Summary
Overview
Work History
Education
Skills
Affiliations
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Hi, I’m

Matthew Herrera

Nonprofit Leadership
Houston,Texas
Matthew Herrera

Summary

Dynamic Executive with five-plus years of experience helping nonprofits organizations reach their full potential. I have developed expertise in nonprofit structure, internal communication systems, database utilization, and community partnerships and engagement. Highly competent communicator skilled in multitasking, effectively communicating, and nonprofit integrations and infrastructure. Bringing forth strong leadership skills, and creativity necessary to effectively oversee creative donor development, fundraising, corporate partnerships, event planning, and strategic forecasting. Adept in performing extensive research on processes, systems, root causes and organizational change, offering solutions based on data analysis, applied theories, and academia-supported research. In this journey I created a personal website demonstrating creative work, skills I offer, ideas and advice to nonprofit professionals striving to achieve more with less, maximizing return on investment.

Overview

9
years of professional experience
10
years of post-secondary education

Work History

West Houston Assistance Ministries

Volunteer and Relationship Manager
2022 - Current (3 years & 4 months)

Job overview

  • Created cloud-based volunteer database to recruit, schedule, fundraise, and maintain volunteer records.
  • Recruited more than 1,000 volunteers in 5 months
  • Diversified donor base, developed targeted fundraising campaigns, and leveraged new technologies to improve donor engagement and stewardship increasing by 20% in 6 months
  • Expedited client registration process, reducing staff workload by 95%, saved the organization over $10K in labor costs
  • Created library of videos to train staff, volunteers, and clients on registration process including step by step process and procedure both English and Spanish
  • Surpassed fundraising goal by 60%, raising over $45,000 in 10 months through Corporate Program Partnership and stewardship program by myself using CRM, marketing, and membership engagement
  • Created budget, events, outreach, corporate menu, and contracts demonstrating an ability to exceed expectations and drive growth
  • Instituted and developed new programs including on the job training program, for individuals with autism, down syndrome, and other disabilities, to learn job skills with 91% retention rate for each program with 76% job placement rate
  • Created rewards program for WHAM Resale Store increasing sales and revenue by 7%
  • Strategically developed partnerships with companies to maximize grant impact and utilization including hotel and motels, childcare facilities, CCM databases, clinics, Summerhouse, Houston Foodbank and more.
  • Regained 21% of lapsed donors dating back 3 years through cultivation, grassroots fundraising, and stewardship.
  • Produced and designed Chatbot that helped reduce calls by 39%, increased efficiency in employee productivity. by 40%, and helped more than 1,100 clients in first 30 day period.
  • Established internal communication system within Google Workspace to effectively create a barrier free communication channel between all departments.
  • Identified critical flaws in organizational structure related to organization chart, chain of command, communication barriers, fundraising, and leadership presented 8-page analysis to CEO.
  • Increased website traffic by 163% through Google Ad Grant marketing campaign.
  • Supported engaging, fun, and smooth-running events by helping with organization and planning.

The Outlet Project

Chief Operating Officer & Co-Founder
2019 - 2022 (3 years)

Job overview

  • Oversaw and directed the development of our business strategy, mission, vision, and values.
  • Led the organization’s Board of Directors, Fundraising Committee, and Education
  • Developed and implemented a corporate partnership program, resulting in increased corporate support and engagement
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
  • Created compelling cases of support, including impact reports, proposals, and donor communications, to effectively communicate the organizations mission and impact.
  • Maintained open lines of communication with the board members to report any significant information: and spearheads and directs all of our fundraising, event planning, community engagement and community outreach
  • Created and implemented the business plan and budget, while managing multiple $10K events
  • Established partnerships with various community stakeholders and organizations, while overseeing our fundraising including over $25K
  • Controls costs by evaluating and approving contracts for services and creating new partnership contracts
  • Maintained robust relations with several organizations including The Normal
  • Anomaly Initiative, 8th Wonder, Crawford Bach, Aids Foundations of Houston, Sesh Co- working Space, Texas Southern, and the Truth Project
  • Achieves growth and social media traction by spearheading and leading our marketing and communication efforts across the digital and social stratosphere
  • Designed and facilitated training sessions on employee on-boarding, fundraising, and event planning for all employees, resulting in a 95% increase in employee proficiency and knowledge retention

Lowe’s

Merchandising Service Manager
2020 - 2022 (2 years)

Job overview

  • Ensured daily operations are consistent with vendor expectations and Lowe’s and store expectations, while overseeing our merchandise presentation as the Merchandising Service Manager
  • Drove and improved revenue and profitability in coordination with store management by helping ensure proper product presentation and location with an eye on customer service
  • Empowered teammates by assisting with the interviewing, training, and development of staff, while supplying regular feedback and guidance
  • Leveraged interpersonal and conflict resolution skills to manage 3 team of 14 associates per team
  • Demonstrated advanced skills in driving and producing results by performing leadership responsibilities with competence while maintaining a visually enticing store that remained neat, orderly, and clean
  • Controlled costs by reducing losses by 10% through the implementation of improved customer service and cost reduction strategies
  • Increased subject area sales by 5% by incorporate strategic merchandising standards
  • Enhanced team synergy and cooperation while managing the merchandising of 10 departments; and spearheaded and led new strategies that have since been adopted across the district
  • Assisted the procurement team in the planning/mapping of store sets, refreshes, or seasonal floor set changes
  • Analyzed and determined product sales trend and how it relates to program placement
  • Directed and assisted with all floor sets by defining merchandise presentation, store sets, resets, & refreshes, while remaining up to date with the latest industry trends and techniques.

Minor League Baseball
Vero Beach, FL

Professional Umpire
2014 - 2021 (7 years)

Job overview

  • Enhances synergy amongst the squad by maintaining accountability for coordinating and managing bonding events for a crew of 20 full- and part-time umpires
  • Oversees and directs all of the travel arrangements and logistics for events across 8 cities and 4 states
  • Assists with calling games for extended spring training; and travels extensively to call games in various leagues including the Arizona League, Midwest League, and Pioneer
  • League
  • Achieves numerous feedback and accomplishments as a professional umpire, including serving as the Crew Chief for the first and second round of the playoffs – and the championship series.

Education

East Tennessee State University
Johnson City, TN

Doctorate Ed.D from Global Sports
2020 - 2023 (3 years)

University Overview

  • Continuing education in Nonprofit
  • Graduated Magna Cum Laude

University of Houston-Victoria
Victoria, TX

MBA from Strategic Management
2016 - 2019 (3 years)

University Overview

  • Dean's List Fall and Spring 2018-2019
  • Graduated Magna Cum Laude

University of Houston-Victoria
Victoria, TX

BBA from Business Management
2012 - 2016 (4 years)

University Overview

  • Member of National Honor Society
  • Graduated with Honors

Skills

Operations Managementundefined

Affiliations

Affiliations
  • Rotary International
  • Association Fundraising Professionals

matty.super.site

matty.super.site

Created a website that I use as a personal blog to show creative work, offer tips and advice, and give back to others with free information.

Availability
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Quote

If you are not willing to risk the usual, you will have to settle for the ordinary.
Jim Rohn

Timeline

Volunteer and Relationship Manager
West Houston Assistance Ministries
2022 - Current (3 years & 4 months)
East Tennessee State University
Doctorate Ed.D from Global Sports
2020 - 2023 (3 years)
Merchandising Service Manager
Lowe’s
2020 - 2022 (2 years)
Chief Operating Officer & Co-Founder
The Outlet Project
2019 - 2022 (3 years)
University of Houston-Victoria
MBA from Strategic Management
2016 - 2019 (3 years)
Professional Umpire
Minor League Baseball
2014 - 2021 (7 years)
University of Houston-Victoria
BBA from Business Management
2012 - 2016 (4 years)

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