Summary
Overview
Work History
Education
Skills
Timeline
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MATTHEW HAEBERLE

Brooklyn,New York

Summary

Goal-driven sales professional with a 25-year career and proven track record of strategic business growth, identifying and creating profitable opportunities, and cultivating strong partnerships. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Experienced selling products into local and regional companies, mom and pop shops as well as member clubs and high-end retail. I’m hard working, a self-starter and have provided exemplary customer service ever since having a paper route.

Overview

29
29
years of professional experience

Work History

Area Sales Manager

Winesellers Ltd
New York, NY
07.2021 - Current
  • Monitored performance of sales representatives against goals set by management. Provided training and guidance on product knowledge, selling techniques and customer service.
  • Established relationships with regional restaurant groups and well-known sommeliers previously unsold to; increased distribution and growth of high-profit items for both importer and distributor; expanded existing customer base.
  • Organized trade shows and other events as a means of increasing visibility in the marketplace. Determined pricing on all items throughout the year.

Regional Sales Manager

Archer Roose Wines
Boston, MA
01.2018 - 09.2019
  • Exceeded sales targets for this new supplier in a highly competitive sales category and marketplace. Managed sales projections and distributor relationships across the New York tri-state area and beyond.
  • Oversaw launch and execution of new product line, developed sales strategies, set goals and pricing policies, and conducted staff and sales trainings across all markets on a monthly basis
  • Established footprints and representation in regional and local chains, both grocery and retail.

Sales Representative

Frederick Wildman and Sons
New York, NY
06.2012 - 01.2018
  • Increased territory sales from under $1M to more than $1.8M over a five-year period, with case sales growing from 9K to over 14.4K in the same timeframe.
  • Developed and stimulated an underserved Brooklyn market, focusing on overlooked restaurants and wine categories.
  • Accomplished sales target goals for shareholder and focus brands over multiple years.

Sales Representative

Southern Wines & Spirits
New York, NY
02.2005 - 01.2012
  • Managed 75+ accounts, including high-profile and high-volume clients, as well as expanding sales an average of 22% on an annual basis.
  • Promoted and managed monthly wine tasting events with owners and winemakers at various establishments.

Wine Buyer /Assistant Manager

B&S Zeeman Wines
New York, NY
05.1995 - 02.2005
  • Doubled annual sales over a five-year period by upgrading merchandise mix with higher-margin items and established new selling categories.
  • Evolved and promoted the business beyond its stereotype as a liquor store into that of a fine-wine purveyor.

Education

Bachelor of Arts - English

New York University
New York, NY
10.1998

Skills

  • Territory and Account Management
  • Relationship Building
  • Sales Forecasting
  • Customer Service
  • Revenue Generation
  • Account Development

Timeline

Area Sales Manager

Winesellers Ltd
07.2021 - Current

Regional Sales Manager

Archer Roose Wines
01.2018 - 09.2019

Sales Representative

Frederick Wildman and Sons
06.2012 - 01.2018

Sales Representative

Southern Wines & Spirits
02.2005 - 01.2012

Wine Buyer /Assistant Manager

B&S Zeeman Wines
05.1995 - 02.2005

Bachelor of Arts - English

New York University

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