew Fortuna