Matthew Johnson
Ramsey,NJ
Summary
A proven problem-solver dedicated to driving efficiency and inspiring others. Leadership is anchored in humility, resilience, and an unwavering commitment to delivering results. With a unique blend of corporate structure and entrepreneurial spirit, my philosophy emphasizes leading by example, prioritizing profitability, empowering team members, and maintaining a steadfast focus on customer satisfaction. This approach fosters the development of leaders, ensuring sustainable success in any market.
Overview
28
28
years of professional experience
Work History
Executive Vice President of National Sales
Winesellers Ltd
01.2021 - Current
- Managing 70 Distributors and 30 Reports in 50 states.
- Responsible for 750k case and $50M Territory.
- Reporting Directly to Owners/Presidents.
- 65 Brand Portfolio of Fine Wine.
- Built Structure, Goaling, Budgets, Brand Groupings, Sales Strategy, & Pricing Strategy from Scratch.
- Full P&L Responsibility
- Responsible for all Corporate Presentations including managing of National Accounts
- Strengthened Distributor & Supplier Relationships, Aligned with Winebow, SGWS, RNDC & Breakthru.
- Negotiated the addition of 4 brands resulting in an additional $5.5 million in Revenue (Piccini, Volver, La Maldita, Monseran).
- Provided direction and leadership for a team of 25
- Maintained P&L and shouldered corporate fiscal responsibility.
- Cultivated company-wide culture of innovation and collaboration.
- Initiated strategy to drive company growth and increase market share and profitability.
- Formulated and executed strategic initiatives to improve product offerings.
- Communicated business performance, forecasts and strategies to suppliers
Senior Vice President – National Sales
Opici Wines & Spirits
01.2017 - 01.2021
- Managed 70 Distributors and 25 Reports in 50 states.
- Responsible for 750k case and $50M Territory.
- Reporting Directly to Owner/President.
- 50 Brand Portfolio of Wine & Spirits.
- Budget & Inventory Management
- Corporate Presentations,
- Distributor & Supplier Relationships, Supplier Additions,
- National Pricing Strategy
- Created from scratch the following bonus structure; depletion, sales & revenue goals; divisional/regional structure; sales budgets; forecasting tools; Full P&L responsibility; All Corporate Templates.
- Aligned with RNDC (helped build 15 state alignment), Johnson Bros & Breakthru.
- Negotiated the addition of 5 brands resulting in an additional $5 million in Revenue (El Coto, Vinosia, the Critic, Memento, etc).
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Identified opportunities to improve business process flows and productivity.
- Oversaw business-wide changes to modernize procedures and organization.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Cultivated company-wide culture of innovation and collaboration.
Vice President of Sales
Frederick Wildman & Sons
01.2012 - 01.2017
- Managing 65 distributors and 14 reports in 27 States.
- 70 brand Import Portfolio of Wine & Spirits.
- Reporting Directly to National Sales Manager.
- Responsible for 400K case and $30M Territory.
- Preparing All Divisional Budgets Annually, Hiring/Firing/Training Regional & Area Managers, Distributor Management, Pricing, Programming, Brand Launches Aligned with SGWS.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
- Fostered performance development of staff through ongoing coaching and mentoring on best practices.
Area Manager
Palm Bay International
01.2011 - 01.2012
- Representing 40 wine brands from 11 countries. Responsible for MA & RI, managing 5 Distributors. On & Off Premise Key Account Management, Budget Management/Planning, POS Management, Inventory Management, Presentations, Work Withs, Wine Dinners, Staff Trainings, Programming, Pricing, Orders, Trade Shows, Depletion Reports, Brand Launches.
Key Market Manager
Aveniu Brands
01.2009 - 01.2011
- Representing 25 wine brands and 3 spirit brands from 9 countries.
- Responsible for MA & RI managing 6 Distributors.
- Key Account Management, Budget Management, Presentations, Work Withs, Wine Dinners, Distributor Launches, Programming, Pricing, Trade Shows, Fiscal Planning, Invoice Coding, Depletion Reports, Brand Launches
- 2011 President Award Winner.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- Networked in market to build partnerships and connections with prospects.
- Built brand awareness in local market and increased penetration with proactive strategies.
Fine Wine Consultant
Commonwealth Wine & Spirits
01.2008 - 01.2009
- Fine Wine On & Off Distributor Sales, 85 Top Accounts in Boston & Metro, Wine Dinners, Wine Tastings, Wine Trainings, Menu Development, Liquor Training/Drink Development, Product Knowledge, Multiple Certifications, Supplier Relationships.
Restaurant Industry
Various Restaurants
01.1998 - 2008
- Wine & Spirits Buyer. Extensive Knowledge of Wine & Food, High Volume Fine Dining Sales, Inventory, Ordering, Menu Creation, Floor Management, Bar Scheduling, Hiring, Training, Sales, Various duties. Cottage Restaurant Group, Stephanies Restaurant Group, Vox Populi, Chilis (Brinker).
Education
Studied Psychology
Framingham State University
Studied Biology
University of Massachusetts Amherst
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Whitsville Christian High School
Skills
- Detail Oriented & Meticulous
- Passionate and Inspiring
- Fast Forming & Substantial Internal, Distributor, Supplier & Key Account Relationships
- Extensive Knowledge of Excel, PowerPoint, iDig, Outlook, various BI tools & Most Applicable Programs
- Decades of Management Experience with a History of Success on All Industry Levels
- Track Record of Successfully building profitable & sustainable business structures from scratch
Timeline
Executive Vice President of National Sales
Winesellers Ltd
01.2021 - Current
Senior Vice President – National Sales
Opici Wines & Spirits
01.2017 - 01.2021
Vice President of Sales
Frederick Wildman & Sons
01.2012 - 01.2017
Area Manager
Palm Bay International
01.2011 - 01.2012
Key Market Manager
Aveniu Brands
01.2009 - 01.2011
Fine Wine Consultant
Commonwealth Wine & Spirits
01.2008 - 01.2009
Restaurant Industry
Various Restaurants
01.1998 - 2008
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Whitsville Christian High School
Studied Psychology
Framingham State University
Studied Biology
University of Massachusetts Amherst
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