Matthew Mayer
Asheville,NC
Summary
Transformational executive with extensive experience in technology-driven business development. Spearheaded initiatives that identified opportunities and implemented strategies for significant growth. Led teams with a focus on customer satisfaction and retention, fostering professional development through coaching and mentoring. Expertise in product adoption, marketing campaigns, and market expansion, driving strategic execution and sales performance.
Overview
13
13
years of professional experience
Work History
Vice President of Sales
CrunchTime
Louisville, Kentucky
03.2025 - Current
- Oversaw Global sales team exceeding $53 million in ARR, achieving 103% team performance against quota.
- Launched Channel Sales Division, generating $11 million in ARR within five months.
- Directed cross-functional teams to execute sales initiatives and strategic planning, enhancing overall sales effectiveness.
- Implemented new sales techniques that expedited customer acquisition following role commencement.
- Mentored team members, fostering improved performance and supporting their professional development.
- Collaborated with marketing to synchronize promotional strategies with sales objectives.
- Analyzed market trends and customer data to optimize competitive positioning and identify opportunities.
- Managed division of 18, including five direct reports, ensuring efficient resource allocation.
Vice President of Sales
Craftable
Dallas, Texas
02.2024 - 03.2025
- Led sales team in developing strategic initiatives for market expansion.
- Collaborated with marketing to integrate campaigns with sales objectives, driving revenue growth.
- Managed relationships with key clients, improving customer loyalty and retention.
- Analyzed market trends to inform product development and pricing strategies.
- Implemented CRM systems to streamline tracking of sales activities and customer interactions.
Vice President - Franchise
Harri
New York, New York
09.2022 - 02.2024
- Achieved Net New Sales of over $12 mil
- Secured partnerships with major brands including Jersey Mike's, Subway, and McDonald's, driving significant revenue growth.
- Achieved 99.1% customer retention rate.
- Expanded sales team size from two to twelve representatives, enhancing overall capacity.
- Built a new sales division from the ground up
- Led cross-functional teams to develop innovative strategies for market expansion.
- Managed financial planning and budgeting processes, ensuring alignment with strategic company objectives.
- Cultivated relationships with key stakeholders, improving collaboration and communication across departments.
- Mentored junior staff, promoting professional development and knowledge sharing.
Vice President of Growth
RESTAURANT365
Austin, TX
01.2019 - 01.2022
- Strategized and implemented new division focused on customer growth; conducted planning, roadmap creation, hiring, forecasting, sales strategy, and budgeting.
- Launched division within 2 months of acquisition by Restaurant365, exceeding board expectations by 200% and stretch goal by 124%.
- Achieved 99.1% customer retention rate.
- Instilled customer-centric growth mentality with transparent processes; representatives served as strategic business advisors.
- Direct sales organization, overseeing identification of restaurant industry clients ranging from small businesses to enterprise-level companies with more than 100 locations.
- Oversaw operations across 6 regions, managing a team of 4 direct reports.
- Leverage proven track record in interpersonal relations and communications to build relationships and facilitate cross-departmental collaboration.
- Guide employees through personal and professional development.
- Define strategy, attend board meetings, and interact with senior executives.
- Aid junior representatives with contract negotiations.
- Display management experience to recruit talent, lead teams, provide feedback, and influence decision-making in fast-paced environment.
- Built strong foundations for success with teams, resulting in teams meeting 80% or higher quotas.
- Conducted post-merger and acquisition integration function; set parameters to bring organizations together and met twice monthly to assess progress.
- Adjusted sales methodologies to hybrid model focused on solving client problems; updated discovery call, qualification, negotiation, and closing processes.
- Partnered with database team to align Salesforce with new processes, enabling complex sales cycles to be completed quickly.
- Reduced cycles from up to 1.5 years to less than 90 days.
Enterprise Sales Director
COMPEAT RESTAURANT MANAGEMENT SOFTWARE
Austin, TX
01.2015 - 01.2019
- Delivered high-level deals with enterprise restaurants with more than 100 locations, closing multimillion-dollar contracts across US and global locations, including Canada, Middle East, and Australia.
- Scaled business with process improvements, efficiencies, and change management.
- Established best practices on process and sales strategy.
- Developed and produced content for webinars and spoke at conferences as brand ambassador and thought leader.
- Shifted to high dollar value perspective to allow regional managers and account executives to easily identify prospective clients.
- Negotiated largest deals in company history; secured first client with more than 1,000 locations.
- Met or exceeded quota every month, and led teams to continuously achieve 80% of quota.
- Mentored and developed employees through empowerment, leading to several individuals being placed in leadership roles.
- Built and established sales methodologies quickly; grew outbound teams and oversaw hiring for several sales divisions.
- Led teams responsible for $8.3M in annual recurring revenue.
- Grew net new sales from $1.5M to $7.3M through scaling and establishing new sales processes.
- Expanded sales representatives from 2 to 12.
- Achieved 99.1% customer retention rate.
President, RSI Insurance Group
RESTAURANT SOLUTIONS, INC.
Littleton, CO
01.2013 - 01.2015
- Conceptualized and launched independent insurance agency to address restaurant needs for insurance after identifying need in previous role.
- Crafted comprehensive business plan, initiated partnerships with multiple insurance carriers, and staffed new company.
- Ideated and implemented all processes and integrated technology solutions to meet workers’ compensation requirements.
- Generated $2.8M in revenue during first year and grew team from 5 to 20 by year 2.
- Obtained licenses and certifications across nation within 2 months.
- Adjusted methodologies to solve client issues and increase satisfaction.
Education
BACHELOR OF SCIENCE - BUSINESS MANAGEMENT
Colorado State University
Fort Collins, COSkills
- Team leadership and building
- Sales strategy
- CRM implementation
- Revenue forecasting
- Team leadership
- Cross-functional collaboration
- Customer retention
- Negotiation skills
- Performance optimization
- Mentorship and coaching
- Strategic planning
- Sales technology adoption
- Sales strategy execution
- Effective communication
- Sales and revenue management
- Product and strategic planning
- SaaS sales expertise
- Relationship development
- Channel sales
- Market penetration
- European markets
Timeline
Vice President of Sales
CrunchTime
03.2025 - Current
Vice President of Sales
Craftable
02.2024 - 03.2025
Vice President - Franchise
Harri
09.2022 - 02.2024
Vice President of Growth
RESTAURANT365
01.2019 - 01.2022
Enterprise Sales Director
COMPEAT RESTAURANT MANAGEMENT SOFTWARE
01.2015 - 01.2019
President, RSI Insurance Group
RESTAURANT SOLUTIONS, INC.
01.2013 - 01.2015
BACHELOR OF SCIENCE - BUSINESS MANAGEMENT
Colorado State University