Life Coaching Public Speaking CrossFit Team Building Running Drawing & Painting Topiary Sculpting Aspiring Jeopardy Champion
MATTHEW ISOLA
West Columbia,SC
Summary
Culture‑driven leadership executive with 30+ years of experience transforming teams, stabilizing operations, and building high‑trust environments where people perform at their best. Known for developing leaders, improving retention, and aligning organizations through communication, coaching, and people‑centered systems. Proven ability to step into complex environments, reset culture, and accelerate performance. Host of a personal development podcast focused on mindset, resilience, and leadership behavior.
Results-oriented executive professional with history of delivering impactful organizational changes and strategic initiatives. Proven ability to lead and inspire teams, ensuring alignment with company goals and fostering culture of excellence. Renowned for adaptability and strong focus on achieving measurable results through effective collaboration and leadership.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Executive Director of Revenue
Soda City FC
Columbia, SC
01.2026 - Current
- Leading organizational culture, communication, and team alignment across a growing sports organization.
- Building people‑focused systems that strengthen accountability, collaboration, and operational consistency.
- Developing leadership behaviors, performance expectations, and communication frameworks.
- Supporting revenue growth through partnerships, community engagement, and relationship development.
WEEKLY TEAM DEVELOPMENT MEETINGS
45 minutes each week dedicated to:
• EQ homework
• Storytelling
• Identity work
• Relationship building
• Mental discipline
• Emotional awareness
Our media ecosystem includes:
• Drone program (training, games, community events, sponsor locations)
• Podcast program (studio + in‑action episodes)
• Website overhaul (modern, updated, story‑driven)
• Social media flood strategy (daily content, storytelling, highlights)
• WIS-TV partnership (native articles, homepage takeovers, digital ads)
• Player interviews
• Documentary‑style content
Business Transformation Consultant / Culture & People Operations Lead
DuVall Tree Service & DuVall Painting and Repairs
Columbia, SC
09.2024 - 12.2025
- Transformed culture and operations across two struggling companies, rebuilding trust and team alignment.
- Increased combined revenue to $650K in 2025 (300% YoY growth).
- Improved retention by 60% through coaching systems and expectations frameworks.
- Reduced costs by 25% through process redesign and workflow optimization.
- Strengthened customer experience through communication standards and performance expectations.
- Guided owners and staff through organizational change and leadership alignment.
Operations Manager & Team Builder
American Freight
Columbia, SC
06.2023 - 10.2024
- Built a high‑performing warehouse team, increasing productivity by 40%.
- Reduced inventory errors by 35% through process and communication improvements.
- Improved morale and retention, reducing turnover by 50%.
- Contract concluded due to company bankruptcy.
Operations Manager & Team Builder
American Freight
Columbia, SC
06.2023 - 10.2024
- Built a high‑performing warehouse team, increasing productivity by 40%.
- Reduced inventory errors by 35% through process and communication improvements.
- Improved morale and retention, reducing turnover by 50%.
- Contract concluded due to company bankruptcy.
Director of Production & Warehouse Manager
Summit Lockers, Inc.
Columbia, SC
06.2022 - 08.2023
- Elevated production culture, taking revenue from $420K/month to $650K/month in 8 months.
- Managed 25+ concurrent projects; reduced backlog by 38%.
- Increased on-time delivery from 70% to 95% through leadership and communication.
- Completed contract early after achieving all performance goals ahead of schedule.
Managing Owner
Turf Pros, Inc.
Columbia, SC
02.2010 - 02.2022
- Founded and scaled a landscape design and installation company, growing revenue by 400%.
- Delivered 100+ commercial and residential projects on time and within budget.
- Maintained client satisfaction above 90% through communication and service quality.
- Built a culture of accountability, craftsmanship, and customer‑centric performance.
Senior Mortgage Originator
The Money Source
SC & NC
04.1998 - 11.2008
- Led and coached teams of 15–16 across two states.
- Increased sales volume by 50% YoY through leadership development and performance coaching.
- Ranked in the top 10% nationwide.
- Reduced closing times by 20% through process improvements and team alignment.
- Developed customized financing solutions to match diverse borrower profiles.
- Mentored junior staff on best practices for loan origination and customer service.
- Supported team members during high-volume periods by assisting with loan processing tasks as needed.
3rd Class Petty Officer, Rescue Swimmer
United States Navy
USS Long Beach CGN‑9
04.1991 - 04.1994
- Led teams under extreme pressure and combat conditions.
- Ensured safety and readiness of 800–1000 sailors.
- Conducted humanitarian and rescue operations in the Philippines and Straits of Hormuz.
- Awarded the Kuwait Liberation Medal; served in Operation Desert Shield & Desert Storm.
Skills
- Cultural change leadership
- Workforce development initiatives
- Leadership coaching initiatives
- Collaborative team development
- Employee motivation strategies
- Performance assessment strategies
- Mentoring experience
- Driving change initiatives
- Skilled in resolving conflicts
- Employee engagement initiatives
- Collaborative project engagement
- Leadership in operations
- Strengthening interpersonal relationships
- Engaging presentation skills
Accomplishments
- Created dynamic marketing content for the organization's website and social media accounts and heavily promoted it.
- Mentored new employees and provided detailed feedback on milestones, resulting in a 75% increase in overall job satisfaction within 12 months.
- Supervised team of 14 staff members.
- Collaborated with team of 4 in the development of The Lose Control Podcast.
Certification
- LLR Residential Builders Commission – Specialty Contractor License, RBS 66717, Carpentry, Drywall/Repair, Painting, Wallpaper
- Leadership & People Management Certificate
- Organizational Culture & Change Leadership Certificate
- Coaching Skills for Leaders & Managers Certificate
- Emotional Intelligence in Leadership Certificate
- Conflict Resolution & Difficult Conversations Certificate
- Workplace Communication & Team Dynamics Certificate
- Performance Management & Employee Engagement Certificate
- Project Management Foundations Certificate
Interests
Personal Information
- Hobbies: Life Coaching, Public Speaking, CrossFit Team Building, Running, Drawing & Painting, Topiary Sculpting, Aspiring Jeopardy Champion
Core Leadership Strengths
- Culture Transformation
- People Operations
- Leadership Development
- Team Building
- Employee Engagement
- Organizational Effectiveness
- Performance Management
- Coaching & Mentoring
- Change Leadership
- Communication Strategy
- Conflict Resolution
- Process Improvement
- Workforce Alignment
- Cross‑Functional Collaboration
- Operational Leadership
Additional Leadership Impact
- Host of The Lose Control Podcast, focused on mindset, discipline, and human transformation. The Lose Control Podcast is a mindset‑driven, leadership‑focused platform where I break down the internal patterns that shape behavior, performance, and personal growth. Each episode delivers practical insight on discipline, resilience, emotional awareness, and the daily choices that build stronger leaders. Through real conversations and micro‑dose reflections, the podcast helps listeners shift perspective, challenge old narratives, and create the internal clarity needed to lead themselves — and others — with purpose.
- Experienced men’s coach and facilitator of growth‑focused conversations.
- Recognized for building high‑trust relationships and elevating team performance.
CERTIFICATIONS
CERTIFICATIONS
• LLR Residential Builders Commission – Specialty Contractor License
License #RBS 66717 — Carpentry, Drywall/Repair, Painting, Wallpaper
• Leadership & People Management Certificate
• Organizational Culture & Change Leadership Certificate
• Coaching Skills for Leaders & Managers Certificate
• Emotional Intelligence in Leadership Certificate
• Conflict Resolution & Difficult Conversations Certificate
• Workplace Communication & Team Dynamics Certificate
• Performance Management & Employee Engagement Certificate
• Project Management Foundations Certificate
ADDITIONAL LEADERSHIP & IMPACT
• Host of The Lose Control Podcast, focused on mindset, discipline, and human transformation. The Lose Control Podcast is a mindset‑driven, leadership‑focused platform where I break down the internal patterns that shape behavior, performance, and personal growth. Each episode delivers practical insight on discipline, resilience, emotional awareness, and the daily choices that build stronger leaders. Through real conversations and micro‑dose reflections, the podcast helps listeners shift perspective, challenge old narratives, and create the internal clarity needed to lead themselves — and others — with purpose.
• Experienced men’s coach and facilitator of growth‑focused conversations.
• Recognized for building high‑trust relationships and elevating team performance.
Timeline
Executive Director of Revenue
Soda City FC
01.2026 - Current
Business Transformation Consultant / Culture & People Operations Lead
DuVall Tree Service & DuVall Painting and Repairs
09.2024 - 12.2025
Operations Manager & Team Builder
American Freight
06.2023 - 10.2024
Operations Manager & Team Builder
American Freight
06.2023 - 10.2024
Director of Production & Warehouse Manager
Summit Lockers, Inc.
06.2022 - 08.2023
Managing Owner
Turf Pros, Inc.
02.2010 - 02.2022
Senior Mortgage Originator
The Money Source
04.1998 - 11.2008
3rd Class Petty Officer, Rescue Swimmer
United States Navy
04.1991 - 04.1994