Matthew Lombardi
Newfoundland,NJ
Summary
Programmatic media professional with hands-on experience executing data-driven digital campaigns across platforms like Viant and The Trade Desk. Skilled in campaign setup, optimization, performance monitoring, and client reporting. Known for a strong analytical mindset, a fast learning curve, and the ability to translate complex data into actionable insights. Passionate about leveraging emerging ad tech to drive measurable business outcomes. Seeking to deepen my impact in a dynamic programmatic, digital media, or performance marketing role.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Programmatic Specialist
Aletheia Marketing & Media
Remote
04.2024 - Current
- Executed programmatic media campaigns using Viant and The Trade Desk.
- Managed comprehensive setup, targeting, pacing, and optimization of campaigns.
- Monitored analytics and dashboards to gain real-time performance insights.
- Aligned campaign strategies with client KPIs and business objectives.
- Delivered performance reports along with actionable recommendations for improvement.
Masonry Laborer
Bloomingdale Blockworks
Bloomingdale, NJ
08.2016 - 04.2024
- Managed business Instagram to generate leads and engage vendors
- Assisted in residential and commercial masonry builds and concrete work
- Safely operated heavy machinery on-site
Marketing Intern
The BRIDGE Corporation
Paramus, NJ
07.2023 - 10.2023
- Executed SEO audits, conducted keyword research, and performed competitive analysis.
- Facilitated updates to marketing materials and supported internal sales initiatives.
Runner/Busser
Casa Bianca Banquets & Catering
Jefferson, NJ
06.2019 - 03.2020
- Delivered excellent guest service at large-scale events
- Supported setup, service, and teardown operations
Education
Bachelor of Business Administration - Marketing & Management
Marywood University
Scranton, PA12.2023
High School Diploma -
West Milford High School
West Milford, NJ06.2020
Skills
- Programmatic advertising
- Campaign optimization
- Data analytics
- Performance reporting
- Programmatic platforms (The Trade Desk, Viant)
- Team collaboration
- Attention to detail
Certification
- Viant
- Series 1, 2, and 3 Certifications (2024)
- The Trade Desk
- Marketing Essentials
- Data-Driven Planning
- Trading Essentials (Kokai & Solomar)
- Marketing Foundations
Volunteer Experience
- West Milford Little League, NJ, 2016, 2022
- Friends of the Poor, Scranton, PA, 2020, 2021
- St. Mary’s Catholic Church, Pompton Lakes, NJ, 2016, 2018
LEADERSHIP & ACTIVITIES
- Marywood Men’s Golf Team (2020–2023)
- Marywood Fishing Club (2022–2023)
- Marywood Ski Club (2020–2023)
- Heroes and Cool Kids – West Milford, NJ (2017–2020)
Timeline
Programmatic Specialist
Aletheia Marketing & Media
04.2024 - Current
Marketing Intern
The BRIDGE Corporation
07.2023 - 10.2023
Runner/Busser
Casa Bianca Banquets & Catering
06.2019 - 03.2020
Masonry Laborer
Bloomingdale Blockworks
08.2016 - 04.2024
Bachelor of Business Administration - Marketing & Management
Marywood University
High School Diploma -
West Milford High School
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