Matthew J. Baltimore
Overland Park,KS
Summary
Professional with a passion for content creation, prepared to drive impactful results through innovative storytelling and consistent quality. Known for seamless team collaboration, adaptability to changing needs, and unwavering reliability. Possesses advanced skills in digital marketing, social media management, and SEO, coupled with keen understanding of audience engagement and brand voice alignment.
Overview
9
9
years of professional experience
Work History
Digital Education Specialist
Hill's Pet Nutrition
04.2023 - Current
- Creates a broad range of educational materials, including videos, on-the-floor activities, podcasts, and seminars, tailoring content to meet dynamic learning needs and industry standards
- Coordinates with Business Account Manager (BAMS) to align educational efforts with customer strategies, presenting tailored content to pet retailers and ensuring integration with commercial objectives
- Partners with E-commerce teams to develop and disseminate educational content, leveraging digital platforms to reach a wider audience and drive engagement
- Engages with global teams to pioneer new educational approaches and share best practices, enhancing the international reach and effectiveness of educational content
Territory Manager
Hill's Pet Nutrition
07.2019 - 04.2023
- Managed a customer base of veterinary clinics and specialty pet retail stores to increase net sales, volume, and market share
- Educated customers through detailing and in-clinic seminars on the outstanding economic and nutritional value of Hill's pet diets and products
- Leveraged Hill's commercial and professional programs to drive product experience and awareness
- Developed creative customer-specific strategies and joint plans to get results
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
Digital Media Specialist
Lake Forest College
01.2017 - 07.2019
- Created video, audio, and photo content for college webpage, social media channels, and other content streams
- Contributed to the communications editorial plan by identifying prospective story ideas
- Supervised and motivated a team of student workers
- Managed and maintained a library of the College's video, photo, and audio assets, including a wide range of campus B-roll
- Developed shot lists, storyboards, and various scripts for video production
- Worked with external advertising agencies by coordinating and completing multiple projects.
Video Editor
NCSA (Next College Student Athlete)
07.2016 - 12.2017
- Created promotional, educational, safety, and athletics videos for clients
- Creatively interpreted and carried out client video needs from design to final product
- Managed multiple projects simultaneously, constantly meeting client deadlines through all stages
- Delivered edits on time for reviews and final delivery.
- Organized and worked with raw footage from multiple cameras and sources.
Education
Master of Arts - Strategic Communications
Michigan State University
East Lansing, MI08-2026
Bachelor of Arts - Digital Communications And Media
Northern Illinois University
Dekalb, IL05-2016
Skills
- Digital Media Storytelling
- Digital Marketing
- Social media strategy
- Project management
- Digital content creation
- Final Cut Pro X
- Adobe Creative Suite
- Audio Production
- Video Production
- Vyond
- UAS photography
- UAS videography
- Screenwriting
- Technical Director
Timeline
Digital Education Specialist
Hill's Pet Nutrition
04.2023 - Current
Territory Manager
Hill's Pet Nutrition
07.2019 - 04.2023
Digital Media Specialist
Lake Forest College
01.2017 - 07.2019
Video Editor
NCSA (Next College Student Athlete)
07.2016 - 12.2017
Master of Arts - Strategic Communications
Michigan State University
Bachelor of Arts - Digital Communications And Media
Northern Illinois University
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